{"id":12370,"date":"2020-07-08T14:07:46","date_gmt":"2020-07-08T14:07:46","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/how-to-succeed-at-sandler-rule-26-people-buy-in-spite-of-the-hard-sell-not-because-of-it-podcast\/"},"modified":"2024-12-30T01:24:01","modified_gmt":"2024-12-30T01:24:01","slug":"how-to-succeed-at-sandler-rule-26-people-buy-in-spite-of-the-hard-sell-not-because-of-it-podcast","status":"publish","type":"post","link":"https:\/\/sandler.com\/podcasts\/how-to-succeed-at-sandler-rule-26-people-buy-in-spite-of-the-hard-sell-not-because-of-it-podcast\/","title":{"rendered":"How to Succeed at Sandler Rule #26: People Buy in Spite of the Hard Sell Not Because of it"},"content":{"rendered":"\r\n<p><a href=\"\/dave-mattson\/\">David Mattson<\/a>, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book,\u00a0<a href=\"https:\/\/www.sandler.com\/shop\" target=\"_blank\" rel=\"noreferrer noopener\">The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.<\/p>\r\n\r\n\r\n\r\n<p>The book is on sale in the\u00a0<a href=\"https:\/\/www.sandler.com\/shop\/\">Sandler Shop<\/a>, as well as, the companion books,\u00a0<a href=\"https:\/\/www.sandler.com\/shop\" target=\"_blank\" rel=\"noreferrer noopener\">Sandler Success Principles<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.sandler.com\/shop\" target=\"_blank\" rel=\"noreferrer noopener\">The Sandler Rules for Sales Leaders<\/a>\u00a0in the Sandler Shop. You can also get the\u00a0<a href=\"https:\/\/www.amazon.com\/The-Sandler-Rules-Timeless-Principles-ebook\/dp\/B0033WSW7K\">Kindle and Audible versions at Amazon<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>It is also available in Spanish here:\u00a0<a href=\"https:\/\/www.sandler.com\/shop\" target=\"_blank\" rel=\"noreferrer noopener\">Reglas Sandler<\/a><\/p>\r\n\r\n\r\n\r\n<p>The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in <a href=\"\/blog\/the-smart-way-to-scale-your-sales-team\/\">sales<\/a>, <a href=\"\/blog\/management-skills-best-sales-managers\/\">management<\/a>, and <a href=\"\/blog\/from-customer-service-to-customer-success-five-powerful-behaviors-that-build-loyalty\/\">customer service<\/a> training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.<\/p>\r\n\r\n\r\n\r\n<p><strong>Get The Sandler Rules book and companion video courses for salespeople at:<\/strong>\u00a0<a href=\"https:\/\/www.sandler.com\/shop\/\"><strong>https:\/\/www.sandler.com\/shop\/<\/strong><\/a>\u00a0\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.<\/p>\n","protected":false},"author":167,"featured_media":12371,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1204],"tags":[1337,1484,1057,1080],"class_list":["post-12370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts","tag-how-to-succeed","tag-podcasts","tag-professional-development","tag-sandler-rules"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Succeed at Sandler Rule #26: People Buy in Spite of the Hard Sell Not Because of it - Sandler<\/title>\n<meta name=\"description\" content=\"Ditch the hard sell and focus on what matters: the prospect&#039;s needs. 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