{"id":9973,"date":"2019-07-11T20:30:58","date_gmt":"2019-07-11T20:30:58","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/leadership-blind-spot-sales-language\/"},"modified":"2023-10-18T03:10:39","modified_gmt":"2023-10-18T03:10:39","slug":"leadership-blind-spot-sales-language","status":"publish","type":"post","link":"https:\/\/sandler.com\/videos\/leadership-blind-spot-sales-language\/","title":{"rendered":"Leadership Blind Spot &#8211; No Common Sales Language"},"content":{"rendered":"\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandler.com\/videos\/leadership-blind-spot-sales-language\/#No_Common_Sales_Language\" >No Common Sales Language<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sandler.com\/videos\/leadership-blind-spot-sales-language\/#Up_Next_in_the_Series\" >Up Next in the Series<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sandler.com\/videos\/leadership-blind-spot-sales-language\/#The_Road_to_Excellence\" >The Road to Excellence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sandler.com\/videos\/leadership-blind-spot-sales-language\/#Get_FREE_Access_to_the_Sandler_E-Learning_Library\" >Get FREE Access to the Sandler E-Learning Library!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"No_Common_Sales_Language\"><\/span><strong>No Common Sales Language<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n<p>Dive into the thirteen blind spots many organization leaders will battle at one point. In this series, our president &amp; CEO, Dave Mattson, will provide guidance on how you can overcome these challenges.<\/p>\r\n<p>This blind spot is no common sales language. It doesn&#8217;t sound like it&#8217;s a big deal, but think about what we&#8217;re talking about. Your sales department generates revenue for your company. Your company is going to judge success or failure, and probably you too, as a sales leader, based on do we hit our numbers?<\/p>\r\n<p>So, it&#8217;s important that your sales department is a well oiled machine. Now, think about the <a href=\"https:\/\/www.sandler.com\/blog\/establish-common-language-to-improve-sales-team-communication\/\">common language part<\/a>. Every other part of your organization has a common language. Let&#8217;s take accounting. They figure out the expense reports in a common way, they do your PNLs in a common way, they figure out your commissions in a common way. Can you imagine if you&#8217;re an individual contributor, and everyone in the accounting department figured out your commission structure differently? So you thought you were going to get $5,000 and you got $50, and next month you did the same number, but now you got $2,000, you would be confused.<\/p>\r\n<p>Well, why isn&#8217;t that not true if your sales group doesn&#8217;t have a common language? I&#8217;m going to suggest to you that you get your people in a room, have them do the following: Write down the process that we follow, step by step, from the time that we <a href=\"https:\/\/www.sandler.com\/blog\/prospecting-8-critical-takeaways-sales-leaders-2023\/\">prospect<\/a>, to the time that we&#8217;ve already closed. And we&#8217;re selling additional products and services to our customer base. See how fast they can do it, I promise you, most of them will struggle.<\/p>\r\n<p>The second thing that I want you to do is see if it&#8217;s &#8230; commonality, throughout the group. It won&#8217;t be. You&#8217;ve got to attack this problem. Because once you have a common language, it&#8217;s easier for you to onboard people, it&#8217;s easier for you to do <a href=\"https:\/\/www.sandler.com\/podcasts\/how-succeed-managing-your-pipeline\/\">pipeline management<\/a>, because you know exactly what the probability is of going from state two to stage three in your company. It&#8217;s easier to train, and it&#8217;s easier to coach.<\/p>\r\n<p>As a leader, I can&#8217;t talk to 15 sales people using 15 different languages, because they look at sales differently. I can&#8217;t take, when somebody says, &#8220;60%, boss,&#8221; from a close perspective, when we&#8217;re not on the same page. 60% for this person is probably 5% for that person.<\/p>\r\n<p>The faster you get a <a href=\"https:\/\/www.sandler.com\/case-study\/lifetouch\/\">common language<\/a>, the faster you&#8217;ll see revenues go through the roof. Good luck.<\/p>\r\n<p>The Road to Excellence, Six Leadership Strategies to Build a Bullet Proof Business is on sale now at <a href=\"https:\/\/learn.sandler.com\/lmt\/clmsCatalogDetails.prMain?in_sessionId=5J92551385444590&amp;in_from_module=CLMSBROWSEV2.PRMAIN&amp;in_offeringId=45501214\">https:\/\/sandler.com\/shop<\/a>. Contact a local Sandler trainer to learn more about our organizational excellence management training program, or click subscribe to get notified about future management tips.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Up_Next_in_the_Series\"><\/span><strong>Up Next in the Series<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spots-introduction\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot: Introduction<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-not-having-a-process-for-hiring\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #1: Not Having a Process for Hiring<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-improperly-onboarding-people\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #2: Improperly Onboarding People<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-corporate-goals-to-personal-goals\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #3: Failing to Tie Corporate Goals to Personal Goals<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-culture-of-accountability\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #4: Not Creating a Culture of Accountability<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-sales-language\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #5: No Common Sales Language<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-lead-generation\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #6: Not Focusing on Lead Generation<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-capturing-best-practices\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #7: Not Capturing Best Practices<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-failing-to-coach-management\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #8: Failing to Train and Coach Management Staff<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-building-bench\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #9: Not Building the Bench<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-not-knowing-how-to-coach\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #10: Not Knowing How to Coach<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-not-sharing-the-vision\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #11: Not Sharing the Vision with Those who Have to Implement it<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-culture-of-learned-helplessness\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #12: Fostering a Culture of Learned Helplessness<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blind-spot-no-methodologies-and-systems\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot #13: No Methodologies and Systems<\/a><\/p>\r\n<p><a href=\"\/resources\/video\/leadership-blindspots-conclusion\/\" target=\"_self\" rel=\"noopener noreferrer\">Blind Spot: Conclusion<\/a><\/p>\r\n<p>&nbsp;<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"The_Road_to_Excellence\"><\/span><a title=\"The Road to Excellence\" href=\"\/resources\/sandler-books\/road-to-excellence\/\" target=\"_self\" rel=\"noopener noreferrer\"> The Road to Excellence <\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>The best-selling book by <a href=\"\/dave-mattson\/\">Dave Mattson<\/a> helps you determine what, exactly, stands between your company and organizational excellence \u2013 and what you can do about it.<\/p>\r\n<p><a role=\"button\" href=\"https:\/\/www.sandler.com\/shop\" target=\"_blank\" rel=\"noopener noreferrer\"> BUY THE BOOK <\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Get_FREE_Access_to_the_Sandler_E-Learning_Library\"><\/span>Get FREE Access to the Sandler E-Learning Library!<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Register for instant access to hundreds of podcasts, dozens of white papers and reports, webinar recordings, sample courses, and two of our popular eBooks!<\/p>\r\n<p><a role=\"button\" href=\"https:\/\/www.sandler.com\/sell\" target=\"_blank\" rel=\"noopener noreferrer\"> Get Access Now <\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":8018,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1047],"tags":[1048,1033,1035,1292,1485],"class_list":["post-9973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-blind-spots","tag-leadership","tag-management","tag-sales-videos","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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