{"id":12255,"date":"2020-05-05T12:16:55","date_gmt":"2020-05-05T12:16:55","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/how-to-succeed-at-sandler-rule-17-the-professional-does-what-he-did-as-a-dummy-on-purpose-podcast\/"},"modified":"2024-11-28T01:41:03","modified_gmt":"2024-11-28T01:41:03","slug":"how-to-succeed-at-sandler-rule-17-the-professional-does-what-he-did-as-a-dummy-on-purpose-podcast","status":"publish","type":"post","link":"https:\/\/sandler.com\/podcasts\/how-to-succeed-at-sandler-rule-17-the-professional-does-what-he-did-as-a-dummy-on-purpose-podcast\/","title":{"rendered":"How to Succeed at Sandler Rule #17 – The professional does what he did as a dummy on purpose"},"content":{"rendered":"

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them<\/a>.<\/p>\n

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.<\/p>\n

The book is on sale in the Sandler Shop<\/a>, as well as, the companion books, Sandler Success Principles<\/a> and The Sandler Rules for Sales Leaders<\/a> in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon<\/a>.<\/p>\n

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.<\/p>\n

Get The Sandler Rules book and companion video courses for salespeople at:<\/strong> https:\/\/www.sandler.com\/shop\/<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.<\/p>\n","protected":false},"author":167,"featured_media":12256,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1204],"tags":[1337,1249,1484,1230],"class_list":["post-12255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts","tag-how-to-succeed","tag-leadership-training","tag-podcasts","tag-sales-podcast"],"acf":[],"yoast_head":"\nHow to Succeed at Sandler Rule #17 - The professional does what he did as a dummy on purpose - Sandler<\/title>\n<meta name=\"description\" content=\"Discover Sandler Rule #17 and understand your prospects' needs better. 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