{"id":20016,"date":"2025-12-16T20:54:25","date_gmt":"2025-12-16T20:54:25","guid":{"rendered":"https:\/\/sandler.com\/?p=20016"},"modified":"2025-12-16T20:54:25","modified_gmt":"2025-12-16T20:54:25","slug":"ai-powered-crm","status":"publish","type":"post","link":"https:\/\/sandler.com\/blog\/ai-powered-crm\/","title":{"rendered":"Competitive Advantage&#8230; From Your CRM? Yes! (When It\u2019s Driven by AI)"},"content":{"rendered":"<p><em>By David Mattson, Sandler Executive Chairman<\/em><\/p>\n<p>If you gathered a hundred CEOs into a single auditorium and handed each a blank sheet of paper with one prompt\u2014<strong>list your top three tools for gaining market advantage over the next six months<\/strong>\u2014how many would write <em>\u201cour CRM\u201d<\/em>?<\/p>\n<p>Not many. Perhaps none. But here\u2019s what\u2019s worth reconsidering: if you took that often-underutilized tool\u2014your customer relationship management system\u2014and put it to work at its highest potential, enhanced by the latest in AI capabilities, what could you expect?<\/p>\n<p>Answer: <strong>faster skill development, smarter targeting, tighter pipelines, shorter sales cycles, and larger average deal sizes<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandler.com\/blog\/ai-powered-crm\/#The_Tools_Have_Changed%E2%80%94The_Advantage_Has_Shifted\" >The Tools Have Changed\u2014The Advantage Has Shifted<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sandler.com\/blog\/ai-powered-crm\/#AI-Powered_CRM_A_Strategic_Asset_Not_Just_a_Dashboard\" >AI-Powered CRM: A Strategic Asset, Not Just a Dashboard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sandler.com\/blog\/ai-powered-crm\/#The_Voice_Intelligence_Revolution_Has_Arrived\" >The Voice Intelligence Revolution Has Arrived<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sandler.com\/blog\/ai-powered-crm\/#What_This_Means_for_Leadership\" >What This Means for Leadership<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sandler.com\/blog\/ai-powered-crm\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"The_Tools_Have_Changed%E2%80%94The_Advantage_Has_Shifted\"><\/span><strong>The Tools Have Changed\u2014The Advantage Has Shifted<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, there have been jaw-dropping advances across every category of sales technology. Sales teams today can track interactions, monitor deal progression, and forecast revenue with far greater accuracy. Communication has evolved too\u2014video calls, instant messaging, and cloud collaboration now bridge geographic gaps effortlessly.<\/p>\n<p>But all of this, by and large, is familiar territory to company leaders. It doesn\u2019t come as a huge surprise to them that <strong>technology can enhance communication, automate tasks, and deliver predictive insights<\/strong>. But what their own CRM systems are now capable of empowering sales teams to achieve\u2014<strong>that<\/strong> often does come as a surprise.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AI-Powered_CRM_A_Strategic_Asset_Not_Just_a_Dashboard\"><\/span><strong>AI-Powered CRM: A Strategic Asset, Not Just a Dashboard<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CRM platforms have become the operational core of modern sales organizations. They don\u2019t just house data anymore\u2014they drive it. When optimized and aligned with AI, your CRM can serve as a <strong>force multiplier<\/strong> across multiple strategic vectors:<\/p>\n<ul>\n<li>Streamlining workflows<\/li>\n<li>Surfacing deal risks early<\/li>\n<li>Personalizing outreach based on real-time behavior<\/li>\n<li>Automating routine tasks<\/li>\n<li>Forecasting with statistical precision<\/li>\n<li>Identifying upsell paths and churn indicators<\/li>\n<\/ul>\n<p>Platforms like <strong>Salesforce<\/strong> and <strong>HubSpot<\/strong> are already using AI to scan sales history, extract behavioral signals, and recommend tailored engagement strategies. The system becomes proactive rather than reactive\u2014and that\u2019s where competitive separation begins.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Voice_Intelligence_Revolution_Has_Arrived\"><\/span><strong>The Voice Intelligence Revolution Has Arrived<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the most transformative frontiers in CRM innovation is voice intelligence\u2014AI-powered tools that capture, transcribe, analyze, and extract value from sales conversations in real time.<\/p>\n<p>These systems now:<\/p>\n<ul>\n<li>Automatically summarize calls<\/li>\n<li>Identify objections, risks, and next steps<\/li>\n<li>Update CRM fields without rep input<\/li>\n<li>Track rep performance across thousands of interactions<\/li>\n<\/ul>\n<p><strong>Salesforce<\/strong> integrates with platforms like <em>Gong, Chorus, Dialpad,<\/em> and <em>Avoma<\/em>, each offering:<\/p>\n<ul>\n<li>Real-time call transcription<\/li>\n<li>Sentiment and keyword analysis<\/li>\n<li>Automated coaching suggestions<\/li>\n<li>CRM data capture without keystrokes<\/li>\n<\/ul>\n<p>While Salesforce retired Einstein Voice Assistant in 2020, many of its core capabilities live on through these integrations.<\/p>\n<p><strong>HubSpot<\/strong> natively supports tools like <em>Aircall, Gong, Jiminny,<\/em> and <em>Avoma<\/em>. These integrate directly with Sales Hub to:<\/p>\n<ul>\n<li>Transcribe and analyze calls<\/li>\n<li>Log follow-up tasks based on verbal cues<\/li>\n<li>Tag important moments and keywords<\/li>\n<li>Automatically update deal properties and contact fields<\/li>\n<\/ul>\n<p>Imagine this: your rep completes a discovery call. Without typing a word, the CRM logs the meeting summary, sets a follow-up task, updates the lead\u2019s product interest, and shifts the deal stage based on commitment language. The rep is already on the next call.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_This_Means_for_Leadership\"><\/span><strong>What This Means for Leadership<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The future isn\u2019t just AI-enabled\u2014it\u2019s AI-driven. The organizations that will dominate are the ones whose <strong>CRM systems become intelligent command centers<\/strong>, not data graveyards. And that future is already here.<\/p>\n<p>At Sandler, we have a saying:<\/p>\n<p><em>AI won\u2019t replace salespeople. But salespeople who leverage AI will replace those who don\u2019t.<\/em><\/p>\n<p>CEOs who understand this\u2014who act on it\u2014land on the right side of that divide. They transform their CRM from a compliance tool into a <strong>competitive weapon<\/strong>.<\/p>\n<p>It\u2019s time to make sure yours is transformed, as well.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong>What is the potential advantage of using a CRM enhanced with AI for a business?<\/strong><\/li>\n<\/ol>\n<p>AI-enhanced CRMs can lead to faster skill development, smarter targeting, tighter pipelines, shorter sales cycles, and larger average deal sizes, providing a significant competitive advantage.<\/p>\n<ol start=\"2\">\n<li><strong>Why might CEOs overlook CRM systems as a tool for market advantage?<\/strong><\/li>\n<\/ol>\n<p>Many CEOs may not recognize the full potential of CRMs because they often view them as data storage tools rather than dynamic systems capable of driving strategic initiatives when powered by AI.<\/p>\n<ol start=\"3\">\n<li><strong>How does AI transform a CRM from a traditional dashboard to a strategic asset?<\/strong><\/li>\n<\/ol>\n<p>AI transforms CRMs by streamlining workflows, surfacing deal risks early, personalizing outreach, automating tasks, forecasting with precision, and identifying upsell opportunities and churn indicators.<\/p>\n<ol start=\"4\">\n<li><strong>What are some key features of AI-powered CRM platforms like Salesforce and HubSpot?<\/strong><\/li>\n<\/ol>\n<p>These platforms use AI to scan sales history, extract behavioral signals, recommend tailored engagement strategies, and integrate with tools that provide real-time call transcription, sentiment analysis, and automated coaching.<\/p>\n<ol start=\"5\">\n<li><strong>What role does voice intelligence play in modern CRM systems?<\/strong><\/li>\n<\/ol>\n<p>Voice intelligence captures, transcribes, analyzes, and extracts value from sales conversations in real-time, offering features like automatic call summarization and CRM updates without manual input.<\/p>\n<ol start=\"6\">\n<li><strong>Which platforms are known for integrating voice intelligence with CRM systems?<\/strong><\/li>\n<\/ol>\n<p>Salesforce integrates with platforms like Gong, Chorus, Dialpad, and Avoma, while HubSpot supports tools like Aircall, Gong, Jiminny, and Avoma for enhanced voice intelligence capabilities.<\/p>\n<ol start=\"7\">\n<li><strong>How can AI-driven CRM systems impact daily sales operations?<\/strong><\/li>\n<\/ol>\n<p>AI-driven CRMs can automatically log meeting summaries, set follow-up tasks, update lead information, and shift deal stages without manual input, allowing sales reps to focus more on selling.<\/p>\n<ol start=\"8\">\n<li><strong>What does the future of CRM systems look like for organizations?<\/strong><\/li>\n<\/ol>\n<p>The future is AI-driven, with CRM systems serving as intelligent command centers that provide actionable insights and automation, helping organizations stay competitive and efficient.<\/p>\n<ol start=\"9\">\n<li><strong>How does Sandler view the role of AI in sales?<\/strong><\/li>\n<\/ol>\n<p>Sandler believes that AI will not replace salespeople but will enhance their capabilities, and those who leverage AI will outperform those who do not.<\/p>\n<ol start=\"10\">\n<li><strong>What should CEOs do to ensure their CRM becomes a competitive weapon?<\/strong><\/li>\n<\/ol>\n<p>CEOs should embrace AI capabilities within their CRM systems, transforming them from mere compliance tools into proactive assets that drive market advantage and business growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By David Mattson, Sandler Executive Chairman If you gathered a hundred CEOs into a single auditorium and handed each a blank sheet of paper with one prompt\u2014list your top three tools for gaining market advantage over the next six months\u2014how many would write \u201cour CRM\u201d? Not many. Perhaps none. But here\u2019s what\u2019s worth reconsidering: if&#8230;<\/p>\n","protected":false},"author":167,"featured_media":20017,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1120],"tags":[1562,1641,1391,1732,1465,1731],"class_list":["post-20016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ai","tag-artificial-intelligence","tag-crm-system","tag-hubspot","tag-sales-crm","tag-salesforce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Competitive Advantage... From Your CRM? Yes! (When It\u2019s Driven by AI) - Sandler<\/title>\n<meta name=\"description\" content=\"Discover how AI-powered CRMs like Salesforce and HubSpot transform from data storage to strategic assets, driving faster skill development, smarter targeting, and larger deal sizes. Embrace AI to turn your CRM into a competitive weapon, leveraging voice intelligence and automation for streamlined workflows and precise forecasting. CEOs who harness this potential will lead the market advantage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandler.com\/blog\/ai-powered-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Competitive Advantage... From Your CRM? Yes! (When It\u2019s Driven by AI) - Sandler\" \/>\n<meta property=\"og:description\" content=\"Discover how AI-powered CRMs like Salesforce and HubSpot transform from data storage to strategic assets, driving faster skill development, smarter targeting, and larger deal sizes. Embrace AI to turn your CRM into a competitive weapon, leveraging voice intelligence and automation for streamlined workflows and precise forecasting. CEOs who harness this potential will lead the market advantage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandler.com\/blog\/ai-powered-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Sandler\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-16T20:54:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sandler.com\/wp-content\/uploads\/2025\/12\/CRM_Image_550px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexa Ray\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexa Ray\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandler.com\/blog\/ai-powered-crm\/\",\"url\":\"https:\/\/sandler.com\/blog\/ai-powered-crm\/\",\"name\":\"Competitive Advantage... From Your CRM? Yes! (When It\u2019s Driven by AI) - Sandler\",\"isPartOf\":{\"@id\":\"https:\/\/sandler.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sandler.com\/blog\/ai-powered-crm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sandler.com\/blog\/ai-powered-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sandler.com\/wp-content\/uploads\/2025\/12\/CRM_Image_550px.jpg\",\"datePublished\":\"2025-12-16T20:54:25+00:00\",\"author\":{\"@id\":\"https:\/\/sandler.com\/#\/schema\/person\/018700f8e289bef3875442b2b77d16a9\"},\"description\":\"Discover how AI-powered CRMs like Salesforce and HubSpot transform from data storage to strategic assets, driving faster skill development, smarter targeting, and larger deal sizes. Embrace AI to turn your CRM into a competitive weapon, leveraging voice intelligence and automation for streamlined workflows and precise forecasting. CEOs who harness this potential will lead the market advantage.\",\"breadcrumb\":{\"@id\":\"https:\/\/sandler.com\/blog\/ai-powered-crm\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandler.com\/blog\/ai-powered-crm\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandler.com\/blog\/ai-powered-crm\/#primaryimage\",\"url\":\"https:\/\/sandler.com\/wp-content\/uploads\/2025\/12\/CRM_Image_550px.jpg\",\"contentUrl\":\"https:\/\/sandler.com\/wp-content\/uploads\/2025\/12\/CRM_Image_550px.jpg\",\"width\":550,\"height\":364,\"caption\":\"Sandler CRM\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sandler.com\/blog\/ai-powered-crm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sandler.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Competitive Advantage&#8230; From Your CRM? Yes! (When It\u2019s Driven by AI)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandler.com\/#website\",\"url\":\"https:\/\/sandler.com\/\",\"name\":\"Sandler\",\"description\":\"Sales and leadership training and coaching solutions for salespeople, sales managers, and executives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandler.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandler.com\/#\/schema\/person\/018700f8e289bef3875442b2b77d16a9\",\"name\":\"Alexa Ray\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandler.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d5f0d4181859ad779aec57647f7db3c0182d483b15f9192a54594d4c6e4ebcd2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d5f0d4181859ad779aec57647f7db3c0182d483b15f9192a54594d4c6e4ebcd2?s=96&d=mm&r=g\",\"caption\":\"Alexa Ray\"},\"sameAs\":[\"http:\/\/sandler.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Competitive Advantage... From Your CRM? Yes! (When It\u2019s Driven by AI) - Sandler","description":"Discover how AI-powered CRMs like Salesforce and HubSpot transform from data storage to strategic assets, driving faster skill development, smarter targeting, and larger deal sizes. Embrace AI to turn your CRM into a competitive weapon, leveraging voice intelligence and automation for streamlined workflows and precise forecasting. CEOs who harness this potential will lead the market advantage.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandler.com\/blog\/ai-powered-crm\/","og_locale":"en_US","og_type":"article","og_title":"Competitive Advantage... From Your CRM? Yes! (When It\u2019s Driven by AI) - Sandler","og_description":"Discover how AI-powered CRMs like Salesforce and HubSpot transform from data storage to strategic assets, driving faster skill development, smarter targeting, and larger deal sizes. Embrace AI to turn your CRM into a competitive weapon, leveraging voice intelligence and automation for streamlined workflows and precise forecasting. CEOs who harness this potential will lead the market advantage.","og_url":"https:\/\/sandler.com\/blog\/ai-powered-crm\/","og_site_name":"Sandler","article_published_time":"2025-12-16T20:54:25+00:00","og_image":[{"width":550,"height":364,"url":"https:\/\/sandler.com\/wp-content\/uploads\/2025\/12\/CRM_Image_550px.jpg","type":"image\/jpeg"}],"author":"Alexa Ray","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alexa Ray","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sandler.com\/blog\/ai-powered-crm\/","url":"https:\/\/sandler.com\/blog\/ai-powered-crm\/","name":"Competitive Advantage... From Your CRM? Yes! (When It\u2019s Driven by AI) - Sandler","isPartOf":{"@id":"https:\/\/sandler.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sandler.com\/blog\/ai-powered-crm\/#primaryimage"},"image":{"@id":"https:\/\/sandler.com\/blog\/ai-powered-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/sandler.com\/wp-content\/uploads\/2025\/12\/CRM_Image_550px.jpg","datePublished":"2025-12-16T20:54:25+00:00","author":{"@id":"https:\/\/sandler.com\/#\/schema\/person\/018700f8e289bef3875442b2b77d16a9"},"description":"Discover how AI-powered CRMs like Salesforce and HubSpot transform from data storage to strategic assets, driving faster skill development, smarter targeting, and larger deal sizes. Embrace AI to turn your CRM into a competitive weapon, leveraging voice intelligence and automation for streamlined workflows and precise forecasting. CEOs who harness this potential will lead the market advantage.","breadcrumb":{"@id":"https:\/\/sandler.com\/blog\/ai-powered-crm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sandler.com\/blog\/ai-powered-crm\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sandler.com\/blog\/ai-powered-crm\/#primaryimage","url":"https:\/\/sandler.com\/wp-content\/uploads\/2025\/12\/CRM_Image_550px.jpg","contentUrl":"https:\/\/sandler.com\/wp-content\/uploads\/2025\/12\/CRM_Image_550px.jpg","width":550,"height":364,"caption":"Sandler CRM"},{"@type":"BreadcrumbList","@id":"https:\/\/sandler.com\/blog\/ai-powered-crm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sandler.com\/"},{"@type":"ListItem","position":2,"name":"Competitive Advantage&#8230; From Your CRM? Yes! (When It\u2019s Driven by AI)"}]},{"@type":"WebSite","@id":"https:\/\/sandler.com\/#website","url":"https:\/\/sandler.com\/","name":"Sandler","description":"Sales and leadership training and coaching solutions for salespeople, sales managers, and executives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sandler.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sandler.com\/#\/schema\/person\/018700f8e289bef3875442b2b77d16a9","name":"Alexa Ray","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sandler.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d5f0d4181859ad779aec57647f7db3c0182d483b15f9192a54594d4c6e4ebcd2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d5f0d4181859ad779aec57647f7db3c0182d483b15f9192a54594d4c6e4ebcd2?s=96&d=mm&r=g","caption":"Alexa Ray"},"sameAs":["http:\/\/sandler.com"]}]}},"_links":{"self":[{"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/posts\/20016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/users\/167"}],"replies":[{"embeddable":true,"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/comments?post=20016"}],"version-history":[{"count":1,"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/posts\/20016\/revisions"}],"predecessor-version":[{"id":20021,"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/posts\/20016\/revisions\/20021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/media\/20017"}],"wp:attachment":[{"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/media?parent=20016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/categories?post=20016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/tags?post=20016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}