{"id":11549,"date":"2016-10-11T21:20:04","date_gmt":"2016-10-11T21:20:04","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/how-use-mobile-messaging-increase-sales\/"},"modified":"2022-10-18T16:02:35","modified_gmt":"2022-10-18T16:02:35","slug":"how-use-mobile-messaging-increase-sales","status":"publish","type":"post","link":"https:\/\/sandler.com\/blog\/how-use-mobile-messaging-increase-sales\/","title":{"rendered":"How to Use Mobile Messaging to Increase Sales"},"content":{"rendered":"\n<p>More and more, mobile is becoming the preferred device, not just for internet use but also for shopping. This year\u2019s first quarter showed that smartphones made up\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2016-07-25\/smartphones-overtake-computers-as-top-e-commerce-traffic-source\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">45.1%<\/a>\u00a0of all web-shopping traffic. Those numbers are expected to increase as businesses also increase their mobile presence, drawing more customers into buying on mobile.<\/p>\n\n\n\n<p>Reaching out to customers via mobile messaging has proven to be an effective strategy to grow both revenues and customer loyalty. This\u00a0<a href=\"https:\/\/www.textmagic.com\/customers\/case-studies\/whelan-pest-prevention\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">case study<\/a>\u00a0for Whelan Pest Prevention shows how SMS can boost sales. Owner Sean Whelan says, \u201c<em>Since we started using text messaging we noticed an increase in sales and more importantly our repeat sales were very good. Our productivity was improved by 170%. The system works for us on a daily basis!&#8221;<\/em><\/p>\n\n\n\n<p>If your business doesn\u2019t run a mobile messaging campaign, then may be time to start. And if you already do have one, it may be possible to make it even better.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandler.com\/blog\/how-use-mobile-messaging-increase-sales\/#Here_are_some_top_tips_on_how_to_capitalize_on_mobile_messaging\" >Here are some top tips on how to capitalize on mobile messaging:<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Here_are_some_top_tips_on_how_to_capitalize_on_mobile_messaging\"><\/span>Here are some top tips on how to capitalize on mobile messaging:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Clear Call to Action<\/strong><\/p>\n\n\n\n<p>SMS with its limited space is not the right venue for subliminal messages. You need to tell the customer exactly what you\u2019re offering and how they can take advantage of it. You can do that with a standard written message or a creative ad. But either way, you have precious little space to get your message across, so take full advantage of it with call to action links and buttons.<\/p>\n\n\n\n<p>Including call to action buttons makes it easier for clients to respond to your offer. These call to action buttons should be centrally located and easy to spot. Finally, they should clearly state what you want the client to do: \u201cClick here for a coupon\u201d, \u201cClick here for a discount code\u201d, \u201cClick here for VIP passes\u201d, \u201cClick here for a map to our new flagship store\u201d, etc.<\/p>\n\n\n\n<p><strong>Be Specific<\/strong><\/p>\n\n\n\n<p>If you\u2019re promoting a sale, let the customer know when it starts and when it finishes. Sending a vague message creates confusion and requires the customer to take a risk. Don\u2019t assume that they\u2019ll get implied messages. Be as specific as you can so the customer can take advantage of your offer.<\/p>\n\n\n\n<p><strong>Videos<\/strong><\/p>\n\n\n\n<p>Including a video can be a great way to grab the customer\u2019s attention and show them exactly what your business is about. This year, the trend is vertical videos which are getting more engagement from viewers than horizontal. In our reality-show obsessed world, people love to see real-time videos, so a live-stream of an event to draw the prospects in can also be a great tool to use.<\/p>\n\n\n\n<p><strong>Maps<\/strong><\/p>\n\n\n\n<p>There are certain cases when a link to a map isn\u2019t necessary. When you\u2019re sending messages to someone who\u2019s already a regular at your business, you can be sure they know how to get there. But if you\u2019re trying to get them to visit one of your other establishments or reaching out to a new client, then a link is appropriate. It just cuts down the extra steps the prospect would have to take on their own to find out how to get there. The more obstacles you can remove from their path, the more likely you\u2019ll be to see their face at the event or store.<\/p>\n\n\n\n<p><strong>Targeting<\/strong><\/p>\n\n\n\n<p>As technology advances and data collection becomes easier to understand and use, sales process is becoming more and more targeted. Mobile phones come with tracking technology and many businesses use this to send out push notifications and sales alerts when a customer is within range of their physical location.<\/p>\n\n\n\n<p>Keeping track of a customer\u2019s purchase history and habits also allows you to send them offers on products you know they like. Businesses can also hone in on the types of messages and offers customers are most likely to respond to. Combining these different targeting methods allows you to send out specific messages that have higher chances to result in sales.<\/p>\n\n\n\n<p><strong>Close a Sale with SMS<\/strong><\/p>\n\n\n\n<p>No matter how you\u2019ve started a sales process with a prospect &#8211; in person, via phone\u00a0<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.sandler.com\/blog\/generate-leads-through-email-four-tips-writing-good-sales-emails\" target=\"_blank\">or email<\/a>\u00a0&#8211; texting is proven to be an effective way to bring the sale home. In fact, texting after contact via phone has shown to improve conversion rates by\u00a0<a href=\"https:\/\/www.marketingprofs.com\/articles\/2016\/29419\/how-to-text-your-sales-prospects-to-increase-conversions\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">112.6%.<\/a>\u00a0However, be careful about reaching out via text first. Receive their agreement before sending any SMS because texts are rather personal method of communication.<\/p>\n\n\n\n<p>Reaching out to customers via mobile messaging is proven to increase sales and conversion rates. Follow these tips to get the most out of mobile messaging.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More and more, mobile is becoming the preferred device, not just for internet use but also for shopping. This year\u2019s first quarter showed that smartphones made up\u00a045.1%\u00a0of all web-shopping traffic. Those numbers are expected to increase as businesses also increase their mobile presence, drawing more customers into buying on mobile. Reaching out to customers via&#8230;<\/p>\n","protected":false},"author":167,"featured_media":11550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1120],"tags":[1182,1105],"class_list":["post-11549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-closing-sales","tag-sales-process"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Mobile Messaging to Increase Sales | Sandler Training<\/title>\n<meta name=\"description\" content=\"More and more, mobile is becoming the preferred device, not just for internet use but also for shopping. This year\u2019s first quarter showed that smartphones made up 45.1% of all web-shopping traffic. 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