{"id":12962,"date":"2021-11-22T21:15:32","date_gmt":"2021-11-22T21:15:32","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/21st-century-prospecting-3\/"},"modified":"2023-10-26T16:07:38","modified_gmt":"2023-10-26T16:07:38","slug":"21st-century-prospecting-3","status":"publish","type":"post","link":"https:\/\/sandler.com\/sandler-books\/21st-century-prospecting-3\/","title":{"rendered":"21st Century Prospecting"},"content":{"rendered":"\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandler.com\/sandler-books\/21st-century-prospecting-3\/#21st_Century_Prospecting\" >21st Century Prospecting<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sandler.com\/sandler-books\/21st-century-prospecting-3\/#BUY_THE_BOOK\" >BUY THE BOOK<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sandler.com\/sandler-books\/21st-century-prospecting-3\/#GRAB_YOUR_FREE_SAMPLE_CHAPTER\" >GRAB YOUR FREE SAMPLE CHAPTER<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"21st_Century_Prospecting\"><\/span>21st Century Prospecting<span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n<p><strong>The Authoritative Playbook for New Business Development.<\/strong><\/p>\r\n<p>Download your free chapter on how to connect and engage effectively with prospective buyers in today&#8217;s complex, multi-platform selling environment.<\/p>\r\n<blockquote>\r\n<p><strong>They Wrote This Book for You<\/strong><\/p>\r\n<p>&#8220;If you&#8217;ve ever said to yourself, &#8216;Where are the buyers, and how can I connect with them?&#8217; John Rosso and Mark McGraw wrote this book for you. It is all about creating enduring success at a high and sustainable level in today&#8217;s market-not yesterdays. If you are ready to get busy and make things happen in today&#8217;s buying environment, read on.<\/p>\r\n<p>David Mattson, President\/CEO, Sandler Training<\/p>\r\n<\/blockquote>\r\n<p>&nbsp;<\/p>\r\n<p><strong>John Rosso<\/strong><\/p>\r\n<p>John Rosso is a recognized business development expert, specializing in executive sales consulting and sales productivity training. John is a dynamic, enthusiastic speaker who informs, entertains, and motivates presidents, CEOs, other senior managers, and sales professionals. He is the author of Prospect the Sandler Way.<\/p>\r\n<p><strong>Mark McGraw<\/strong><\/p>\r\n<p>Mark McGraw&#8217;s motto is &#8220;Help People, Make Money, Have Fun!&#8221; He is passionate about helping salespeople and sales leaders achieve their very best through sales training, coaching, and mastery of the sales process. His mission is to transform salespeople and sales teams to generate more sales so people and businesses can achieve their potential.<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"BUY_THE_BOOK\"><\/span><a href=\"https:\/\/www.amazon.com\/gp\/product\/1737010267\" target=\"_blank\" rel=\"noopener\"><strong>BUY THE BOOK<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Learn how to connect and engage effectively with prospective buyers in today\u2019s complex, multi-platform selling environment.<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"GRAB_YOUR_FREE_SAMPLE_CHAPTER\"><\/span><strong>GRAB YOUR FREE SAMPLE CHAPTER<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Take your company to the top tier.<\/p>\r\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"21604003\",\r\n    formId: \"960936f0-df78-4c40-8de4-f70a318be922\"\r\n  });\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>Learn how to connect and engage effectively with prospective buyers.<\/p>\n","protected":false},"author":39,"featured_media":12963,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1045],"tags":[1482,1153,1026],"class_list":["post-12962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sandler-books","tag-book","tag-business-development","tag-prospecting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>21st Century Prospecting Book by John Rosso and Mark McGraw | Sandler Training<\/title>\n<meta name=\"description\" content=\"Download a free chapter or get to learn how to connect and 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