{"id":13087,"date":"2022-06-13T18:02:12","date_gmt":"2022-06-13T18:02:12","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/selling-to-the-modern-buyer\/"},"modified":"2024-06-18T15:54:45","modified_gmt":"2024-06-18T15:54:45","slug":"selling-to-the-modern-buyer","status":"publish","type":"post","link":"https:\/\/sandler.com\/webinars\/selling-to-the-modern-buyer\/","title":{"rendered":"Selling to the Modern Buyer"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandler.com\/webinars\/selling-to-the-modern-buyer\/#Selling_to_the_Modern_Buyer\" >Selling to the Modern Buyer<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sandler.com\/webinars\/selling-to-the-modern-buyer\/#Get_the_Book\" >Get the Book<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sandler.com\/webinars\/selling-to-the-modern-buyer\/#WATCH_THE_REPLAY\" >WATCH THE REPLAY<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Selling_to_the_Modern_Buyer\"><\/span><strong>Selling to the Modern Buyer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Build the necessary skills to effectively navigate the modern buyer&#8217;s journey.<\/p>\n<p>Join our CEO, Dave Mattson and the Director of Community Engagement, Mike Montague as they take you through the following sequence of topics:<\/p>\n<ul>\n<li>The 4 key steps of the modern buyer&#8217;s journey.<\/li>\n<li>How to adapt your selling philosophy to the modern buyer.<\/li>\n<li>NEW Sandler Rules to help you navigate the current sales environment.<\/li>\n<\/ul>\n<p><strong>Mike Montague<\/strong><\/p>\n<p>As Global Head of Content Mike Montague shares his knowledge and expertise by way of social media and other avenues with quality content and resources designed for sales professionals and managers all over the globe. He is also an accomplished writer, contributing to the Sandler book, LinkedIn The Sandler Way, business magazines, and the Sandler Blog.<\/p>\n<p><strong>Dave Mattson<\/strong><\/p>\n<p>As the CEO and President of Sandler Training, Dave Mattson oversees the corporate direction and strategy for the company&#8217;s global operations including sales, marketing, consulting, alliances, and support. His key areas of focus are sales leadership, strategy, and client satisfaction. He is a best-selling author, sales and management leader, keynote speaker, and leader for sales training seminars around the world.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Get_the_Book\"><\/span><strong>Get the Book<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Get the Sandler book, <a href=\"https:\/\/www.sandler.com\/shop\">How to Sell to the Modern Buyer<\/a>, in the <a href=\"https:\/\/www.sandler.com\/shop\">Sandler Shop<\/a>, <a href=\"https:\/\/www.amazon.com\/dp\/1737010224\">Amazon<\/a>, or <a href=\"https:\/\/www.amazon.com\/dp\/B0BN293VWT\">Kindle<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"WATCH_THE_REPLAY\"><\/span><strong>WATCH THE REPLAY<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>We will email you instructions on how to access your content and other important information.<\/em><\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"21604003\",\n    formId: \"90bbbe9b-4799-46b9-9e12-288288712fd7\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Build the necessary skills to effectively navigate the modern buyer\u2019s journey.<\/p>\n","protected":false},"author":15,"featured_media":13756,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1085],"tags":[1316,1200,1226,1485,1486,1487],"class_list":["post-13087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars","tag-buyer-emotion","tag-selling-strategies","tag-selling-success","tag-video","tag-webinar","tag-webinar-on-demand"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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