{"id":12826,"date":"2021-06-30T14:20:33","date_gmt":"2021-06-30T14:20:33","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/how-to-succeed-at-giftology\/"},"modified":"2023-10-31T06:28:18","modified_gmt":"2023-10-31T06:28:18","slug":"how-to-succeed-at-giftology","status":"publish","type":"post","link":"https:\/\/sandler.com\/podcasts\/how-to-succeed-at-giftology\/","title":{"rendered":"How to Succeed at Giftology"},"content":{"rendered":"\r\n<p>Mike Montague interviews John Rulin, author of Giftology: The art and science of using gifts to cut through the noise, increase referrals, and strengthen retention, on How to Succeed at Giftology.<\/p>\r\n\r\n\r\n\r\n<p>Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire.<\/p>\r\n\r\n\r\n\r\n<p>John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500 and his tactics lead to appreciative responses and wide-open checkbooks.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Mastering reciprocity, the hidden bottom-line booster<\/li>\r\n<li>Laser-targeting whom to give a gift and when to use thrift<\/li>\r\n<li>Uncovering your client\u2019s inner circle and becoming part of it<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>Find John Ruhlin at:<\/strong>\u00a0<a href=\"https:\/\/johnruhlin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/johnruhlin.com\/<\/a><\/p>\r\n\r\n\r\n\r\n<p><strong>Find Giftology at:<\/strong>\u00a0<a href=\"https:\/\/giftologygroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/giftologygroup.com\/<\/a>\u00a0\u00a0In this episode:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>The best <a href=\"\/blog\/how-to-help-your-sales-team-rid-themselves-of-excuses\/\">attitude<\/a>, <a href=\"\/blog\/five-necessary-behaviors-effective-prospecting\/\">behavior<\/a>, and <a href=\"\/news\/negotiating-from-the-inside-out-4\/\">technique<\/a> on how to succeed at giftology<\/li>\r\n<li>Giftology is about relationships<\/li>\r\n<li>Make the gift about them<\/li>\r\n<li>Don\u2019t send the gift after the deal is closed<\/li>\r\n<li>Give gifts because you want to, not because you have to<\/li>\r\n<li>Focus on the who, not the what<\/li>\r\n<li>It\u2019s the thoughtful thought that counts<\/li>\r\n<li>Finding the right gift takes focus and listening<\/li>\r\n<li>Go deep into the details<\/li>\r\n<li>Give useful artifacts<\/li>\r\n<li>Look at your ROR, not your ROI<\/li>\r\n<li>How John defines success<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>Podcast<\/strong>:\u00a0<a href=\"https:\/\/howtosucceed.libsyn.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/howtosucceed.libsyn.com\/<\/a><\/p>\r\n\r\n\r\n\r\n<p><strong>iTunes<\/strong>:\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/how-to-succeed-podcast-by\/id1097591566\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/itunes.apple.com\/us\/podcast\/how-to-succeed-podcast-by\/id1097591566<\/a><\/p>\r\n\r\n\r\n\r\n<p><strong>Spotify<\/strong>:\u00a0<a href=\"https:\/\/open.spotify.com\/show\/00JoVzRtMzmQB5Ae5RWWQZ\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/open.spotify.com\/show\/00JoVzRtMzmQB5Ae5RWWQZ<\/a>\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, <a href=\"\/blog\/management-skills-best-sales-managers\/\">management<\/a>, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Find white papers, webinars, and more in our free Sandler E-Learning Library:\u00a0<a href=\"https:\/\/www.sandler.com\/sell\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.sandler.com\/sell<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Mike Montague interviews John Rulin, author of Giftology: The art and science of using gifts to cut through the noise, increase referrals, and strengthen retention, on How to Succeed at Giftology.<\/p>\n","protected":false},"author":167,"featured_media":12827,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1204],"tags":[1463,1484,1192,1099,1216],"class_list":["post-12826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts","tag-customer-experience","tag-podcasts","tag-professional-relationships","tag-referrals","tag-sales-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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