{"id":12019,"date":"2019-10-26T11:55:00","date_gmt":"2019-10-26T11:55:00","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/brainstorming-the-problems-and-the-opportunities\/"},"modified":"2024-06-20T19:10:19","modified_gmt":"2024-06-20T19:10:19","slug":"brainstorming-the-problems-and-the-opportunities","status":"publish","type":"post","link":"https:\/\/sandler.com\/blog\/brainstorming-the-problems-and-the-opportunities\/","title":{"rendered":"Brainstorming the Problems and the Opportunities!"},"content":{"rendered":"\r\n<h6 class=\"wp-block-heading\">[Sales Pop]<\/h6>\r\n\r\n\r\n\r\n<p>We\u2019re all familiar with brainstorming and its many forms. The collaborative process of creatively solving problems is generally credited to\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Alex_Faickney_Osborn\" target=\"_blank\" rel=\"noreferrer noopener\">Alex Osborn<\/a>, a US advertising executive. His book,\u00a0<a href=\"https:\/\/www.amazon.com\/gp\/product\/0023895209\/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=pipelinersale-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=0023895209&amp;linkId=f24c6d4e1a7e46adc72ab36c65ba60cf\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Applied Imagination<\/em><\/a>, detailed the teaming approach that he used to win business with firms like GE, Chrysler and DuPont. He figured out that in dealing with the multitude of problems in such major accounts, a process could be a huge competitive advantage.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re all familiar with brainstorming and its many forms. The collaborative process of creatively solving problems is generally credited to Alex Osborn, a US advertising executive. His book, Applied Imagination, detailed the teaming approach that he used to win business with firms like GE, Chrysler and DuPont. He figured out that in dealing with the multitude of problems in such major accounts, a process could be a huge competitive advantage.<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1120],"tags":[1265],"class_list":["post-12019","post","type-post","status-publish","format-standard","hentry","category-blog","tag-enterprise-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brainstorming the Problems and the Opportunities! - Sandler<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandler.com\/blog\/brainstorming-the-problems-and-the-opportunities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brainstorming the Problems and the Opportunities! - Sandler\" \/>\n<meta property=\"og:description\" content=\"We\u2019re all familiar with brainstorming and its many forms. The collaborative process of creatively solving problems is generally credited to Alex Osborn, a US advertising executive. His book, Applied Imagination, detailed the teaming approach that he used to win business with firms like GE, Chrysler and DuPont. He figured out that in dealing with the multitude of problems in such major accounts, a process could be a huge competitive advantage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandler.com\/blog\/brainstorming-the-problems-and-the-opportunities\/\" \/>\n<meta property=\"og:site_name\" content=\"Sandler\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-26T11:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-20T19:10:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sandler.com\/wp-content\/uploads\/2022\/09\/OG_image.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sandler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandler.com\/blog\/brainstorming-the-problems-and-the-opportunities\/\",\"url\":\"https:\/\/sandler.com\/blog\/brainstorming-the-problems-and-the-opportunities\/\",\"name\":\"Brainstorming the Problems and the Opportunities! - Sandler\",\"isPartOf\":{\"@id\":\"https:\/\/sandler.com\/#website\"},\"datePublished\":\"2019-10-26T11:55:00+00:00\",\"dateModified\":\"2024-06-20T19:10:19+00:00\",\"author\":{\"@id\":\"https:\/\/sandler.com\/#\/schema\/person\/bbd9d9c65759de22e40ddc4dfbaecba6\"},\"breadcrumb\":{\"@id\":\"https:\/\/sandler.com\/blog\/brainstorming-the-problems-and-the-opportunities\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandler.com\/blog\/brainstorming-the-problems-and-the-opportunities\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sandler.com\/blog\/brainstorming-the-problems-and-the-opportunities\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sandler.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brainstorming the Problems and the Opportunities!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandler.com\/#website\",\"url\":\"https:\/\/sandler.com\/\",\"name\":\"Sandler\",\"description\":\"Sales and leadership training and coaching solutions for salespeople, sales managers, and executives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandler.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandler.com\/#\/schema\/person\/bbd9d9c65759de22e40ddc4dfbaecba6\",\"name\":\"Sandler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandler.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dbab713638afe6e378ba84f9f52467796ec74e315d9915ef985f476ae31b246d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dbab713638afe6e378ba84f9f52467796ec74e315d9915ef985f476ae31b246d?s=96&d=mm&r=g\",\"caption\":\"Sandler\"},\"description\":\"Sandler is the world\u2019s largest professional development organization, dominating the global industry through an unparalleled network of more than 270 local offices worldwide in more than 30 countries, as well as an award-winning Corporate Development Division at the world headquarters. 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