{"id":16260,"date":"2022-11-18T17:03:58","date_gmt":"2022-11-18T17:03:58","guid":{"rendered":"https:\/\/www.sandler.com\/?p=16260"},"modified":"2024-06-20T19:09:39","modified_gmt":"2024-06-20T19:09:39","slug":"starting-buyer-focused-sales-conversations-with-sandler-hubspot-course","status":"publish","type":"post","link":"https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/","title":{"rendered":"Starting Buyer-Focused Sales Conversations With Sandler | HubSpot Course"},"content":{"rendered":"<p>Sandler and HubSpot have released a new free course in HubSpot Academy on Starting Buyer-Focused Sales Conversations: <a href=\"https:\/\/reports.sandler.com\/hubspot-academy-starting-conversations\/\">https:\/\/reports.sandler.com\/hubspot-academy-starting-conversations\/<\/a><\/p>\n<p><strong>Hook the attention of your buyers with what matters most and start a sales conversation\u00a0that leads to more viable opportunities.<\/strong><\/p>\n<p>You only get one chance to make a first impression with your buyer. This critical moment can capture their interest, establish equal business stature in the relationship, and set the stage for a mutually-beneficial sales process. Or, it can kill your sale before it ever has a chance to develop. In fact, 60% of people find generic sales pitches irritating. Most salespeople are overly enthusiastic and use resume-style hyperbole when trying to get a buyer\u2019s attention. However, Sandler has discovered what savvy salespeople already know.<\/p>\n<p>To be successful, you must make the conversation about the buyer\u2019s needs, not your credentials, and differentiate yourself from competitors.<\/p>\n<p>In this lesson, you\u2019ll learn how to properly introduce yourself and your company in a way that drives engaging sales conversations. Learn Sandler\u2019s four steps to a powerful, buyer-focused, 30-second value proposition and craft yours alongside our experts. This lesson is designed for salespeople and their leaders who are struggling to fill the top of the funnel and close enough business from their inbound leads.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/#Course_Learning_Objectives\" >Course Learning Objectives<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Course_Learning_Objectives\"><\/span><strong>Course Learning Objectives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Explain why making your value proposition more about the buyer will lead to better engagement.<\/li>\n<li>Articulate problems the buyer is facing and how their solution will differ from their competitors.<\/li>\n<li>Complete the Sander 30-Second Commercial Creator to craft their own messaging.<\/li>\n<li>Understand the importance of coaching, independent feedback, and practice.<\/li>\n<li>Ask hook questions to engage the buyer in a mutually-beneficial discussion about the situation.<\/li>\n<li>Create a one-sentence introduction to set the stage for a conversation about the buyer\u2019s needs.<\/li>\n<li>Understand the importance of the manager&#8217;s role in starting interesting sales conversations.<\/li>\n<\/ul>\n<p><strong>Make the first 30 seconds count and learn how to craft a powerful and pain-filled value proposition.<\/strong><\/p>\n<p>Register for this new free course <a href=\"https:\/\/reports.sandler.com\/hubspot-academy-starting-conversations\/\"><strong>here<\/strong><\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sandler and HubSpot have released a new free course in HubSpot Academy on Starting Buyer-Focused Sales Conversations: https:\/\/reports.sandler.com\/hubspot-academy-starting-conversations\/ Hook the attention of your buyers with what matters most and start a sales conversation\u00a0that leads to more viable opportunities. You only get one chance to make a first impression with your buyer. This critical moment can&#8230;<\/p>\n","protected":false},"author":15,"featured_media":16262,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1120],"tags":[1517,1026,1309,1440,1136],"class_list":["post-16260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-inbound-sales","tag-prospecting","tag-sales-challenges","tag-sales-enablement","tag-sales-success"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Starting Buyer-Focused Sales Conversations With Sandler | HubSpot Course - Sandler<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starting Buyer-Focused Sales Conversations With Sandler | HubSpot Course - Sandler\" \/>\n<meta property=\"og:description\" content=\"Sandler and HubSpot have released a new free course in HubSpot Academy on Starting Buyer-Focused Sales Conversations: https:\/\/reports.sandler.com\/hubspot-academy-starting-conversations\/ Hook the attention of your buyers with what matters most and start a sales conversation\u00a0that leads to more viable opportunities. You only get one chance to make a first impression with your buyer. This critical moment can...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/\" \/>\n<meta property=\"og:site_name\" content=\"Sandler\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-18T17:03:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-20T19:09:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sandler.com\/wp-content\/uploads\/2022\/11\/Starting-Buyer-Focused-Sales-Conversations-With-Sandler-HubSpot-Course-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sandler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/\",\"url\":\"https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/\",\"name\":\"Starting Buyer-Focused Sales Conversations With Sandler | HubSpot Course - Sandler\",\"isPartOf\":{\"@id\":\"https:\/\/sandler.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sandler.com\/wp-content\/uploads\/2022\/11\/Starting-Buyer-Focused-Sales-Conversations-With-Sandler-HubSpot-Course-1.jpg\",\"datePublished\":\"2022-11-18T17:03:58+00:00\",\"dateModified\":\"2024-06-20T19:09:39+00:00\",\"author\":{\"@id\":\"https:\/\/sandler.com\/#\/schema\/person\/bbd9d9c65759de22e40ddc4dfbaecba6\"},\"breadcrumb\":{\"@id\":\"https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/#primaryimage\",\"url\":\"https:\/\/sandler.com\/wp-content\/uploads\/2022\/11\/Starting-Buyer-Focused-Sales-Conversations-With-Sandler-HubSpot-Course-1.jpg\",\"contentUrl\":\"https:\/\/sandler.com\/wp-content\/uploads\/2022\/11\/Starting-Buyer-Focused-Sales-Conversations-With-Sandler-HubSpot-Course-1.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Starting Buyer Focused Sales Conversations With Sandler, a HubSpot Course\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sandler.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Starting Buyer-Focused Sales Conversations With Sandler | HubSpot Course\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandler.com\/#website\",\"url\":\"https:\/\/sandler.com\/\",\"name\":\"Sandler\",\"description\":\"Sales and leadership training and coaching solutions for salespeople, sales managers, and executives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandler.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandler.com\/#\/schema\/person\/bbd9d9c65759de22e40ddc4dfbaecba6\",\"name\":\"Sandler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandler.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dbab713638afe6e378ba84f9f52467796ec74e315d9915ef985f476ae31b246d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dbab713638afe6e378ba84f9f52467796ec74e315d9915ef985f476ae31b246d?s=96&d=mm&r=g\",\"caption\":\"Sandler\"},\"description\":\"Sandler is the world\u2019s largest professional development organization, dominating the global industry through an unparalleled network of more than 270 local offices worldwide in more than 30 countries, as well as an award-winning Corporate Development Division at the world headquarters. Serving global enterprise organizations as well as small to medium-sized businesses, Sandler's experts offer leading-edge expertise on a wide range of sales, sales management, leadership, and management topics.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Starting Buyer-Focused Sales Conversations With Sandler | HubSpot Course - Sandler","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/","og_locale":"en_US","og_type":"article","og_title":"Starting Buyer-Focused Sales Conversations With Sandler | HubSpot Course - Sandler","og_description":"Sandler and HubSpot have released a new free course in HubSpot Academy on Starting Buyer-Focused Sales Conversations: https:\/\/reports.sandler.com\/hubspot-academy-starting-conversations\/ Hook the attention of your buyers with what matters most and start a sales conversation\u00a0that leads to more viable opportunities. You only get one chance to make a first impression with your buyer. This critical moment can...","og_url":"https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/","og_site_name":"Sandler","article_published_time":"2022-11-18T17:03:58+00:00","article_modified_time":"2024-06-20T19:09:39+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/sandler.com\/wp-content\/uploads\/2022\/11\/Starting-Buyer-Focused-Sales-Conversations-With-Sandler-HubSpot-Course-1.jpg","type":"image\/jpeg"}],"author":"Sandler","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sandler","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/","url":"https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/","name":"Starting Buyer-Focused Sales Conversations With Sandler | HubSpot Course - Sandler","isPartOf":{"@id":"https:\/\/sandler.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/#primaryimage"},"image":{"@id":"https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/#primaryimage"},"thumbnailUrl":"https:\/\/sandler.com\/wp-content\/uploads\/2022\/11\/Starting-Buyer-Focused-Sales-Conversations-With-Sandler-HubSpot-Course-1.jpg","datePublished":"2022-11-18T17:03:58+00:00","dateModified":"2024-06-20T19:09:39+00:00","author":{"@id":"https:\/\/sandler.com\/#\/schema\/person\/bbd9d9c65759de22e40ddc4dfbaecba6"},"breadcrumb":{"@id":"https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/#primaryimage","url":"https:\/\/sandler.com\/wp-content\/uploads\/2022\/11\/Starting-Buyer-Focused-Sales-Conversations-With-Sandler-HubSpot-Course-1.jpg","contentUrl":"https:\/\/sandler.com\/wp-content\/uploads\/2022\/11\/Starting-Buyer-Focused-Sales-Conversations-With-Sandler-HubSpot-Course-1.jpg","width":1000,"height":667,"caption":"Starting Buyer Focused Sales Conversations With Sandler, a HubSpot Course"},{"@type":"BreadcrumbList","@id":"https:\/\/sandler.com\/blog\/starting-buyer-focused-sales-conversations-with-sandler-hubspot-course\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sandler.com\/"},{"@type":"ListItem","position":2,"name":"Starting Buyer-Focused Sales Conversations With Sandler | HubSpot Course"}]},{"@type":"WebSite","@id":"https:\/\/sandler.com\/#website","url":"https:\/\/sandler.com\/","name":"Sandler","description":"Sales and leadership training and coaching solutions for salespeople, sales managers, and executives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sandler.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sandler.com\/#\/schema\/person\/bbd9d9c65759de22e40ddc4dfbaecba6","name":"Sandler","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sandler.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dbab713638afe6e378ba84f9f52467796ec74e315d9915ef985f476ae31b246d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dbab713638afe6e378ba84f9f52467796ec74e315d9915ef985f476ae31b246d?s=96&d=mm&r=g","caption":"Sandler"},"description":"Sandler is the world\u2019s largest professional development organization, dominating the global industry through an unparalleled network of more than 270 local offices worldwide in more than 30 countries, as well as an award-winning Corporate Development Division at the world headquarters. Serving global enterprise organizations as well as small to medium-sized businesses, Sandler's experts offer leading-edge expertise on a wide range of sales, sales management, leadership, and management topics."}]}},"_links":{"self":[{"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/posts\/16260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/comments?post=16260"}],"version-history":[{"count":0,"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/posts\/16260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/media\/16262"}],"wp:attachment":[{"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/media?parent=16260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/categories?post=16260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/tags?post=16260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}