{"id":16533,"date":"2023-03-22T15:09:47","date_gmt":"2023-03-22T15:09:47","guid":{"rendered":"https:\/\/www.sandler.com\/?p=16533"},"modified":"2023-09-12T15:21:52","modified_gmt":"2023-09-12T15:21:52","slug":"sandler-partners-humantic-ai-redefine-sales-training-age-of-ai","status":"publish","type":"post","link":"https:\/\/sandler.com\/news\/sandler-partners-humantic-ai-redefine-sales-training-age-of-ai\/","title":{"rendered":"Sandler Partners With Humantic AI to Redefine Sales Training in the Age of AI"},"content":{"rendered":"

Sandler, the leading global sales training firm, just announced a strategic partnership with
\nHumantic AI, which is set to expand Sandler\u2019s legacy into the age of AI.<\/strong><\/h3>\n

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OWINGS MILLS, MD \u2013 March 15, 2023 \u2013 Sandler has been a long-time believer in people-centric sales methodologies. Sandler\u2019s training program for salespeople across the globe includes training in personality frameworks such as DISC. Using DISC, salespeople are easily able to understand different kinds of buyers, how to effectively communicate with them, and increase their odds of winning a deal.<\/span><\/p>\n

Humantic AI takes a similar human-centric approach to selling, but it leverages technology to enable this approach. At the core of <\/span>Humantic AI<\/span><\/a>\u2019s comprehensive buyer intelligence solution is Personality AI, the personality prediction engine which accurately predicts any buyer\u2019s DISC personality and offers sales reps insights on how to appeal to them.<\/span><\/p>\n

\u201cWe are thrilled to partner with Humantic AI to offer sellers the ability to understand their buyers at the click of a button. This was a natural fit,\u201d adds Fred Alexander, SVP of Growth and Development at Sandler. \u201cConsidering Sandler customers have always known their way around DISC selling, the only real gap was that sellers had to rely on intuition to guess their prospects\u2019 DISC type. With Humantic AI, there\u2019s now a way to scientifically know each buyer\u2019s personality and alter the sales approach accordingly. And this is just the beginning!\u201d<\/span><\/p>\n

This partnership follows a two-pronged approach. The first directive is to equip Sandler\u2019s trainers, franchisees, and customers with Humantic AI\u2019s buyer intelligence solution. The goal is to keep the human element of sales intact while keeping up with the evolving landscape. In the future, given their strong mission alignment, the two companies also plan to collaborate in significant ways in terms of product and content.<\/span><\/p>\n

\u201cAny new technology \u2013 and especially AI \u2013 often creates distance between people,\u201d says Amarpreet Kalkat, Founder and CEO of Humantic AI. \u201cHowever, we can use that same innovation, that same AI, to bring people together. And that\u2019s exactly what Humantic AI does. Making sales less transactional, and the world just a tiny bit more human. This partnership allows a cutting-edge innovator like Humantic AI and a legendary sales performance organization like Sandler to come together to help sales teams reach the next level.\u201d<\/span><\/p>\n

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