{"id":12198,"date":"2020-01-10T21:18:00","date_gmt":"2020-01-10T21:18:00","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/required-reading-dialogue-is-the-key-to-retail-sales-success\/"},"modified":"2022-12-19T17:25:38","modified_gmt":"2022-12-19T17:25:38","slug":"required-reading-dialogue-is-the-key-to-retail-sales-success","status":"publish","type":"post","link":"https:\/\/sandler.com\/news\/required-reading-dialogue-is-the-key-to-retail-sales-success\/","title":{"rendered":"Required Reading: Dialogue Is the Key to Retail Sales Success"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\">[CRM Magazine]<\/h6>\n\n\n\n<p>Veteran sales trainer Rob Fishman notes in his new book,\u00a0<em>Retail Sales Success in an Online World: How to Compete and Win in the Amazon Era<\/em>, that companies need to come to grips with the realities of how consumers shop today. If they don\u2019t, they risk joining the many businesses that flourished in earlier years but failed to adapt, losing market share and ultimately being forced to close.\u00a0<em>CRM<\/em>\u00a0Editor Leonard Klie interviewed\u00a0Fishman\u00a0to find out\u00a0more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[CRM Magazine] Veteran sales trainer Rob Fishman notes in his new book,\u00a0Retail Sales Success in an Online World: How to Compete and Win in the Amazon Era, that companies need to come to grips with the realities of how consumers shop today. If they don\u2019t, they risk joining the many businesses that flourished in earlier&#8230;<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1053],"tags":[],"class_list":["post-12198","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Required Reading: Dialogue Is the Key to Retail Sales Success - Sandler<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandler.com\/news\/required-reading-dialogue-is-the-key-to-retail-sales-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Required Reading: Dialogue Is the Key to Retail Sales Success - Sandler\" \/>\n<meta property=\"og:description\" content=\"[CRM Magazine] Veteran sales trainer Rob Fishman notes in his new book,\u00a0Retail Sales Success in an Online World: How to Compete and Win in the Amazon Era, that companies need to come to grips with the realities of how consumers shop today. 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