{"id":9858,"date":"2019-06-17T12:43:36","date_gmt":"2019-06-17T12:43:36","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/5-mistakes-to-avoid-when-coaching-salespeople\/"},"modified":"2023-10-26T17:18:20","modified_gmt":"2023-10-26T17:18:20","slug":"5-mistakes-to-avoid-when-coaching-salespeople","status":"publish","type":"post","link":"https:\/\/sandler.com\/whitepapers\/5-mistakes-to-avoid-when-coaching-salespeople\/","title":{"rendered":"5 Mistakes to Avoid When Coaching Salespeople"},"content":{"rendered":"\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandler.com\/whitepapers\/5-mistakes-to-avoid-when-coaching-salespeople\/#5_Mistakes_to_Avoid_When_Coaching_Salespeople\" >5 Mistakes to Avoid When Coaching Salespeople<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sandler.com\/whitepapers\/5-mistakes-to-avoid-when-coaching-salespeople\/#GET_THE_GUIDE\" >GET THE GUIDE<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"5_Mistakes_to_Avoid_When_Coaching_Salespeople\"><\/span>5 Mistakes to Avoid When Coaching Salespeople<span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n<p><strong>CUSTOMIZE<\/strong><\/p>\r\n<p>How to create a custom plan that builds on the successes and challenges of each <a href=\"https:\/\/www.sandler.com\/blog\/bridging-the-coaching-gap\/\">coaching session<\/a>.<\/p>\r\n<p><a href=\"https:\/\/www.sandler.com\/blog\/the-accountability-triple-crown\/\"><strong>ACCOUNTABILITY<\/strong><\/a><\/p>\r\n<p>How simple tools designed to track goals can help you measure coaching session outcomes.\u00a0<\/p>\r\n<p><strong>CONNECT<\/strong><\/p>\r\n<p>How to open up a mutually beneficial dialogue with team members to identify pitfalls and <a href=\"https:\/\/www.sandler.com\/blog\/reinforcement-key-leadership-sales-coaching\/\">reinforcement<\/a> needs.\u00a0<\/p>\r\n<p><strong>Break unproductive coaching patterns.<\/strong><\/p>\r\n<p>While it&#8217;s easy for you to &#8220;fix the problem&#8221; for any one team member, it doesn&#8217;t provide for long-term, scalable, sustainable growth. Part of your responsibility as a sales manager is to build measurable, deliverable, action plans that are delivered through a consistent coaching rhythm. Find out how to effectively <a href=\"https:\/\/www.sandler.com\/blog\/rule-21-empower-sales-team\/\">co-pilot your team&#8217;s productive performance<\/a> without doing all the work.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"GET_THE_GUIDE\"><\/span><strong>GET THE GUIDE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Take huge strides towards empowering your sales teams.<\/p>\r\n<p><em>We will email you instructions on how to access your content and other important information.<\/em><\/p>\r\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"21604003\",\r\n    formId: \"7051bab9-274f-4aa2-bc49-e5b1596d0305\"\r\n  });\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>Break unproductive coaching patterns.<\/p>\n","protected":false},"author":15,"featured_media":9859,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1021],"tags":[1038,1033,1035,1488],"class_list":["post-9858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepapers","tag-coaching","tag-leadership","tag-management","tag-white-paper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Mistakes to Avoid When Coaching Salespeople White Paper | Leadership | Sandler Training<\/title>\n<meta name=\"description\" content=\"Download our free white paper to learn how to avoid coaching mistakes and break unproductive patterns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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