{"id":12259,"date":"2020-05-06T13:00:36","date_gmt":"2020-05-06T13:00:36","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/beyond-the-crisis-sales-leaders-prepare-for-the-new-normal\/"},"modified":"2022-10-18T15:57:14","modified_gmt":"2022-10-18T15:57:14","slug":"beyond-the-crisis-sales-leaders-prepare-for-the-new-normal","status":"publish","type":"post","link":"https:\/\/sandler.com\/blog\/beyond-the-crisis-sales-leaders-prepare-for-the-new-normal\/","title":{"rendered":"Beyond the Crisis: Sales Leaders Prepare for the “New Normal”"},"content":{"rendered":"\n

During any crisis our instinct is to focus on the recent past, the \u2018Old Normal\u2019 and the immediate impact of the crisis itself. This fails to take into account the fact that the future is highly unlikely to be a return to business as usual but rather, a \u201cNew Normal.\u201d<\/p>\n\n\n\n

The New Normal is the phase where proactive leaders must focus their attention. Experience tells us that we get what we plan for, so the first question we must address is this one: \u2018What am I doing to build our recovery plan?\u2019  Not on getting back to normal, not on crisis management, but on getting ready to succeed in the new business environment we will face.<\/p>\n\n\n\n

The most critical factor in this phase will be our ability to effectively adapt to the \u2018New Normal.\u2019 Markets will change in profound ways; our job is to understand those changes and adjust to them strategically. If we want to understand how new strategic landscapes are created, we must be willing to examine emerging trends in the five main competitive forces that drive market changes:<\/p>\n\n\n\n