{"id":12936,"date":"2021-11-04T18:27:10","date_gmt":"2021-11-04T18:27:10","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/linkedin-levers-your-ten-minute-battle-plan\/"},"modified":"2022-10-18T15:59:01","modified_gmt":"2022-10-18T15:59:01","slug":"linkedin-levers-your-ten-minute-battle-plan","status":"publish","type":"post","link":"https:\/\/sandler.com\/blog\/linkedin-levers-your-ten-minute-battle-plan\/","title":{"rendered":"LinkedIn\u00ae Levers: Your Ten-Minute Battle Plan"},"content":{"rendered":"\n<p>How much do you really know about \u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u2026 the top five clients you want to be sure you <strong>keep<\/strong>?<\/li><li>\u2026 the five individuals you are connected on LinkedIn\u00ae who are likeliest to connect you to brand new accounts that you want to <strong>acquire<\/strong>?<\/li><li>\u2026 the top five former clients you\u2019d like to <strong>recapture<\/strong>?<\/li><li>\u2026 the top five accounts where you want to <strong>expand<\/strong> your current share of the business?<\/li><\/ul>\n\n\n\n<p>Add those numbers up and you get twenty, a number that, as it happens, rounds out to approximately the number of working days available to sales professionals in a given month. Here\u2019s a simple, powerful three-step idea for you and your team that will enable you to take full advantage of that intriguing coincidence.<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>On the first day of each month, invest the time necessary to figure out which person connects to each of those twenty strategically important slots.<\/li><li>Use the LinkedIn\u00ae Levers tool from Sandler (reproduced below) once every business day, for a maximum of ten minutes, about <em>one <\/em>of the people on your list.<\/li><li>At the end of that ten-minute period, use your research to create and execute some kind of outreach that supports a new discussion with the person and\/or the organization you\u2019ve been researching. For instance: Ask a mutual contact for an introduction to a potential ally you\u2019ve identified. Or, if you\u2019re already connected to the person you want to talk to, congratulate them on that recent promotion they just listed. Or ask for their opinion about where their industry is going, based on the white paper they just published. Or reach out to get more information about their charitable work. It all depends on what your ten minutes uncovered!<\/li><\/ol>\n\n\n\n<p>Following this simple plan, you can identify critical information that makes it easier to establish or deepen relationships, spark new introductions, identify new reasons to connect\u2026and yes, launch important new business opportunities. Those ten minutes a day may turn out to be your single best time investment of the entire month.<\/p>\n\n\n\n<p>Here\u2019s the LinkedIn\u00ae Levers tool, a focused, user-friendly checklist that helps you to get the most out of your connections on LinkedIn. Fill in the blanks! Put it to work every day!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>LinkedIn\u00ae Levers<\/strong><\/p><p><em>Researching the client:<\/em><\/p><p>Do you have any mutual connections with the client? ________________<\/p><p>How many connections does the client have? _________________<\/p><p>Which college attended and degree attained? _________________<\/p><p>What is the client\u2019s hometown and current city? ________________<\/p><p>Where did the client work previously? ________________<\/p><p>How much time did the client spend at previous jobs? ________________<\/p><p>Which companies and groups does the client follow? ________________<\/p><p>What type of info does the client post\/share? Which influencers does the client follow? ________________<\/p><p>What activities and interests does the client list? ________________<\/p><p>To which industry groups does the client belong? ________________<\/p><p>Does the client endorse others? Is the client endorsed often, and if so, for what? ________________<\/p><p>Has the client been recommended by anyone? If so, by whom? ________________<\/p><p>Does the client support any charities or initiatives? If so, which ones? ________________<\/p><p><strong>Researching the company:<\/strong><\/p><p>How does the company present itself in its profile? Are there any key themes? ________________<\/p><p>What competitors are identified in the company\u2019s \u201calso viewed\u201d section? ________________<\/p><p>Do you have any connections with former employees? ________________<\/p><p>Is the company currently hiring full-time employees? In what areas? ________________<\/p><p>What key products\/services does the company highlight in its profile? ________________<\/p><p>Can you identify any connections after scrolling through the company\u2019s employee list? ________________<\/p><\/blockquote>\n\n\n\n<p>It\u2019s easy to fall down a rabbit hole and spend too much time online doing research. The LinkedIn\u00ae Levers tool helps you to avoid that problem, by focusing your efforts and helping you to budget your time effectively. So: Time yourself. Get as many answers as you can for each person on your list. Then, when the time is up \u2026 use what you\u2019ve just learned to reach out and engage.<\/p>\n\n\n\n<p><em>&nbsp;\u00a9 2017, 2021 Sandler Systems, Inc. All rights reserved. LinkedIn is a registered service mark of LinkedIn, Ltd. The services of Sandler Systems, Inc. are not affiliated with or sponsored by LinkedIn, Ltd.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s the LinkedIn\u00ae Levers tool, a focused, user-friendly checklist that helps you to get the most out of your connections on LinkedIn. Put it to work every day!<\/p>\n","protected":false},"author":167,"featured_media":12937,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1120],"tags":[1170,1198,1057,1232],"class_list":["post-12936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-building-relationships","tag-networking","tag-professional-development","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn\u00ae Levers: Your Ten-Minute Battle Plan - Sandler<\/title>\n<meta name=\"description\" content=\"Here\u2019s the LinkedIn\u00ae Levers tool, a focused, user-friendly checklist that helps you to get the most out of your connections on LinkedIn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandler.com\/blog\/linkedin-levers-your-ten-minute-battle-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn\u00ae Levers: Your Ten-Minute Battle Plan - 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