{"id":17797,"date":"2024-02-14T00:00:29","date_gmt":"2024-02-14T00:00:29","guid":{"rendered":"https:\/\/www.sandler.com\/?p=17797"},"modified":"2024-02-14T15:21:12","modified_gmt":"2024-02-14T15:21:12","slug":"6-modern-prospecting-mistakes","status":"publish","type":"post","link":"https:\/\/sandler.com\/whitepapers\/6-modern-prospecting-mistakes\/","title":{"rendered":"6 Modern Prospecting Mistakes and How to Avoid Them"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandler.com\/whitepapers\/6-modern-prospecting-mistakes\/#6_Modern_Prospecting_Mistakes_and_How_to_Avoid_Them\" >6 Modern Prospecting Mistakes and How to Avoid Them<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sandler.com\/whitepapers\/6-modern-prospecting-mistakes\/#FREE_DOWNLOAD\" >FREE DOWNLOAD<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"6_Modern_Prospecting_Mistakes_and_How_to_Avoid_Them\"><\/span>6 Modern Prospecting Mistakes and How to Avoid Them<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>When new clients approach us about the possibility of Sandler working with their sales teams, one of the first things we notice is that, for most of those salespeople, prospecting is a major headache.<\/p>\n<p>It\u2019s this big, scary challenge. And you know what lies at the heart of that uneasiness with prospecting? Fear. It\u2019s the basic, human fear of rejection &#8212; the fear that most of us have about hearing people say no. We don\u2019t have to take that personally, but we do.<\/p>\n<p><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">In this guide, learn about 6 modern prospecting mistakes and the tactics to avoid making them in the first place:<\/span><\/p>\n<ul>\n<li>Lack of <strong>Real Personalization<\/strong><\/li>\n<li>Weak or Misaligned <strong>Call To Actions<\/strong><\/li>\n<li><strong>Failure<\/strong> to Pick Up the Phone<\/li>\n<li>Lack of <strong>Usage of Combos<\/strong><\/li>\n<li>Using the <strong>Correct Cadence<\/strong><\/li>\n<li>Ignoring Your <strong>Digital Presence<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FREE_DOWNLOAD\"><\/span><strong>FREE DOWNLOAD<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Download this guide to learn about modern prospecting mistakes and how to avoid making them.<\/p>\n<p><em>We will email you instructions on how to access your content and other important information.\u00a0<\/em><\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"21604003\",\n    formId: \"c72e64b2-c012-4500-b2fd-da1eec627805\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>6 Modern Prospecting Mistakes and How to Avoid Them When new clients approach us about the possibility of Sandler working with their sales teams, one of the first things we notice is that, for most of those salespeople, prospecting is a major headache. It\u2019s this big, scary challenge. And you know what lies at the&#8230;<\/p>\n","protected":false},"author":15,"featured_media":17800,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1021],"tags":[1286,1057,1026,1118,1309,1488],"class_list":["post-17797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepapers","tag-effective-prospecting","tag-professional-development","tag-prospecting","tag-sales-approach","tag-sales-challenges","tag-white-paper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Modern Prospecting Mistakes and How to Avoid Them - Sandler<\/title>\n<meta name=\"description\" content=\"Sandler discusses six modern prospecting mistakes and the tactics that salespeople can utilize to avoid making them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandler.com\/whitepapers\/6-modern-prospecting-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Modern Prospecting Mistakes and How to Avoid Them - 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