{"id":16178,"date":"2022-10-17T19:45:58","date_gmt":"2022-10-17T19:45:58","guid":{"rendered":"https:\/\/www.sandler.com\/?p=16178"},"modified":"2022-11-29T15:39:43","modified_gmt":"2022-11-29T15:39:43","slug":"how-succeed-reducing-risk-buyer","status":"publish","type":"post","link":"https:\/\/sandler.com\/podcasts\/how-succeed-reducing-risk-buyer\/","title":{"rendered":"How to Succeed at Reducing Risk for the Buyer"},"content":{"rendered":"<p><strong>Secrets to Boosting Sales and Minimizing Risk for Your Customers with David Trapani of Sandler<\/strong><\/p>\n<p>As a salesperson, it is important to be aware of the risks that buyers face when purchasing a property. In this video, we discuss some of the best practices you can implement in order to reduce the risk for your buyers.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandler.com\/podcasts\/how-succeed-reducing-risk-buyer\/#Timestamps_Key_Topics\" >Timestamps &amp; Key Topics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sandler.com\/podcasts\/how-succeed-reducing-risk-buyer\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Timestamps_Key_Topics\"><\/span>Timestamps &amp; Key Topics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>0:00:03 &#8211; Reducing risk for the buyer<\/li>\n<li>0:02:16 &#8211; The ideal attitude for salespeople in a sales call<\/li>\n<li>0:03:55 &#8211; Key things to do and when<\/li>\n<li>0:08:58 &#8211; The benefits of an upfront contract<\/li>\n<li>0:10:26 &#8211; The benefits of a predictable selling process<\/li>\n<li>0:16:39 &#8211; Reducing risk in the sales process<\/li>\n<li>0:18:21 &#8211; The power of questions in sales<\/li>\n<li>0:20:00 &#8211; The perfect day<\/li>\n<li>0:21:38 &#8211; The power of predictability: how to succeed at reducing risk for the buyer<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li aria-level=\"1\">The goal of reducing risk is to make the buyer feel more comfortable with the salesperson and the process. By thinking about the buyer&#8217;s fears and concerns, the salesperson can take steps to reduce the buyer&#8217;s risk.<\/li>\n<li aria-level=\"1\">It is important to be more upfront about the sales process, provide more information about the product, or be more flexible in the negotiation process.<\/li>\n<\/ul>\n<p><strong>SUBSCRIBE:\u00a0<\/strong><a href=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;redir_token=QUFFLUhqa0lIanhseVpMQXlkRXJpMW1hb0F2QXNrWXRzUXxBQ3Jtc0ttWHpOQjJqRDl1bUs1SHd5dEFyd2EtN1U5OVFHMVhGYlhUb0ZwVUxSTVpFYkwzdzdNU09wcDVpV01ROGhFMFlMSVU0b3RPZFZwczdsVHRhN055V0VlaU5JN1o3eE9tZEpCSUd4OUZncWdOSUxrRW1CTQ&amp;q=https%3A%2F%2Fpodfollow.com%2Fhowtosucceed&amp;v=FMKu8fxNUPc\">https:\/\/podfollow.com\/howtosucceed<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Secrets to Boosting Sales and Minimizing Risk for Your Customers with David Trapani of Sandler As a salesperson, it is important to be aware of the risks that buyers face when purchasing a property. In this video, we discuss some of the best practices you can implement in order to reduce the risk for your&#8230;<\/p>\n","protected":false},"author":167,"featured_media":16179,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1204],"tags":[1316,1242,1247,1299,1192,1454],"class_list":["post-16178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts","tag-buyer-emotion","tag-conversational-selling","tag-effective-sales","tag-management-best-practices","tag-professional-relationships","tag-risk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Succeed at Reducing Risk for the Buyer - Sandler<\/title>\n<meta name=\"description\" content=\"It&#039;s important to be aware of risks buyers face when purchasing a property. 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