{"id":11488,"date":"2015-06-17T19:36:39","date_gmt":"2015-06-17T19:36:39","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/keeping-leads-warm-how-sales-managers-can-smooth-handoff-between-marketing-and-sales\/"},"modified":"2022-10-18T15:58:19","modified_gmt":"2022-10-18T15:58:19","slug":"keeping-leads-warm-how-sales-managers-can-smooth-handoff-between-marketing-and-sales","status":"publish","type":"post","link":"https:\/\/sandler.com\/blog\/keeping-leads-warm-how-sales-managers-can-smooth-handoff-between-marketing-and-sales\/","title":{"rendered":"Keeping Leads Warm: How Sales Managers Can Smooth the Handoff Between Marketing and Sales"},"content":{"rendered":"\n<p>They say that time heals all wounds, but in the sales industry, time kills all deals. To keep leads warm, especially during notoriously cool selling months, sales managers need to create a smooth handoff between the marketing and sales teams.<\/p>\n\n\n\n<p>Expert sales managers understand that sales and marketing are interconnected. Leads may come into the funnel through a word-of-mouth referral from a salesperson, or they result from a response to a marketing effort. Once in house, these leads are nurtured through personal interactions with sales staff and also kept warm by periodic marketing messages.<\/p>\n\n\n\n<p>Implementing best practices in both sales and marketing efforts keeps your business front-of-mind for clients without becoming bothersome. Use these tips to keep leads warm and close the sale more easily.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandler.com\/blog\/keeping-leads-warm-how-sales-managers-can-smooth-handoff-between-marketing-and-sales\/#Work_Together_to_Build_a_Stronger_Sales_Cycle\" >Work Together to Build a Stronger Sales Cycle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sandler.com\/blog\/keeping-leads-warm-how-sales-managers-can-smooth-handoff-between-marketing-and-sales\/#Agree_on_Frequency_of_Contact\" >Agree on Frequency of Contact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sandler.com\/blog\/keeping-leads-warm-how-sales-managers-can-smooth-handoff-between-marketing-and-sales\/#Organize_Your_Leads_through_CRM_Software\" >Organize Your Leads through CRM Software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sandler.com\/blog\/keeping-leads-warm-how-sales-managers-can-smooth-handoff-between-marketing-and-sales\/#Utilize_Social_Media\" >Utilize Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sandler.com\/blog\/keeping-leads-warm-how-sales-managers-can-smooth-handoff-between-marketing-and-sales\/#Create_Abundant_Industry-Focused_Content\" >Create Abundant Industry-Focused Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sandler.com\/blog\/keeping-leads-warm-how-sales-managers-can-smooth-handoff-between-marketing-and-sales\/#Develop_a_Personal_Relationship\" >Develop a Personal Relationship<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Work_Together_to_Build_a_Stronger_Sales_Cycle\"><\/span>Work Together to Build a Stronger Sales Cycle<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing and sales need to work hand-in-hand to close the sale. Your teams need to create complete transparency, shared goals, and constant communication. Without defined goals and clear communication, it is inevitable that someone will eventually drop the ball on the sales cycle, losing the company money and causing frustration within teams. Working together closely helps sales managers monitor the sales process and&nbsp;<a href=\"https:\/\/www.sandler.com\/blog\/6-benefits-of-teamwork-in-the-workplace\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">build stronger sales and marketing teams<\/a>&nbsp;that close more deals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Agree_on_Frequency_of_Contact\"><\/span>Agree on Frequency of Contact<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When communicating with potential clients, there is a delicate balance between being front-of-mind and having your number blocked. To avoid annoying the client or losing progress in the sales cycle, ask how often they want to be in touch. This puts the ball in the client\u2019s court. If they are not really interested but are being polite, this gives them an out.<\/p>\n\n\n\n<p>Once you ascertain that they are truly interested, you need to maintain the warm leads for the sales team. Discuss frequency of contact with the marketing team and make sure they understand the importance of this agreement. No one likes to be bothered by salespeople, and constant emails and calls could alienate the client and lose the sale. Document the frequency of contact for each client before you pass the sales cycle on to the marketing team to close more sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organize_Your_Leads_through_CRM_Software\"><\/span>Organize Your Leads through CRM Software<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Get organized by investing in&nbsp;<a href=\"https:\/\/www.sandler.com\/blog\/20-helpful-tools-sales-experts-1\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Customer Relationship Management (CRM) software<\/a>. These programs assist the sales and marketing teams by automating the process of appointment reminders and follow-ups. While many old-school salespeople prefer using a calendar to jot down appointment notes, this software makes mix-ups and mistakes far less likely.<\/p>\n\n\n\n<p>For busy salespeople and marketing teams, this software provides an invaluable tool that keeps them organized and ready to tackle each step in the sales process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Utilize_Social_Media\"><\/span>Utilize Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To keep the sales leads warm and fresh in your customer\u2019s minds, interact through social media. Your clients use social media sites like Facebook, Twitter, LinkedIn, and Pinterest in their everyday lives. Getting your company brand on these sites is a good way to stay present in your customers\u2019 mind without being pesky.<\/p>\n\n\n\n<p>Retweet and share a prospect\u2019s posts to start a friendly dialogue. Use pay-per-click targeted ads through social media to shorten the sales cycle. These practices will put your company top-of-mind with leads and cement the bond between the sales and marketing teams.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Abundant_Industry-Focused_Content\"><\/span>Create Abundant Industry-Focused Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Good sales managers understand that the marketing handoff needs to overlap sales. It is less a linear process and more of a coinciding relationship. The marketing team should create content for every step of the sales cycle to keep prospects interested. Once a customer starts the sales process, they begin to do their own research on your industry. By providing in-depth information on your products\u2014and even your competitors\u2014you can position yourself as a leader in the industry.<\/p>\n\n\n\n<p>Find out which questions the client is asking about your service or product through the sales and marketing departments, and then create content to answer those questions. By providing answers to every question that a customer could potentially ask, you keep them engaged with your brand throughout the sales process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Develop_a_Personal_Relationship\"><\/span>Develop a Personal Relationship<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before passing sales off to the marketing team, your sales team needs to get to know the clients. Every interaction should provide more personal details about the customers and allow them to feel more connected with your company. A personal bond with your company prevents the client from going elsewhere with their business. By tracking personal information and passing it on to the marketing team, the client feels like they are truly valued.<\/p>\n\n\n\n<p>The sales team should work to preserve warm leads in personalized, creative ways. During&nbsp;<a href=\"https:\/\/www.sandler.com\/blog\/dont-fall-for-these-summer-business-myths\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">cool summer slumps<\/a>, consider sending out company gear like sunscreen and remember to ask about any previous vacations or upcoming plans to customize your response. In the winter, send out holiday greetings cards to clients. As a successful sales manager, you need to look for any opportunity to exceed expectations with your customers.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sandler.com\/blog\/management-skills-best-sales-managers\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Great sales managers<\/a>&nbsp;help build a strong relationship between the sales and marketing teams. These leaders understand the importance of nurturing leads at every step of the sales process and working to ensure clients feel connected to the company at all times, whether through social media or through a strong personal relationship. To help your sales team keep leads warm, set customer expectations and document every step of the sales process before passing the lead to the marketing team. Try out a few of these tips to foster a stronger bond between your sales and marketing teams, and keep your leads warm through the entire sales cycle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>They say that time heals all wounds, but in the sales industry, time kills all deals. To keep leads warm, especially during notoriously cool selling months, sales managers need to create a smooth handoff between the marketing and sales teams. Expert sales managers understand that sales and marketing are interconnected. Leads may come into the&#8230;<\/p>\n","protected":false},"author":167,"featured_media":11489,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1120],"tags":[1143,1033,1035,1113],"class_list":["post-11488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-building-a-better-sales-team","tag-leadership","tag-management","tag-sales-manager"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keeping Leads Warm: How Sales Managers Can Smooth the Handoff Between Marketing and Sales | Sandler Training<\/title>\n<meta name=\"description\" content=\"To keep leads warm, especially during notoriously cool selling months, sales managers need to create a smooth handoff between the marketing and sales 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