{"id":12873,"date":"2021-08-07T00:10:09","date_gmt":"2021-08-07T00:10:09","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/what-buyers-want-and-how-buyers-work\/"},"modified":"2023-10-26T15:53:32","modified_gmt":"2023-10-26T15:53:32","slug":"what-buyers-want-and-how-buyers-work","status":"publish","type":"post","link":"https:\/\/sandler.com\/blog\/what-buyers-want-and-how-buyers-work\/","title":{"rendered":"Sandler Research Report | What Buyers Want and How Buyers Work"},"content":{"rendered":"\r\n<p>It&#8217;s obvious that the pandemic forced the buyer\/seller relationship online. The organizations that survived this transition and thrived are the ones who quickly adapted to fit this new world. The reality is that digitization was always going to happen &#8211; it has been anticipated for quite some time. COVID simply accelerated its arrival.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Buyer\u2019s Process and ways to Adapt the Changes <\/strong><\/h4>\r\n\r\n\r\n\r\n<p>This survey provides a view into the changes in the buyer\u2019s journey and process as well as insights into the best way vendor\u2019s can adapt their strategies and techniques to best match the process. The survey covers:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Exploration and Awareness<\/li>\r\n<li>Interest and Considerations<\/li>\r\n<li>Vendor Selection Survey<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Takeaway <\/strong><\/h4>\r\n\r\n\r\n\r\n<p>More than anything, today\u2019s buyers want to be understood and not sold to: They need to feel respected, and trust that the vendor is continually working to earn the right to their business.<\/p>\r\n\r\n\r\n\r\n<p><strong>Fill out the form to download a full copy of the report or <a href=\"\/resource-library\/\" data-type=\"URL\">review our other resources here<\/a>.<\/strong><\/p>\r\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"21604003\",\r\n    formId: \"d820daf8-0393-492f-a6e0-4aefe1fdf1f8\"\r\n  });\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>It&#8217;s obvious that the pandemic forced the buyer\/seller relationship online. The organizations that survived this transition and thrived are the ones who quickly adapted to fit this new world. The reality is that digitization was always going to happen &#8211; it has been anticipated for quite some time. COVID simply accelerated its arrival. Buyer\u2019s Process&#8230;<\/p>\n","protected":false},"author":15,"featured_media":12874,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1120],"tags":[],"class_list":["post-12873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sandler Research Report | What Buyers Want and How Buyers Work - Sandler<\/title>\n<meta name=\"description\" content=\"Clearly, the buyers\/seller relationship is evolving. The results of this report clearly indicate what buyers wants most is for sellers\/vendors to understand them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandler.com\/blog\/what-buyers-want-and-how-buyers-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sandler Research Report | What Buyers Want and How Buyers Work - Sandler\" \/>\n<meta property=\"og:description\" content=\"Clearly, the buyers\/seller relationship is evolving. The results of this report clearly indicate what buyers wants most is for sellers\/vendors to understand them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandler.com\/blog\/what-buyers-want-and-how-buyers-work\/\" \/>\n<meta property=\"og:site_name\" content=\"Sandler\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-07T00:10:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-26T15:53:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sandler.com\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-16-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1238\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sandler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandler.com\/blog\/what-buyers-want-and-how-buyers-work\/\",\"url\":\"https:\/\/sandler.com\/blog\/what-buyers-want-and-how-buyers-work\/\",\"name\":\"Sandler Research Report | What Buyers Want and How Buyers Work - Sandler\",\"isPartOf\":{\"@id\":\"https:\/\/sandler.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sandler.com\/blog\/what-buyers-want-and-how-buyers-work\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sandler.com\/blog\/what-buyers-want-and-how-buyers-work\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sandler.com\/wp-content\/uploads\/2022\/10\/MicrosoftTeams-image-16-scaled-1.jpg\",\"datePublished\":\"2021-08-07T00:10:09+00:00\",\"dateModified\":\"2023-10-26T15:53:32+00:00\",\"author\":{\"@id\":\"https:\/\/sandler.com\/#\/schema\/person\/bbd9d9c65759de22e40ddc4dfbaecba6\"},\"description\":\"Clearly, the buyers\/seller relationship is evolving. 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