{"id":9974,"date":"2019-07-11T20:40:11","date_gmt":"2019-07-11T20:40:11","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/leadership-blind-spot-lead-generation\/"},"modified":"2022-12-19T16:43:49","modified_gmt":"2022-12-19T16:43:49","slug":"leadership-blind-spot-lead-generation","status":"publish","type":"post","link":"https:\/\/sandler.com\/videos\/leadership-blind-spot-lead-generation\/","title":{"rendered":"Leadership Blind Spot &#8211; Not Focusing on Lead Generation"},"content":{"rendered":"\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandler.com\/videos\/leadership-blind-spot-lead-generation\/#Not_Focusing_On_Lead_Generation\" >Not Focusing On Lead Generation<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sandler.com\/videos\/leadership-blind-spot-lead-generation\/#Up_Next_in_the_Series\" >Up Next in the Series<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sandler.com\/videos\/leadership-blind-spot-lead-generation\/#The_Road_to_Excellence\" >The Road to Excellence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sandler.com\/videos\/leadership-blind-spot-lead-generation\/#Get_FREE_Access_to_the_Sandler_E-Learning_Library\" >Get FREE Access to the Sandler E-Learning Library!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Not_Focusing_On_Lead_Generation\"><\/span><strong>Not Focusing On Lead Generation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n<p>Dive into the thirteen blind spots many organization leaders will battle at one point. In this series, our president &amp; CEO, Dave Mattson, will provide guidance on how you can overcome these challenges.<\/p>\r\n<p>Hey, it&#8217;s Dave. This blind spot is not focusing on lead generation. Let&#8217;s face it, the part that most salespeople hate is generating leads. They expect you to do it as a leader, but what does everyone say? &#8220;Hey, where&#8217;s marketing, how do I get more leads, how do I get more leads?&#8221; The fact of the matter is, you can&#8217;t control whether people are going to say yes or no, but you can control as an individual salesperson, my behavior. This blind spot says yeah, spend a lot of time in the sales funnel looking at what&#8217;s going to come through, that&#8217;s important, but it&#8217;s equally as important if not more important to focus in on the front end. You have to feed your sales funnel. That funnel is always hungry, it can never be over-fed.<\/p>\r\n<p>Top producers, people who excel, make tens of millions of dollars in sales, they&#8217;re always prospecting. Those who had a quick hit and then die out, they prospected to get to a certain point and then they stopped. Here&#8217;s how you figure out whether you have a blind spot in this area: Ask your people how many net new conversations do you need, whether it&#8217;s with net new prospects or from my existing customer base, in order for you to hit your number? How many net new conversations do you need in order to hit your number? If they don&#8217;t know it, we&#8217;re in trouble. If they do know it, then you&#8217;re one step further in order for an organization excellence. That&#8217;s great, but I would be most people are focused in I need twenty sales in order to hit my number. I can&#8217;t control who says yes or no, I want you to focus upfront, because if you feed the upfront, you&#8217;ll feast on the benefits at the back end. Good luck.<\/p>\r\n<p>The Road To Excellence: Six Leadership Strategies To Build A Bulletproof Business, is on sale now at https:\/\/www.sandler.com\/shop. Contact a local Sandler trainer to learn more about our organizational excellence management training program, or click Subscribe to get notified about future management tips.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Up_Next_in_the_Series\"><\/span><strong>Up Next in the Series<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spots-introduction\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot: Introduction<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-not-having-a-process-for-hiring\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #1: Not Having a Process for Hiring<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-improperly-onboarding-people\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #2: Improperly Onboarding People<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-corporate-goals-to-personal-goals\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #3: Failing to Tie Corporate Goals to Personal Goals<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-culture-of-accountability\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #4: Not Creating a Culture of Accountability<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-sales-language\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #5: No Common Sales Language<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-lead-generation\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #6: Not Focusing on Lead Generation<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-capturing-best-practices\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #7: Not Capturing Best Practices<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-failing-to-coach-management\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #8: Failing to Train and Coach Management Staff<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-building-bench\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #9: Not Building the Bench<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-not-knowing-how-to-coach\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #10: Not Knowing How to Coach<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-not-sharing-the-vision\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #11: Not Sharing the Vision with Those who Have to Implement it<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-culture-of-learned-helplessness\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #12: Fostering a Culture of Learned Helplessness<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-no-methodologies-and-systems\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #13: No Methodologies and Systems<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blindspots-conclusion\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot: Conclusion<\/a><\/p>\r\n<p>&nbsp;<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"The_Road_to_Excellence\"><\/span><a title=\"The Road to Excellence\" href=\"\/resources\/sandler-books\/road-to-excellence\/\" target=\"_self\" rel=\"noopener noreferrer\"> The Road to Excellence <\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>The best-selling book by <a href=\"\/dave-mattson\/\">Dave Mattson<\/a> helps you determine what, exactly, stands between your company and organizational excellence \u2013 and what you can do about it.<\/p>\r\n<p><a role=\"button\" href=\"https:\/\/www.sandler.com\/shop\" target=\"_blank\" rel=\"noopener noreferrer\"> BUY THE BOOK <\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Get_FREE_Access_to_the_Sandler_E-Learning_Library\"><\/span>Get FREE Access to the Sandler E-Learning Library!<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Register for instant access to hundreds of podcasts, dozens of white papers and reports, webinar recordings, sample courses, and two of our popular eBooks!<\/p>\r\n<p><a role=\"button\" href=\"https:\/\/www.sandler.com\/sell\" target=\"_blank\" rel=\"noopener noreferrer\"> Get Access Now <\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":8018,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1047],"tags":[1048,1033,1035,1292,1485],"class_list":["post-9974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-blind-spots","tag-leadership","tag-management","tag-sales-videos","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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