{"id":12678,"date":"2021-02-12T20:11:27","date_gmt":"2021-02-12T20:11:27","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/sandler-research-center-leading-from-the-front-in-challenging-times\/"},"modified":"2025-07-01T16:48:28","modified_gmt":"2025-07-01T16:48:28","slug":"sandler-research-center-leading-from-the-front-in-challenging-times","status":"publish","type":"post","link":"https:\/\/sandler.com\/blog\/sandler-research-center-leading-from-the-front-in-challenging-times\/","title":{"rendered":"Sandler Research Center: Leading from the Front in Challenging Times"},"content":{"rendered":"\r\n<p>What to do with those frequent flyer miles?<\/p>\r\n\r\n\r\n\r\n<p>The global sales space has been completely transformed over the last year with a virtual selling environment prevailing for almost all sales organizations. Sandler\u2019s research reveals that <strong>71.4% of participating sales managers and sales leadership report that their sales process has changed as a result of transitioning to remote commercial trading. Unfortunately, 63.2% don\u2019t have a plan.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>That\u2019s where the Sandler Research Center (SRC) comes in. We\u2019ve conducted a global survey querying leaders and managers from different industries and organizations to find out just how much their digital selling ecosystem has evolved and what are the challenges and changes that sales leaders have faced along the way.<\/p>\r\n\r\n\r\n\r\n<p>The result is a comprehensive data summary, \u201cLeading from the Front in Challenging Times.\u201d The report shares benchmarks from around the world for you to compare your readiness in the move to a virtual selling environment across the topic areas of:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Strategy<\/li>\r\n<li>Leadership<\/li>\r\n<li>People Management<\/li>\r\n<li>Coaching and Training<\/li>\r\n<li>Technology<\/li>\r\n<li>Human Capital Management<\/li>\r\n<li>Pipeline Generation and Management<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>The reality of this new environment can\u2019t be ignored. Almost all business, competitive landscapes, and sales processes have changed. And yet, there are still those within the global sales space who remain confident that their days of flying high in the sky and conducting business in pre-pandemic ways aren\u2019t over.<\/p>\r\n\r\n\r\n\r\n<p>They may want to think again. Even when the pandemic ends, even when the last vaccine is given, even when the last Zoom subscription payment is made \u2013 what could we really go back to now that the door has been opened? We are hiring people virtually, onboarding them virtually, training virtually, selling virtually, closing deals virtually, and so on. Even the long-standing business tradition of a handshake may be lost forever. The move to an increasingly digital landscape was inevitable, and the buyer-seller relationship has been permanently changed. In the words of the writer Gertrude Stein, \u201cthere is no there there.\u201d Not anymore.<\/p>\r\n\r\n\r\n\r\n<p>The secret for sales leaders who expect their business to survive in 2021 and beyond will look to arm their sales teams with the tools to win in a digital selling ecosystem. What type of sales enablement needs to happen to accomplish that goal? Organizations shouldn\u2019t leave it to their sales leaders to figure it out on their own.<strong> Sandler\u2019s research shows that 67.5% of leaders have not received training on how to lead remotely<\/strong>. Furthermore, despite the passing of a nearly a year since the first global lockdown, <strong>more than 42% of frontline sales professionals have not been adequately trained in how to sell remotely<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>This calls for a dramatic change for sales leadership, across every one of the seven categories shared above. From adjusting sales strategies to re-examining every aspect of onboarding to implementing a re-skill\/up-skill program. Sales leadership must absolutely be equipped to transition and pivot, again and again, in the digital selling ecosystem. Otherwise, they\u2019ll be doomed to fly right by all of their virtual selling opportunities\u2026and they don\u2019t award frequent flyer miles for that.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/sandler.com\/wp-content\/uploads\/2025\/07\/Leading-From-the-Front.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to access your report, <em>Leading from the Front in Challenging Times<\/em>.<\/strong><\/a> Review the data with accompanying observations and recommendations provided by the Sandler Research Center. Use this data to get a better idea of the current state of the sales space and then determine how you measure up.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>The global sales space has been completely transformed over the last year with a virtual selling environment prevailing for almost all sales organizations. Sandler\u2019s research reveals that 71.4% of participating sales managers and sales leadership report that their sales process has changed as a result of transitioning to remote commercial trading. Unfortunately, 63.2% don\u2019t have a plan.<\/p>\n","protected":false},"author":15,"featured_media":12679,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1120],"tags":[1033,1134,1157,1035],"class_list":["post-12678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-leadership","tag-leadership-development","tag-leadership-skills","tag-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sandler Research Center: Leading from the Front in Challenging Times - Sandler<\/title>\n<meta name=\"description\" content=\"The global sales space has been completely transformed over the last year with a virtual selling environment prevailing for almost all sales organizations. Sandler\u2019s research reveals that 71.4% of participating sales managers and sales leadership report that their sales process has changed as a result of transitioning to remote commercial trading. Unfortunately, 63.2% don\u2019t have a plan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandler.com\/blog\/sandler-research-center-leading-from-the-front-in-challenging-times\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sandler Research Center: Leading from the Front in Challenging Times - Sandler\" \/>\n<meta property=\"og:description\" content=\"The global sales space has been completely transformed over the last year with a virtual selling environment prevailing for almost all sales organizations. 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