Sandler Welcomes Seth Marrs as Chief Strategy Officer to Accelerate Growth and Drive Market Leadership
Baltimore, MD – July 2025 – Sandler, the global leader in sales training and performance, is proud to announce the appointment of Seth Marrs as Chief Strategy Officer. With more than 25 years of experience driving growth through sales operations, marketing, and service leadership, Marrs will spearhead Sandler’s strategic initiatives including go-to-market (GTM) execution, thought leadership, and market intelligence.
In this new role, Marrs will oversee the development of Sandler’s value proposition, strategic planning, and cross-functional alignment across marketing, sales, and customer success. He will also lead analyst relations, guide M&A strategy, and support broader GTM efforts for Trilliad, Sandler’s parent company and the market-leading growth services provider for B2B enterprise marketing and sales leaders.
“Seth brings a unique blend of strategic vision, data fluency, and deep operational experience,” said David Braun, President of Sandler. “His insights from advising industry executives at Forrester, combined with his leadership roles across multiple industries, will be integral to advancing our go-to-market strategy and accelerating growth for Sandler and our clients.”
Prior to joining Sandler, Marrs spent six years at Forrester Research, where he advised executives on achieving growth objectives through data, technology, and process optimization. His earlier career includes senior executive roles in private equity-backed companies, GE Healthcare, and Carl Zeiss Meditec, where he led complex sales, service, and marketing functions across global markets.
“Seth’s expertise in go-to-market execution and his deep understanding of sales performance will be instrumental in shaping Trilliad’s strategy for growth services,” said Craig Dempster, CEO of Trilliad. “As we help B2B organizations unlock the power of data and AI to drive growth, Seth’s contribution will be essential in aligning innovation with execution.”
Marrs holds a BA in Marketing and a Master’s in Finance from the University of La Verne, an MBA from the University of Oxford, and an MS in Data Science from Northwestern University.
“I’m thrilled to join Sandler at such a pivotal moment in the sales performance space,” said Marrs. “There’s a tremendous opportunity to redefine how companies drive growth, with Sandler and Trilliad leading the way. I look forward to contributing to that transformation and creating meaningful impact for our clients.”
This appointment marks a strategic milestone for Sandler, which continues to evolve as the leading provider of sales training and performance solutions, enabling organizations to unlock sustainable revenue growth.
About Sandler
Sandler is the global leader in sales training and performance solutions, empowering professionals and organizations to achieve lasting success through a unique combination of methodology, reinforcement, and behavior change.
About Trilliad
Trilliad is the market-leading growth services provider for B2B enterprise marketing and sales leaders. Leveraging data, technology, and AI, Trilliad helps organizations drive predictable growth through integrated sales, marketing, and customer success strategies.
