Sandler’s Tim Goering Wins 2025 Franchise Rock Star Award from Franchise Business Review
Sandler® franchisee Tim Goering has been named a 2025 Franchise Rock Star by leading research firm Franchise Business Review. Selected from hundreds of franchisees across North America, Goering was recognized in the Veterans category for his exceptional leadership, mentorship, and service to others in the Sandler® network.
The annual Franchise Rock Star Awards spotlight franchisees who embody excellence in areas such as leadership, financial success, and community involvement. Tim Goering’s recognition reflects his consistent contributions as a top performer, coach, and advocate for growth across the Sandler system.
“Tim is a powerful example of what makes the Sandler network thrive,” said David Mattson, Executive Chairman at Sandler. “He’s not only built a successful business — he’s made it his mission to help others grow theirs. His impact reaches well beyond the numbers.”
Franchise Rock Star: Tim Goering’s Sandler Story
From the outset of his Sandler journey, Goering has stood out. A former Rookie of the Year and multi-year Top Performer, he embodies Sandler’s principles of discipline, continual learning, and accountability. But what truly distinguishes Tim is how he leads beyond his own business.
As co-host of Sandler’s Growth and Development Hour, a weekly online session where Goering plays a central role in elevating other Sandler franchisees through structured learning and open conversation. Whether facilitating roundtables or mentoring new franchisees, he brings clarity, energy, and an unwavering commitment to service.
A military veteran, Tim infuses every interaction with purpose and presence. He is often the first to offer insight, ask a tough question, or celebrate a colleague’s win — all with a focus on helping others succeed.
Why Tim Earned the Franchise Business Review Rock Star Award
- Top Performer with consistent results year over year
- Mentor and Coach to peers within the Sandler network
- Community Contributor recognized for service and leadership
- Champion of Culture, modeling what it means to “live Sandler”
“Receiving this award is an incredible honor,” said Goering. “The Sandler community has shaped my growth as a business owner and leader. Giving back is just part of what we do — it’s how we all get better.”
About the Franchise Rock Star Awards
Each year, Franchise Business Review honors outstanding franchisees in categories like Giving Back, Top-Performers, Veterans, and Women in Franchising. Nominated by their brand leadership, Rock Stars represent the best of the franchise model: strong values, consistent performance, and a commitment to serving others. See the full list of 2025 winners here.
For more information about Sandler’s new franchisees, available locations or to schedule an interview, please contact franchising@sandler.com
About Sandler
Sandler is a world leader in innovative sales, leadership, and management training. For over 50 years, Sandler has provided its unique brand of training to sales professionals and organizations of all sizes, helping them achieve greater success and reach their full potential. With over 200 locations in 24 countries, Sandler continues to expand and innovate, providing state-of-the-art training solutions that make a real difference. Visit sandler.com.
