{"id":13104,"date":"2022-06-29T20:13:56","date_gmt":"2022-06-29T20:13:56","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/sales-and-marketing-alignment\/"},"modified":"2023-10-26T15:50:26","modified_gmt":"2023-10-26T15:50:26","slug":"sales-and-marketing-alignment","status":"publish","type":"post","link":"https:\/\/sandler.com\/blog\/sales-and-marketing-alignment\/","title":{"rendered":"Sandler Research Report | Sales and Marketing Alignment"},"content":{"rendered":"\r\n<h4 class=\"wp-block-heading\"><strong>Sales and Marketing Alignment Remains a Major Challenge<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Close alignment between sales and marketing is potentially the greatest opportunity for improving business performance today. Yet at most organizations, sales and marketing are still working in separate silos, and are often working at cross purposes. Only 10% of organizations surveyed reported satisfactory alignment and optimally effective communication between these two teams.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>The Benefit of Alignment <\/strong><\/h4>\r\n\r\n\r\n\r\n<p>When sales and marketing teams fully embrace a partnership to find, nurture, and develop marketing leads, this research demonstrates a greater likelihood for overall success. It is clear that both teams need to frequently communicate and optimize their efforts. Both need to agree on common definitions of the process and revisit them as needed for ongoing modifications.<\/p>\r\n\r\n\r\n\r\n<p><strong>Fill out the form to download a full copy of the report or <a href=\"\/resource-library\/\" data-type=\"URL\">review our other resources here<\/a>.<\/strong><\/p>\r\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"21604003\",\r\n    formId: \"68491040-0374-4044-a517-4da79788768d\"\r\n  });\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>Sales and Marketing Alignment Remains a Major Challenge Close alignment between sales and marketing is potentially the greatest opportunity for improving business performance today. Yet at most organizations, sales and marketing are still working in separate silos, and are often working at cross purposes. Only 10% of organizations surveyed reported satisfactory alignment and optimally effective&#8230;<\/p>\n","protected":false},"author":15,"featured_media":13105,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1120],"tags":[],"class_list":["post-13104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sandler Research Report | Sales and Marketing Alignment - Sandler<\/title>\n<meta name=\"description\" content=\"When sales and marketing teams fully embrace a partnership to find, nurture, and develop marketing leads, this research demonstrates a greater likelihood for overall success\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandler.com\/blog\/sales-and-marketing-alignment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sandler Research Report | Sales and Marketing Alignment - Sandler\" \/>\n<meta property=\"og:description\" content=\"When sales and marketing teams fully embrace a partnership to find, nurture, and develop marketing leads, this research demonstrates a greater likelihood for overall success\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandler.com\/blog\/sales-and-marketing-alignment\/\" \/>\n<meta property=\"og:site_name\" content=\"Sandler\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-29T20:13:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-26T15:50:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sandler.com\/wp-content\/uploads\/2022\/10\/Marketing-and-Sales-Alignment-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1229\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sandler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandler.com\/blog\/sales-and-marketing-alignment\/\",\"url\":\"https:\/\/sandler.com\/blog\/sales-and-marketing-alignment\/\",\"name\":\"Sandler Research Report | Sales and Marketing Alignment - Sandler\",\"isPartOf\":{\"@id\":\"https:\/\/sandler.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sandler.com\/blog\/sales-and-marketing-alignment\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sandler.com\/blog\/sales-and-marketing-alignment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sandler.com\/wp-content\/uploads\/2022\/10\/Marketing-and-Sales-Alignment-scaled-1.jpg\",\"datePublished\":\"2022-06-29T20:13:56+00:00\",\"dateModified\":\"2023-10-26T15:50:26+00:00\",\"author\":{\"@id\":\"https:\/\/sandler.com\/#\/schema\/person\/bbd9d9c65759de22e40ddc4dfbaecba6\"},\"description\":\"When sales and marketing teams fully embrace a partnership to find, nurture, and develop marketing leads, this research demonstrates a greater likelihood for overall success\",\"breadcrumb\":{\"@id\":\"https:\/\/sandler.com\/blog\/sales-and-marketing-alignment\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandler.com\/blog\/sales-and-marketing-alignment\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandler.com\/blog\/sales-and-marketing-alignment\/#primaryimage\",\"url\":\"https:\/\/sandler.com\/wp-content\/uploads\/2022\/10\/Marketing-and-Sales-Alignment-scaled-1.jpg\",\"contentUrl\":\"https:\/\/sandler.com\/wp-content\/uploads\/2022\/10\/Marketing-and-Sales-Alignment-scaled-1.jpg\",\"width\":2048,\"height\":1229,\"caption\":\"Smarketing concept. 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