{"id":12080,"date":"2020-01-24T14:28:00","date_gmt":"2020-01-24T14:28:00","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/connecting-with-content\/"},"modified":"2022-10-18T17:58:30","modified_gmt":"2022-10-18T17:58:30","slug":"connecting-with-content","status":"publish","type":"post","link":"https:\/\/sandler.com\/podcasts\/connecting-with-content\/","title":{"rendered":"How to Succeed at Connecting with Content"},"content":{"rendered":"\r\n\r\n\r\n<p>Ilise Benun is the founder of\u00a0<a href=\"https:\/\/www.marketing-mentor.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Marketing-Mentor.com<\/a>, the go-to online resource for creative professionals who want better projects with bigger budgets, through which she offers business coaching to small groups and 1:1.<\/p>\r\n\r\n\r\n\r\n<p>She is\u00a0also a\u00a0<a href=\"https:\/\/www.marketing-mentor.com\/pages\/speaking\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">national speaker<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.amazon.com\/Ilise-Benun\/e\/B001H6UHAE\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">author of 7 books<\/a>,\u00a0including &#8220;The Creative Professional&#8217;s Guide to Money,&#8221; and 3 online courses via\u00a0<a href=\"https:\/\/shrsl.com\/?~an28\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">CreativeLive<\/a>\u00a0\u2013 all tailored to the needs of creative professionals. Since 2008, she has hosted the\u00a0<a href=\"https:\/\/marketingmentor.libsyn.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Marketing Mentor Podcast\u00a0<\/a>and her newest project is her role as \u201cBusiness Coach\u201d for the Savannah College of Art &amp; Design.<\/p>\r\n\r\n\r\n\r\n<p><strong>Follow her\u00a0<a href=\"https:\/\/x.com\/ilisebenun\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">@ilisebenun<\/a>\u00a0and get her Quick Tips at\u00a0<a href=\"https:\/\/www.marketing-mentortips.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">www.marketing-mentortips.com<\/a><\/strong>Mike Montague interviews Ilise Benum on How to Succeed at Connecting With Content.\u00a0<strong>In this episode:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li>Mass marketing doesn\u2019t work anymore<\/li><li>How to do \u201cBat Signal\u201d marketing with quality content<\/li><li>Attitudes to improve your marketing<\/li><li>Use content to begin and develop a relationship with your prospect<\/li><li>How to create the right content and get it in front of the right people<\/li><li>What does sending content to a prospect look like, and how to use it to spark a conversation<\/li><li>Here\u2019s where the magic happens<\/li><li>Make it a 30 minute a day habit<\/li><li>Your mindset is the most important thing<\/li><li>Best attitude, behavior, and technique for How to Succeed at Connecting with Content.<\/li><\/ul>\r\n\r\n\r\n\r\n<p>The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.<\/p>\r\n\r\n\r\n\r\n<p><strong>Find white papers, webinars, and more in our free Sandler E-Learning Library:&nbsp;<\/strong><a href=\"https:\/\/www.sandler.com\/sell\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>https:\/\/www.sandler.com\/sell<\/strong><\/a><\/p>\r\n\r\n\r\n\r\n<p><strong>Enroll yourself in our video self-study online courses at:<\/strong>\u00a0<a href=\"https:\/\/www.sandler.com\/shop\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>https:\/\/www.sandler.com\/shop<\/strong><\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Ilise Benun is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets, through which she offers business coaching to small groups and 1:1.<\/p>\n","protected":false},"author":167,"featured_media":12081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1204],"tags":[1484,1057,1154,1230],"class_list":["post-12080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts","tag-podcasts","tag-professional-development","tag-professional-growth","tag-sales-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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