{"id":16328,"date":"2022-12-05T15:58:07","date_gmt":"2022-12-05T15:58:07","guid":{"rendered":"https:\/\/www.sandler.com\/?p=16328"},"modified":"2023-05-16T18:09:36","modified_gmt":"2023-05-16T18:09:36","slug":"succeed-matching-sales-process-buying-process","status":"publish","type":"post","link":"https:\/\/sandler.com\/podcasts\/succeed-matching-sales-process-buying-process\/","title":{"rendered":"How to Succeed at Matching Your Sales Process to the Buying Process"},"content":{"rendered":"<p>David Fischer, Sandler trainer, talks about understanding the buying process to sell more effectively. The sales process has changed significantly in recent years. Prospects are now much more informed about their options and the buying process than they used to be, so salespeople must adapt their approach accordingly. In this podcast, you will learn more about the buying process to understand your clients better and sell more effectively.<\/p>\n<p><strong>Get the Sandler book, <a href=\"https:\/\/www.sandler.com\/shop\">How to Sell to the Modern Buyer<\/a>, in the <a href=\"https:\/\/www.sandler.com\/shop\">Sandler Shop<\/a>, <a href=\"https:\/\/www.amazon.com\/dp\/1737010224\">Amazon<\/a>, or <a href=\"https:\/\/www.amazon.com\/dp\/B0BN293VWT\">Kindle<\/a>.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandler.com\/podcasts\/succeed-matching-sales-process-buying-process\/#Key_Topics_and_Timestamps\" >Key Topics and Timestamps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sandler.com\/podcasts\/succeed-matching-sales-process-buying-process\/#Key_Takeaway\" >Key Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Key_Topics_and_Timestamps\"><\/span>Key Topics and Timestamps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>0:00:02 &#8211; How to Succeed in Matching Your Sales Process with the Modern Buyer Journey<\/li>\n<li>0:02:48 &#8211; The Ideal Attitudes for Salespeople in the Modern Era<\/li>\n<li>0:04:14 &#8211; The Role of the Salesperson in the Modern Buyer Journey<\/li>\n<li>0:07:08 &#8211; The Importance of Sales Templating<\/li>\n<li>0:10:00 &#8211; The Benefits of a Sales Process<\/li>\n<li>0:12:18 &#8211; The Importance of Aligning Your Sales Process with Your Customer&#8217;s Buying Process<\/li>\n<li>0:14:29 &#8211; The Importance of a Good Sales Process<\/li>\n<li>0:16:26 &#8211; The Benefits of a Macro Upfront Contract<\/li>\n<li>0:17:44 &#8211; The Benefits of a Sales Process<\/li>\n<li>0:24:54 &#8211; The Benefits of Training in the Sales Process<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Key_Takeaway\"><\/span>Key Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>The ideal sales process is when we have a good understanding of the objectives that our clients are trying to hit.<\/li>\n<\/ul>\n<p><strong>Get the Sandler book, <a href=\"https:\/\/www.sandler.com\/shop\">How to Sell to the Modern Buyer<\/a>, in the <a href=\"https:\/\/www.sandler.com\/shop\">Sandler Shop<\/a>, <a href=\"https:\/\/www.amazon.com\/dp\/1737010224\">Amazon<\/a>, or <a href=\"https:\/\/www.amazon.com\/dp\/B0BN293VWT\">Kindle<\/a>.<\/strong><\/p>\n<p><strong>SUBSCRIBE:<\/strong> <a href=\"https:\/\/podfollow.com\/howtosucceed\">https:\/\/podfollow.com\/howtosucceed<\/a><\/p>\n<p>Get your <strong>TICKET<\/strong> to join our 2023 summit: <a href=\"https:\/\/www.sandler.com\/summit\/\">https:\/\/www.sandler.com\/summit\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>David Fischer, Sandler trainer, talks about understanding the buying process to sell more effectively. The sales process has changed significantly in recent years. Prospects are now much more informed about their options and the buying process than they used to be, so salespeople must adapt their approach accordingly. In this podcast, you will learn more&#8230;<\/p>\n","protected":false},"author":167,"featured_media":16339,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1204],"tags":[1316,1337,1484,1026,1105],"class_list":["post-16328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts","tag-buyer-emotion","tag-how-to-succeed","tag-podcasts","tag-prospecting","tag-sales-process"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Succeed at Matching Your Sales Process to the Buying Process - Sandler<\/title>\n<meta name=\"description\" content=\"In this podcast, David Fischer, Sandler trainer, talks about understanding the buying process to sell more effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandler.com\/podcasts\/succeed-matching-sales-process-buying-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Succeed at Matching Your Sales Process to the Buying Process - Sandler\" \/>\n<meta property=\"og:description\" content=\"In this podcast, David Fischer, Sandler trainer, talks about understanding the buying process to sell more effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandler.com\/podcasts\/succeed-matching-sales-process-buying-process\/\" \/>\n<meta property=\"og:site_name\" content=\"Sandler\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-05T15:58:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-16T18:09:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sandler.com\/wp-content\/uploads\/2022\/12\/How-to-Succeed-at-Matching-Your-Sales-Process-to-the-Buying-Process.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexa Ray\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexa Ray\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandler.com\/podcasts\/succeed-matching-sales-process-buying-process\/\",\"url\":\"https:\/\/sandler.com\/podcasts\/succeed-matching-sales-process-buying-process\/\",\"name\":\"How to Succeed at Matching Your Sales Process to the Buying Process - 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