{"id":12354,"date":"2020-06-22T14:17:57","date_gmt":"2020-06-22T14:17:57","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/how-to-succeed-at-sandler-rule-24-product-knowledge-can-be-intimidating-when-used-at-the-wrong-time-podcast\/"},"modified":"2024-12-30T01:21:01","modified_gmt":"2024-12-30T01:21:01","slug":"how-to-succeed-at-sandler-rule-24-product-knowledge-can-be-intimidating-when-used-at-the-wrong-time-podcast","status":"publish","type":"post","link":"https:\/\/sandler.com\/podcasts\/how-to-succeed-at-sandler-rule-24-product-knowledge-can-be-intimidating-when-used-at-the-wrong-time-podcast\/","title":{"rendered":"How to Succeed at Sandler Rule #24: Product Knowledge Can Be Intimidating When Used at the Wrong Time"},"content":{"rendered":"\r\n<p>David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.sandler.com\/shop\" target=\"_blank\">The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.<\/p>\r\n\r\n\r\n\r\n<p>The book is on sale in the\u00a0<a href=\"https:\/\/www.sandler.com\/shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sandler Shop<\/a>, as well as, the companion books,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.sandler.com\/shop\" target=\"_blank\">Sandler Success Principles<\/a>\u00a0and\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.sandler.com\/shop\" target=\"_blank\">The Sandler Rules for Sales Leaders<\/a>\u00a0in the Sandler Shop. You can also get the\u00a0<a href=\"https:\/\/www.amazon.com\/The-Sandler-Rules-Timeless-Principles-ebook\/dp\/B0033WSW7K\" target=\"_blank\" rel=\"noreferrer noopener\">Kindle and Audible versions at Amazon<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.<\/p>\r\n\r\n\r\n\r\n<p><strong>Get The Sandler Rules book and companion video courses for salespeople at:<\/strong>\u00a0<a href=\"https:\/\/www.sandler.com\/shop\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>https:\/\/www.sandler.com\/shop\/<\/strong><\/a>\u00a0\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book,\u00a0The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated&#8230;<\/p>\n","protected":false},"author":167,"featured_media":12355,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1204],"tags":[1484,1114,1026,1230,1224,1105,1141],"class_list":["post-12354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts","tag-podcasts","tag-prospect-qualification","tag-prospecting","tag-sales-podcast","tag-sales-presentation","tag-sales-process","tag-sales-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Succeed at Sandler Rule #24: Product Knowledge Can Be Intimidating When Used at the Wrong Time - Sandler<\/title>\n<meta name=\"description\" content=\"Avoid overwhelming prospects with jargon too soon. Tune in to learn how to use product knowledge strategically and close more deals with Sandler Rule #24.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandler.com\/podcasts\/how-to-succeed-at-sandler-rule-24-product-knowledge-can-be-intimidating-when-used-at-the-wrong-time-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Succeed at Sandler Rule #24: Product Knowledge Can Be Intimidating When Used at the Wrong Time - Sandler\" \/>\n<meta property=\"og:description\" content=\"Avoid overwhelming prospects with jargon too soon. 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