{"id":16701,"date":"2023-05-25T17:53:29","date_gmt":"2023-05-25T17:53:29","guid":{"rendered":"https:\/\/www.sandler.com\/?p=16701"},"modified":"2023-05-26T16:38:10","modified_gmt":"2023-05-26T16:38:10","slug":"sales-leaders-success-managing-up-managing-down-managing-side-side","status":"publish","type":"post","link":"https:\/\/sandler.com\/blog\/sales-leaders-success-managing-up-managing-down-managing-side-side\/","title":{"rendered":"Sales Leaders: Success = Managing Up, Managing Down, and Managing Side-To-Side"},"content":{"rendered":"<p><strong>This was Brenda\u2019s first performance review in her new role as a sales manager. <\/strong>And it was not going as she&#8217;d hoped.<\/p>\n<p>She\u2019d had to read her written evaluation twice, in preparation for her meeting later today with Juanita, the Vice President she reported to. The first time through, she hadn&#8217;t quite believed her eyes. Had her performance really been mediocre? Juanita had given her strong marks for managing her direct team. She had also congratulated Brenda for managing the flow of information needed by the company\u2019s executives, and for supporting those executives. But the phrase, \u201cWe should discuss silos and personal development,\u201d under the heading<em> COACHING TOPICS<\/em>, seemed ominous.<\/p>\n<p><strong>And<\/strong> <strong>the overall rating, which showed up at the bottom of the sheet, was just a 6 out of 10. Not where Brenda wanted to be!<\/strong><\/p>\n<p>Yesterday, Juanita had printed this document out and handed it, in a manila envelope, to Brenda with barely a word. A handwritten note from Juanita in the upper-right-hand corner of the envelope read: \u201cLet&#8217;s talk this through.\u201d<\/p>\n<p>What, Brenda wondered, was she about to walk into?<\/p>\n<p>The one-on-one Zoom meeting <em>Performance Review<\/em> was scheduled on Brenda\u2019s calendar for 11:00 am. She made a point of logging in a few minutes early. After the opening pleasantries, Brenda took the initiative, confirming that she had read the written review closely, and thanking Juanita for the chance to hear some constructive feedback.<\/p>\n<p>Juanita said, \u201cDid you have any questions?\u201d<\/p>\n<p>\u201cActually,\u201d Brenda said, \u201cI do.\u201d<\/p>\n<p>\u201cShoot,\u201d said Juanita.<\/p>\n<p>\u201cWell, I saw your note on the envelope about talking things through together, and I was curious about what you wanted me to know about silos and personal development? I guess I&#8217;m looking for some specific suggestions on areas where you feel I could improve.\u201d<\/p>\n<p>Juanita smiled. \u201cI think you&#8217;re doing a great job of managing <em>up <\/em>and managing <em>down<\/em>, Brenda. But the reason I gave you the overall score I did is that I think there is room for you to make a real breakthrough when it comes to managing <em>sideways<\/em>.\u201d<\/p>\n<p>After a little pause, Brenda asked: <strong>\u201cWhat does that mean exactly, managing sideways?\u201d<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandler.com\/blog\/sales-leaders-success-managing-up-managing-down-managing-side-side\/#The_%E2%80%9CManaging_Sideways%E2%80%9D_Challenge\" >The \u201cManaging Sideways\u201d Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sandler.com\/blog\/sales-leaders-success-managing-up-managing-down-managing-side-side\/#Managing_Side_to_Side_The_Blind_Spot_for_Too_Many_Sales_Leaders\" >Managing Side to Side: The Blind Spot for Too Many Sales Leaders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sandler.com\/blog\/sales-leaders-success-managing-up-managing-down-managing-side-side\/#The_Gamechanger\" >The Gamechanger<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sandler.com\/blog\/sales-leaders-success-managing-up-managing-down-managing-side-side\/#Dont_Make_New_Hires_%E2%80%9CGo_It_Alone%E2%80%9D\" >Don\u2019t Make New Hires \u201cGo It Alone\u201d<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_%E2%80%9CManaging_Sideways%E2%80%9D_Challenge\"><\/span><strong>The \u201cManaging Sideways\u201d Challenge<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201cYou manage your direct team really well,\u201d Juanita said. \u201cThat&#8217;s managing <em>down<\/em>. You get me all the information I need when I need it. You also help me get out the messaging I need to get out, and you support all the initiatives we are working on together. That&#8217;s managing <em>up<\/em>. You&#8217;re great at all that, too. But that&#8217;s not really the whole job, is it? Where else could things go wrong? Where else are there relationships you could make better?\u201d<\/p>\n<p>Brenda thought for a moment. It was obvious that Juanita wanted her to answer her own question. So: <strong>What could managing sideways be?<\/strong><\/p>\n<p>After a few seconds, the answer came to her. \u201cI <em>think <\/em>what you\u2019re getting at,\u201d Brenda said, \u201cis that I need to make sure I\u2019m managing my relationships with other departments here &#8212; such as marketing, operations, customer service, and sales enablement.\u201d<\/p>\n<p>\u201cExactly,\u201d replied Juanita, nodding. \u201cI want you to connect some silos. The fewer silos we have, the better off we\u2019re all going to be. What else? What are some other side-to-side relationships you could invest in?\u201d<\/p>\n<p>Brenda considered this question from multiple angles, and finally answered: \u201cOther sales leaders in our company?\u201d<\/p>\n<p>\u201cYou&#8217;ve got it,\u201d Juanita said, smiling broadly. \u201cThey&#8217;re a really good source of best practices for you \u2013 and of course, <em>you&#8217;ve<\/em> got best practices you could be sharing with them. Brenda, the thing is, you&#8217;re great with your team, and you\u2019re great with me. I don&#8217;t want to minimize any of that for a moment. That&#8217;s two-thirds of your job. But that still leaves a third of the job where you&#8217;ve got a whole lot of potential that hasn&#8217;t been fulfilled yet: connecting with other departments and other team leaders who are responsible for the performance of sales teams. Let&#8217;s look at some ways you could ramp that up, and connect a few silos, over the next 180 days.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Managing_Side_to_Side_The_Blind_Spot_for_Too_Many_Sales_Leaders\"><\/span><strong>Managing Side to Side: The Blind Spot for Too Many Sales Leaders<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We all know that many of today\u2019s sales managers have been promoted from salesperson to sales manager based on the results they generated as a seller. The hope in these situations is that they can teach others what they did to become successful and find ways to replicate that success. But one of the big problems that companies often run into when this kind of promotion happens is that <strong>they do not equip the salesperson with the right training, coaching, mentoring skills, and management behaviors required to be successful in the role<\/strong>. And managing side to side \u2013 that is, <strong>creating and supporting strong relationships with colleagues across department and team &#8220;borders&#8221; &#8212; is one of the management behaviors that often gets overlooked or ignored<\/strong>.<\/p>\n<p>Although the expectation is that great salespeople will quickly become great managers, and easily replicate their quota-exceeding success in others, this rarely happens. In fact, these promotions typically turn out to be a triple loss for the organization. The first loss is the company losing the productivity of the salesperson they just promoted. The second loss is a leadership loss; senior leadership didn\u2019t provide proper training, so they gain an inept manager. The third loss is the hard, inescapable reality that placing someone in a position they aren\u2019t equipped to succeed in will usually create unnecessary turnover within that team. And high turnover on the sales team is not great for the organization.<\/p>\n<p>Setting clear expectations for new sales management hires in terms of managing side-to-side makes all three organizational losses less likely.<\/p>\n<p>One classic expectation for new sales leaders is that they will manage their team effectively, <em>managing down<\/em> as they lead their people. Another is that they will <em>manage up<\/em>, meaning report, forecast, and communicate effectively to their boss regarding what\u2019s happening with the team and any support that is needed. All too often, though, these new hires see no clear path, and hear no expectations set, when it comes to managing side-to-side. As a result, the following things typically don&#8217;t happen:<\/p>\n<ul>\n<li><strong>Regular conversations with their peer group of sales leaders.<\/strong><\/li>\n<li><strong>Consistent and open lines of communication with other departments to make sure that the sales team has every tool they need to achieve their sales goals.<\/strong><\/li>\n<li><strong>Consistent and open lines of communication with other departments to make sure those departments are getting the support and collaboration they need from the sales team.<\/strong><\/li>\n<\/ul>\n<p>We learn from what we see around us. Over time, many emerging sales leaders \u201cpick up on\u201d the best ways to manage their business as they see others (such as the boss) managing up and down. But all too often, they miss the opportunity to take advantage of the knowledge base and support systems around them. They become so accustomed to doing things on their own that they forget that they also have teams of people <em>surrounding <\/em>them who play critical roles in the success of the sales team.<\/p>\n<p><strong>Today\u2019s most effective Chief Revenue Officers aren\u2019t just managing up and down. They are also managing side-to-side.<\/strong><\/p>\n<p>Aware of the need to accelerate success for their teams by equipping them with the right training, coaching, mentoring, technology, and tools, <strong>they model and discuss the right behaviors when it comes to reaching across organizational \u201cborders\u201d appropriately and constructively<\/strong>. They understand the positive results that can be delivered when front-line sales leaders learn to harness the collective &#8220;tribal wisdom\u201d waiting to be shared within the organization.<\/p>\n<p>We help our clients to transfer that knowledge to each emerging sales leader through shared best practices and peer-to-peer learning. We also help CROs to map, drive, and live a winning culture that builds on personalized professional growth plans (like Brenda&#8217;s) that leverage interdepartmental support.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Gamechanger\"><\/span><strong>The Gamechanger<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Six months after that Zoom meeting with Juanita, Brenda had her semi-annual review. This time around, she got a nine out of ten mark overall. Not only did she receive high marks for managing her business up and down, but she was also recognized for learning to look past silos&#8230; and leading her team to exceed their quota for the first six months of the year. Identifying clear expectations for managing side-to-side, not just up and down, was a gamechanger for Brenda.<\/p>\n<p>She <strong>learned things from her peers<\/strong> that helped her to help her team to close a few large deals. She also <strong>worked with other departments to gain the necessary support when her team members presented solutions to prospects<\/strong>. And she<strong> improved the customer experience<\/strong> by finding ways for her team to work more harmoniously with other departments in the company.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dont_Make_New_Hires_%E2%80%9CGo_It_Alone%E2%80%9D\"><\/span><strong>Don\u2019t<\/strong><strong> Make New Hires \u201cGo It Alone\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is typically a great deal of under-utilized knowledge, experience, and collaboration potential in larger organizations.<\/p>\n<p><strong>Instead of making emerging sales leaders \u201cgo it alone,\u201d or &#8220;hit the ground running\u201d\u2026 instead of leaving them struggling to figure things out\u2026 we help them tap into the vast reservoir of information and support<\/strong> that is already in place at their organization and waiting for them.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.sandler.com\/leadership-training\/\"><strong>Click here to learn about Sandler\u2019s Sales Leader Growth Series.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s most successful Sales Leaders aren\u2019t just managing up and down. They are also managing side-to-side.<\/p>\n","protected":false},"author":151,"featured_media":16702,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1120],"tags":[1253,1180,1377,1049],"class_list":["post-16701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-effective-leadership","tag-organizational-growth","tag-sales-leaders","tag-sales-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales Leaders: Success = Managing Up, Managing Down, and Managing Side-To-Side - Sandler<\/title>\n<meta name=\"description\" content=\"Today\u2019s most successful Sales Leaders aren\u2019t just managing up and down. 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