{"id":11991,"date":"2019-07-18T16:09:44","date_gmt":"2019-07-18T16:09:44","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/the-art-and-skill-of-sales-psychology-by-brad-mcdonald\/"},"modified":"2022-12-19T17:11:49","modified_gmt":"2022-12-19T17:11:49","slug":"the-art-and-skill-of-sales-psychology-by-brad-mcdonald","status":"publish","type":"post","link":"https:\/\/sandler.com\/blog\/the-art-and-skill-of-sales-psychology-by-brad-mcdonald\/","title":{"rendered":"The Art and Skill of Sales Psychology by Brad McDonald"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\">[The Marketing Book Podcast] <\/h6>\n\n\n\n<p><em>The Art and Skill of Sales Psychology<\/em> lays out, in accessible terms that any sales professional can understand, how to identify and learn from the psychological motivators that cause buyers and sellers to do what they do. The book offers clarity and control over the sales process to salespeople, and powerful insights on coaching to managers.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ART AND SKILL OF SALES PSYCHOLOGY lays out, in accessible terms that any sales professional can understand, how to identify and learn from the psychological motivators that cause buyers and sellers to do what they do. The book offers clarity and control over the sales process to salespeople, and powerful insights on coaching to managers.<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1120],"tags":[1057,1024,1105],"class_list":["post-11991","post","type-post","status-publish","format-standard","hentry","category-blog","tag-professional-development","tag-sales","tag-sales-process"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Art and Skill of Sales Psychology by Brad McDonald - Sandler<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandler.com\/blog\/the-art-and-skill-of-sales-psychology-by-brad-mcdonald\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Art and Skill of Sales Psychology by Brad McDonald - Sandler\" \/>\n<meta property=\"og:description\" content=\"The ART AND SKILL OF SALES PSYCHOLOGY lays out, in accessible terms that any sales professional can understand, how to identify and learn from the psychological motivators that cause buyers and sellers to do what they do. 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