{"id":12270,"date":"2020-05-08T11:57:29","date_gmt":"2020-05-08T11:57:29","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/how-to-succeed-at-sandler-ruler-18-dont-paint-seagulls-in-your-prospects-picture-podcast\/"},"modified":"2025-02-14T08:44:52","modified_gmt":"2025-02-14T08:44:52","slug":"how-to-succeed-at-sandler-ruler-18-dont-paint-seagulls-in-your-prospects-picture-podcast","status":"publish","type":"post","link":"https:\/\/sandler.com\/podcasts\/how-to-succeed-at-sandler-ruler-18-dont-paint-seagulls-in-your-prospects-picture-podcast\/","title":{"rendered":"How To Succeed At Sandler Rule 18: Don’t Paint Seagulls In Your Prospect’s Picture"},"content":{"rendered":"\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book,\u00a0The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them<\/a>.<\/p>\r\n\r\n\r\n\r\n

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.<\/p>\r\n\r\n\r\n\r\n

The book is on sale in the\u00a0Sandler Shop<\/a>, as well as, the companion books,\u00a0Sandler Success Principles<\/a>\u00a0and\u00a0The Sandler Rules for Sales Leaders<\/a>\u00a0in the Sandler Shop. You can also get the\u00a0Kindle and Audible versions at Amazon<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.<\/p>\r\n\r\n\r\n\r\n

Get The Sandler Rules book and companion video courses for salespeople at:<\/strong>\u00a0https:\/\/www.sandler.com\/shop\/<\/strong><\/a>\u00a0\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.<\/p>\n","protected":false},"author":167,"featured_media":12271,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1204],"tags":[1337,1484,1026,1115,1230],"class_list":["post-12270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts","tag-how-to-succeed","tag-podcasts","tag-prospecting","tag-qualifying","tag-sales-podcast"],"acf":[],"yoast_head":"\nHow To Succeed At Sandler Rule 18: Don't Paint Seagulls In Your Prospect's Picture - Sandler<\/title>\n<meta name=\"description\" content=\"Learn Sandler Rule #18, which emphasizes the importance of clear communication in sales. 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