Sandler Announces Resale of Austin, TX Franchise to Longtime Network Leaders Rich Austin & Lindsay Goetting
Experienced Sandler® Professionals Take the Helm of Sandler by SaleFish, LLC, Continuing a Legacy of Sales Performance Excellence
Sandler is proud to announce the successful resale of one of its established franchise locations. Rich Austin and Lindsay Goetting are the new owners of Sandler by SaleFish, LLC, the Sandler franchise founded by respected Sandler leader Pete Oliver. After working closely with Pete since 2021, Rich and Lindsay are excited to carry forward the legacy of excellence he built—while bringing their own energy and vision to the next chapter.
The couple brings a combined 25+ years of experience within the Sandler® network, having served clients in Chicago, Ann Arbor, and across the broader national community. Rich began his Sandler journey in Ann Arbor in 2010, while Lindsay started with a Sandler franchise in Chicago in 2012. They first connected as accountability partners in 2014, officially joined forces in 2016, and have worked together in franchise leadership ever since.
With a strong foundation in sales coaching, leadership development, and business performance consulting, Lindsay and Rich bring both the expertise and deep cultural alignment needed to scale the Sandler by SaleFish brand. Their approach blends Sandler’s proven methodology with hands-on leadership, reinforcing the franchise’s focus on helping businesses grow through measurable behavior change.
“Rich and Lindsay are truly ‘Sandler-raised’ leaders with an exceptional track record,” said Marni Smith, Vice President of Franchise Development for Sandler. “They embody the values and methodology that define our brand, and I can’t think of better successors to carry Pete’s legacy forward. We’re thrilled to support them in this exciting next chapter.”
As the new owners of the Austin, TX location, Rich and Lindsay are focused on serving business leaders and sales teams across their territory with a combination of sales training, executive coaching, and custom consulting solutions designed to unlock sustainable revenue growth. They are grateful for the opportunity to serve more clients, grow the franchise, and create a culture of excellence rooted in authentic conversations, sales accountability, and leadership by example.
Interested in Franchise Opportunities?
With over 220 Sandler franchise locations worldwide, Sandler continues to be a top choice for entrepreneurs seeking business coaching franchise opportunities backed by a proven methodology.
To learn more about opening your own Sandler franchise, contact: franchising@sandler.com
