{"id":11097,"date":"2018-03-20T19:41:04","date_gmt":"2018-03-20T19:41:04","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/how-keep-communication-personal-digital-age\/"},"modified":"2022-10-18T15:57:43","modified_gmt":"2022-10-18T15:57:43","slug":"how-keep-communication-personal-digital-age","status":"publish","type":"post","link":"https:\/\/sandler.com\/blog\/how-keep-communication-personal-digital-age\/","title":{"rendered":"How to Keep Communication Personal in the Digital Age"},"content":{"rendered":"\n

The digital revolution is innovative, inspiring, and even pervasive. We\u2019ve come a long way in a short period of time, and many of the things we take for granted now weren\u2019t even in the realm of possibility a few decades ago. As impressive as they are, the reach and impact of electronics when it comes to communication can have detrimental effects. Below, I identify three important elements that should always be involved in business relationships, no matter how advanced technology becomes.<\/p>\n\n\n\n

1. Face-to-Face Interaction<\/strong><\/p>\n\n\n\n

With e-mail, text messaging, and web conferencing technologies, working remotely has never been easier. One moment you can be on a call with a client two time zones away, and the next you\u2019re sending a document to a team member in another country. These radical changes in the way we conduct business have allowed us to surpass an incredible number of problems. However, in our urgency to complete transactions faster, cheaper, and with greater ease, we have begun to develop another problem. The personal touch that was included with every deal that ended in a handshake is no longer apparent in many of our business negotiations today, which is harming relationships and hindering personal connection.

This isn\u2019t just an old man rambling about the \u201cgood ole\u2019 days,\u201d either. According to research done by Virgin, 95% of marketers indicate that face-to-face communication is essential<\/strong><\/a> for long-term business relationships.<\/p>\n\n\n\n

2. Custom Approach<\/strong><\/p>\n\n\n\n

Another pitfall in the selling landscape that\u2019s caused by reliance on technology, is the lack of customization in consumer planning. Too often, sellers try to expedite their results by automating steps in their sales process. This is leading to commoditized products and cookie-cutter solutions to complex problems.

When the right solution is substituted with the easiest solution, a client\u2019s well-being is compromised, and their best interests are no longer top of mind. This oversight of values in pursuit of eliminating work on the sellers\u2019 end will lead directly to loss of clientele and will likely remove any chance of gaining business through referrals, which we all know is the optimal way to improve a selling practice. It doesn\u2019t matter what type of business you\u2019re running or products you\u2019re selling \u2013 if a situation calls for a custom approach, ensure that the proper planning and consideration goes into developing the service set that best suits your client.<\/p>\n\n\n\n

3. The Human Element<\/strong><\/p>\n\n\n\n

In addition to all the wonderful technological advances the digital age has brought us, it has also delivered an opportunity to stand out by doing things the \u201cold fashioned\u201d way. Whether that means hand writing a note or delivering a gift basket to your clients to show appreciation, going above and beyond the modern-day norm will allow you to stand out, and only requires minimal effort on your end.<\/p>\n\n\n\n

Involving yourself more thoroughly in the process, taking the time to know your clients on a personal level, and understanding the importance of looking your client or prospect in the eye when possible will allow you to make great strides in your career. But don\u2019t just take my word for it. According to HubSpot, in-person meetings between seller and client have over a 40% close rate<\/strong><\/a>, and for each dollar a company invests in travel, it receives $12.50 in return. I\u2019d take those numbers over the ease of automation any day.<\/p>\n\n\n\n

Technology and the digital revolution allows businesses and individuals to prosper to incredible heights. Harnessing the power of the digital age is important for everyone in the industry, but if you want to run the best practice without compromise, there are some important elements of the past to keep in mind. By holding face-to face meetings, always considering your clients\u2019 individual needs before making a recommendation, and maintaining a personal touch, you\u2019re sure to have the best of both worlds \u2013 utilizing technology to the fullest while keeping communication personal and authentic.<\/p>\n\n\n\n

For more selling strategies, check out these blog posts!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The digital revolution is innovative, inspiring, and even pervasive. We\u2019ve come a long way in a short period of time, and many of the things we take for granted now weren\u2019t even in the realm of possibility a few decades ago. As impressive as they are, the reach and impact of electronics when it comes…<\/p>\n","protected":false},"author":167,"featured_media":11098,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1120],"tags":[1077,1033,1035,1049],"class_list":["post-11097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-communication","tag-leadership","tag-management","tag-sales-management"],"acf":[],"yoast_head":"\nHow to Keep Communication Personal in the Digital Age | Sandler Training<\/title>\n<meta name=\"description\" content=\"The digital revolution is innovative, inspiring, and even pervasive. We\u2019ve come a long way in a short period of time, and many of the things we take for granted now weren\u2019t even in the realm of possibility a few decades ago. As impressive as they are, the reach and impact of electronics when it comes to communication can have detrimental effects. Below, I identify three\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandler.com\/blog\/how-keep-communication-personal-digital-age\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Keep Communication Personal in the Digital Age | Sandler Training\" \/>\n<meta property=\"og:description\" content=\"The digital revolution is innovative, inspiring, and even pervasive. We\u2019ve come a long way in a short period of time, and many of the things we take for granted now weren\u2019t even in the realm of possibility a few decades ago. As impressive as they are, the reach and impact of electronics when it comes to communication can have detrimental effects. Below, I identify three\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandler.com\/blog\/how-keep-communication-personal-digital-age\/\" \/>\n<meta property=\"og:site_name\" content=\"Sandler\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-20T19:41:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T15:57:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sandler.com\/wp-content\/uploads\/2022\/10\/AdobeStock_131829112.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"697\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexa Ray\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexa Ray\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandler.com\/blog\/how-keep-communication-personal-digital-age\/\",\"url\":\"https:\/\/sandler.com\/blog\/how-keep-communication-personal-digital-age\/\",\"name\":\"How to Keep Communication Personal in the Digital Age | Sandler Training\",\"isPartOf\":{\"@id\":\"https:\/\/sandler.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sandler.com\/blog\/how-keep-communication-personal-digital-age\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sandler.com\/blog\/how-keep-communication-personal-digital-age\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sandler.com\/wp-content\/uploads\/2022\/10\/AdobeStock_131829112.jpeg\",\"datePublished\":\"2018-03-20T19:41:04+00:00\",\"dateModified\":\"2022-10-18T15:57:43+00:00\",\"author\":{\"@id\":\"https:\/\/sandler.com\/#\/schema\/person\/018700f8e289bef3875442b2b77d16a9\"},\"description\":\"The digital revolution is innovative, inspiring, and even pervasive. We\u2019ve come a long way in a short period of time, and many of the things we take for granted now weren\u2019t even in the realm of possibility a few decades ago. As impressive as they are, the reach and impact of electronics when it comes to communication can have detrimental effects. Below, I identify three\",\"breadcrumb\":{\"@id\":\"https:\/\/sandler.com\/blog\/how-keep-communication-personal-digital-age\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandler.com\/blog\/how-keep-communication-personal-digital-age\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandler.com\/blog\/how-keep-communication-personal-digital-age\/#primaryimage\",\"url\":\"https:\/\/sandler.com\/wp-content\/uploads\/2022\/10\/AdobeStock_131829112.jpeg\",\"contentUrl\":\"https:\/\/sandler.com\/wp-content\/uploads\/2022\/10\/AdobeStock_131829112.jpeg\",\"width\":697,\"height\":465,\"caption\":\"How to Keep Communication Personal in the Digital Age\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sandler.com\/blog\/how-keep-communication-personal-digital-age\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sandler.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Keep Communication Personal in the Digital Age\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandler.com\/#website\",\"url\":\"https:\/\/sandler.com\/\",\"name\":\"Sandler\",\"description\":\"Sales and leadership training and coaching solutions for salespeople, sales managers, and executives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandler.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandler.com\/#\/schema\/person\/018700f8e289bef3875442b2b77d16a9\",\"name\":\"Alexa Ray\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandler.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d5f0d4181859ad779aec57647f7db3c0182d483b15f9192a54594d4c6e4ebcd2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d5f0d4181859ad779aec57647f7db3c0182d483b15f9192a54594d4c6e4ebcd2?s=96&d=mm&r=g\",\"caption\":\"Alexa Ray\"},\"sameAs\":[\"http:\/\/sandler.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Keep Communication Personal in the Digital Age | Sandler Training","description":"The digital revolution is innovative, inspiring, and even pervasive. We\u2019ve come a long way in a short period of time, and many of the things we take for granted now weren\u2019t even in the realm of possibility a few decades ago. As impressive as they are, the reach and impact of electronics when it comes to communication can have detrimental effects. Below, I identify three","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandler.com\/blog\/how-keep-communication-personal-digital-age\/","og_locale":"en_US","og_type":"article","og_title":"How to Keep Communication Personal in the Digital Age | Sandler Training","og_description":"The digital revolution is innovative, inspiring, and even pervasive. We\u2019ve come a long way in a short period of time, and many of the things we take for granted now weren\u2019t even in the realm of possibility a few decades ago. As impressive as they are, the reach and impact of electronics when it comes to communication can have detrimental effects. Below, I identify three","og_url":"https:\/\/sandler.com\/blog\/how-keep-communication-personal-digital-age\/","og_site_name":"Sandler","article_published_time":"2018-03-20T19:41:04+00:00","article_modified_time":"2022-10-18T15:57:43+00:00","og_image":[{"width":697,"height":465,"url":"https:\/\/sandler.com\/wp-content\/uploads\/2022\/10\/AdobeStock_131829112.jpeg","type":"image\/jpeg"}],"author":"Alexa Ray","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alexa Ray","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sandler.com\/blog\/how-keep-communication-personal-digital-age\/","url":"https:\/\/sandler.com\/blog\/how-keep-communication-personal-digital-age\/","name":"How to Keep Communication Personal in the Digital Age | Sandler Training","isPartOf":{"@id":"https:\/\/sandler.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sandler.com\/blog\/how-keep-communication-personal-digital-age\/#primaryimage"},"image":{"@id":"https:\/\/sandler.com\/blog\/how-keep-communication-personal-digital-age\/#primaryimage"},"thumbnailUrl":"https:\/\/sandler.com\/wp-content\/uploads\/2022\/10\/AdobeStock_131829112.jpeg","datePublished":"2018-03-20T19:41:04+00:00","dateModified":"2022-10-18T15:57:43+00:00","author":{"@id":"https:\/\/sandler.com\/#\/schema\/person\/018700f8e289bef3875442b2b77d16a9"},"description":"The digital revolution is innovative, inspiring, and even pervasive. We\u2019ve come a long way in a short period of time, and many of the things we take for granted now weren\u2019t even in the realm of possibility a few decades ago. As impressive as they are, the reach and impact of electronics when it comes to communication can have detrimental effects. Below, I identify three","breadcrumb":{"@id":"https:\/\/sandler.com\/blog\/how-keep-communication-personal-digital-age\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sandler.com\/blog\/how-keep-communication-personal-digital-age\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sandler.com\/blog\/how-keep-communication-personal-digital-age\/#primaryimage","url":"https:\/\/sandler.com\/wp-content\/uploads\/2022\/10\/AdobeStock_131829112.jpeg","contentUrl":"https:\/\/sandler.com\/wp-content\/uploads\/2022\/10\/AdobeStock_131829112.jpeg","width":697,"height":465,"caption":"How to Keep Communication Personal in the Digital Age"},{"@type":"BreadcrumbList","@id":"https:\/\/sandler.com\/blog\/how-keep-communication-personal-digital-age\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sandler.com\/"},{"@type":"ListItem","position":2,"name":"How to Keep Communication Personal in the Digital Age"}]},{"@type":"WebSite","@id":"https:\/\/sandler.com\/#website","url":"https:\/\/sandler.com\/","name":"Sandler","description":"Sales and leadership training and coaching solutions for salespeople, sales managers, and executives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sandler.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sandler.com\/#\/schema\/person\/018700f8e289bef3875442b2b77d16a9","name":"Alexa Ray","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sandler.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d5f0d4181859ad779aec57647f7db3c0182d483b15f9192a54594d4c6e4ebcd2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d5f0d4181859ad779aec57647f7db3c0182d483b15f9192a54594d4c6e4ebcd2?s=96&d=mm&r=g","caption":"Alexa Ray"},"sameAs":["http:\/\/sandler.com"]}]}},"_links":{"self":[{"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/posts\/11097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/users\/167"}],"replies":[{"embeddable":true,"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/comments?post=11097"}],"version-history":[{"count":0,"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/posts\/11097\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/media\/11098"}],"wp:attachment":[{"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/media?parent=11097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/categories?post=11097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandler.com\/wp-json\/wp\/v2\/tags?post=11097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}