{"id":10363,"date":"2014-12-10T16:45:34","date_gmt":"2014-12-10T16:45:34","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/"},"modified":"2023-07-03T04:50:34","modified_gmt":"2023-07-03T04:50:34","slug":"23-tips-for-building-a-powerful-personal-brand-on-linkedin","status":"publish","type":"post","link":"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/","title":{"rendered":"23 Tips For Building A Powerful Personal Brand On LinkedIn"},"content":{"rendered":"\r\n<p>Getting the most out of LinkedIn can be a difficult endeavor. To help you succeed in building an informative and powerful profile, we have compiled a list of the 23 most important\u00a0<a href=\"https:\/\/www.sandler.com\/blog\/why-having-a-strong-personal-brand-is-no-longer-an-option\/\">personal branding<\/a>\u00a0tips to use on this social networking website. Follow these helpful rules to stay relevant and create a lasting impression on LinkedIn.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#1_Use_Important_Keywords_In_Your_LinkedIn_Profile\" >1.\u00a0Use Important Keywords In Your LinkedIn Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#2_Complete_Your_Profile\" >2. Complete Your Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#3_Join_the_Right_LinkedIn_Groups\" >3.\u00a0Join the Right LinkedIn Groups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#4_Join_All_Related_Groups\" >4.\u00a0Join All Related Groups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#5_Find_New_Contacts_In_Your_Industry\" >5.\u00a0Find New Contacts In Your Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#6_Let_Your_Distinctive_Traits_Shine_Through\" >6.\u00a0Let Your Distinctive Traits Shine Through<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#7_Showcase_All_Pertinent_Work\" >7.\u00a0Showcase All Pertinent Work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#8_Make_LinkedIn_Your_New_Address_Book\" >8.\u00a0Make LinkedIn Your New Address Book<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#9_Discover_Business_Leaders\" >9.\u00a0Discover Business Leaders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#10_Reach_Out_Regularly\" >10.\u00a0Reach Out Regularly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#11_Keep_Building_Your_Professional_Network\" >11.\u00a0Keep Building Your Professional Network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#12_Write_Recommendations_For_Coworkers_or_Colleagues\" >12.\u00a0Write Recommendations For Coworkers or Colleagues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#13_Dont_Be_Afraid_To_Ask_For_Recommendations\" >13.\u00a0Don\u2019t Be Afraid To Ask For Recommendations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#14_Update_Your_Profile_Image\" >14.\u00a0Update Your Profile Image<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#15_Contribute_To_Related_Blogs\" >15.\u00a0Contribute To Related Blogs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#16_Dont_Send_Spam_Messages\" >16.\u00a0Don\u2019t Send Spam Messages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#17_Respond_Promptly_To_All_Questions_and_Messages\" >17.\u00a0Respond Promptly To All Questions and Messages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#18_Maintain_A_Professional_Demeanor\" >18.\u00a0Maintain A Professional Demeanor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#19_Dont_Ask_For_Reciprocal_Endorsements\" >19.\u00a0Don\u2019t Ask For Reciprocal Endorsements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#20_Never_Send_Messages_in_Response_to_Views\" >20.\u00a0Never Send Messages in Response to Views<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#21_Explain_How_YOU_Can_Help_THEM\" >21.\u00a0Explain How YOU Can Help THEM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#22_Create_A_Personal_Call_To_Action\" >22.\u00a0Create A Personal Call To Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/#23_Invest_in_LinkedIns_Sales_Navigator\" >23. Invest in LinkedIn\u2019s Sales Navigator<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_Important_Keywords_In_Your_LinkedIn_Profile\"><\/span>1.\u00a0<strong>Use Important Keywords In Your LinkedIn Profile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Pack your profile with the right kind of search terms so that your profile is more searchable. Also, your headline should be compelling and interesting. Don\u2019t get passed over as a potential business partner; stand out in the crowd with an attention-grabbing headline\u00a0, such as \u201c5 Ways I Can Double Your Sales Leads\u201d. Every human resources manager will take the time to read your profile if you can deliver on a riveting headline.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Complete_Your_Profile\"><\/span><strong>2. Complete Your Profile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>One of the\u00a0<a href=\"https:\/\/www.sandler.com\/blog\/enhance-your-job-search-stop-making-these-common-mistakes\/\">biggest mistakes<\/a>\u00a0professionals make on LinkedIn is not filling out every part of their profile. When completing it fully and correctly only takes a short amount of time and provides a wealth of personal information, why leave parts of your profile blank? Give the people who view your profile the whole picture and don\u2019t leave anything out.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Join_the_Right_LinkedIn_Groups\"><\/span>3.\u00a0<strong>Join the Right LinkedIn Groups<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Become involved in any LinkedIn group that focuses on your job category. The more you read about your field, the more of an expert you will be on the subject matter. As information is constantly growing and evolving, you should be reading up to stay relevant in your workplace. These groups make it easy for you to be part of targeted discussions so you can participate and keep up-to-date with your field of work.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Join_All_Related_Groups\"><\/span>4.\u00a0<strong>Join All Related Groups<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>With LinkedIn, real growth comes from branching out. Don\u2019t constrain your expertise or narrow your field too precisely. For example, if you have a sales position, join groups that relate not only to sales, but to public speaking and marketing, as well. By keeping up with a wider range of groups, you can expand your field of knowledge and open doors to other potential business opportunities.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Find_New_Contacts_In_Your_Industry\"><\/span>5.\u00a0<strong>Find New Contacts In Your Industry<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Use LinkedIn as your professional social media resource and connect with the top professionals in your industry. Often, you can find these new connections by searching your contacts and looking for similar acquaintances. Reaching out with a question can help start a conversation about your field and be beneficial to both you and the potential new contact. Set a goal for yourself for a specific number of conversations per month with new contacts.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Let_Your_Distinctive_Traits_Shine_Through\"><\/span>6.\u00a0<strong>Let Your Distinctive Traits Shine Through<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>It is not just your accomplishments, but also your unique voice that makes you a one-of-a-kind asset. Make sure your LinkedIn profile is accurately portraying your personality to clients and potential business connections. If you are an energetic individual who is driven and ambitious, make sure your profile doesn\u2019t put people to sleep!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Showcase_All_Pertinent_Work\"><\/span>7.\u00a0<strong>Showcase All Pertinent Work<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Upload all your relevant portfolio pieces to your LinkedIn. If a website shows work you have done in the past that you are proud of, link to it. You can share examples of your work so hiring managers or potential clients get a better feel for your strengths.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Make_LinkedIn_Your_New_Address_Book\"><\/span>8.\u00a0<strong>Make LinkedIn Your New Address Book<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Use LinkedIn to organize and manage all your professional contacts. The site now allows you add email and phone information to your connections. Another great feature is the ability to tag contacts based on job category.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Discover_Business_Leaders\"><\/span>9.\u00a0<strong>Discover Business Leaders<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\">\r\n<figure id=\"attachment_12025\" aria-describedby=\"caption-attachment-12025\" style=\"width: 649px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-12025 lazyload\" data-src=\"https:\/\/www.sandler.com\/wp-content\/uploads\/2022\/10\/How-to-Succeed-at-the-First-30-Seconds-of-a-Prospecting-Call-Podcast.jpg\" alt=\"Businessman making a call on their phone\" width=\"649\" height=\"433\" data-srcset=\"https:\/\/sandler.com\/wp-content\/uploads\/2022\/10\/How-to-Succeed-at-the-First-30-Seconds-of-a-Prospecting-Call-Podcast.jpg 1080w, https:\/\/sandler.com\/wp-content\/uploads\/2022\/10\/How-to-Succeed-at-the-First-30-Seconds-of-a-Prospecting-Call-Podcast-300x200.jpg 300w, https:\/\/sandler.com\/wp-content\/uploads\/2022\/10\/How-to-Succeed-at-the-First-30-Seconds-of-a-Prospecting-Call-Podcast-1024x684.jpg 1024w, https:\/\/sandler.com\/wp-content\/uploads\/2022\/10\/How-to-Succeed-at-the-First-30-Seconds-of-a-Prospecting-Call-Podcast-768x513.jpg 768w\" data-sizes=\"(max-width: 649px) 100vw, 649px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 649px; --smush-placeholder-aspect-ratio: 649\/433;\" \/><figcaption id=\"caption-attachment-12025\" class=\"wp-caption-text\">Businessman making a call on their phone.<\/figcaption><\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>If you are looking to learn more about a new field or are interested in learning which companies are leaders in their fields, LinkedIn provides expansive information to reference.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Reach_Out_Regularly\"><\/span>10.\u00a0<strong>Reach Out Regularly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Stay fresh in people\u2019s minds by periodically reaching out to share current information or to simply say hi and see if their needs or goals have changed. Next time they are thinking about any demands that their company has, your name might be the freshest in their mind.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Keep_Building_Your_Professional_Network\"><\/span>11.\u00a0<strong>Keep Building Your Professional Network<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Try to make a monthly goal with your LinkedIn by connecting to more colleagues or business associates. By continuing to grow your social network, you are preventing your online presence from becoming stale.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Write_Recommendations_For_Coworkers_or_Colleagues\"><\/span>12.\u00a0<strong>Write Recommendations For Coworkers or Colleagues<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>If you want people to endorse you and give you credit for your work, there is no easier way than writing recommendations for them. Giving credit to others can exponentially increase your chances of these endorsements being reciprocated.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Dont_Be_Afraid_To_Ask_For_Recommendations\"><\/span>13.\u00a0<strong>Don\u2019t Be Afraid To Ask For Recommendations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Did you recently help a client reach a goal or complete a project that you are particularly proud of? If your work is truly stellar, the client will show their appreciation by sharing their positive feedback.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Update_Your_Profile_Image\"><\/span>14.\u00a0<strong>Update Your Profile Image<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\">\r\n<figure id=\"attachment_11517\" aria-describedby=\"caption-attachment-11517\" style=\"width: 651px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-11517 lazyload\" data-src=\"https:\/\/www.sandler.com\/wp-content\/uploads\/2022\/10\/6.12.19.image_.jpeg\" alt=\"Businessman using his devices\" width=\"651\" height=\"434\" data-srcset=\"https:\/\/sandler.com\/wp-content\/uploads\/2022\/10\/6.12.19.image_.jpeg 697w, https:\/\/sandler.com\/wp-content\/uploads\/2022\/10\/6.12.19.image_-300x200.jpeg 300w\" data-sizes=\"(max-width: 651px) 100vw, 651px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 651px; --smush-placeholder-aspect-ratio: 651\/434;\" \/><figcaption id=\"caption-attachment-11517\" class=\"wp-caption-text\">Businessman using his devices.<\/figcaption><\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>Using an unprofessional image is an easy way to lose credibility with your LinkedIn. Make sure your headshot is professional and has a clean background. Either hire a photographer or get someone with basic photography skills to help you out. Having a professional image is an easy way to create a better LinkedIn profile.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_Contribute_To_Related_Blogs\"><\/span>15.\u00a0<strong>Contribute To Related Blogs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>You may not feel like you know everything about your field of work, but sometimes writing your own blog posts can give you more credibility and show you are eager to share your knowledge. By writing about what you know on LinkedIn blogs, you are speaking to a large audience and contributing to an open business conversation.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_Dont_Send_Spam_Messages\"><\/span>16.\u00a0<strong>Don\u2019t Send Spam Messages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>An important aspect of using LinkedIn is talking to a potential customer one-on-one. Once you begin sending spammy stock messages to people, you will lose all your credibility on LinkedIn. People have become attuned to this kind of online white noise and are now trained to tune out any spam content. Personalize your message and make sure you are asking relevant questions and providing information that is exclusive to their business demands.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17_Respond_Promptly_To_All_Questions_and_Messages\"><\/span>17.\u00a0<strong>Respond Promptly To All Questions and Messages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>When someone reaches out to you on LinkedIn, it is important to respond quickly. If you answer questions in a timely manner, you are showing that you can handle business efficiently, which raises your credibility in the professional world.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18_Maintain_A_Professional_Demeanor\"><\/span>18.\u00a0<strong>Maintain A Professional Demeanor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>LinkedIn is not Facebook or Twitter. Keep your tone and correspondence professional at all times. This is a business social network and your associates will judge how you portray yourself on LinkedIn.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"19_Dont_Ask_For_Reciprocal_Endorsements\"><\/span>19.\u00a0<strong>Don\u2019t Ask For Reciprocal Endorsements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>You may have endorsed all of their skills, but asking people to endorse you just because you endorsed them is a rooky mistake. If people think you are great at your job and have a lot to offer, they will endorse you back. Don\u2019t pester someone just because you went to the trouble of endorsing his or her skills.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"20_Never_Send_Messages_in_Response_to_Views\"><\/span>20.\u00a0<strong>Never Send Messages in Response to Views<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Six words that scare off potential clients or hiring managers: \u201cI see you viewed my profile\u2026\u201d Just because someone is looking at your profile does not mean that they found anything useful. The purpose of your profile is to show people what you have to offer. Either they are just browsing or they didn\u2019t see anything they liked on your profile, but either way, those six words aren\u2019t making things better.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Explain_How_YOU_Can_Help_THEM\"><\/span>21.\u00a0<strong>Explain How YOU Can Help THEM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Don\u2019t get confused on the purpose of your profile. Most people on LinkedIn are not there to see what you have to say, but instead use the network to resolve business issues. Make sure the information you provide is focused on how your particular set of skills can solve these problems.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Create_A_Personal_Call_To_Action\"><\/span>22.\u00a0<strong>Create A Personal Call To Action<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>When your page receives visitors that are interested in learning more about how you can help them, there should be a direct and focused call to action. They should have clear steps laid out in how to reach you, including email addresses, phone numbers, and the best times to speak to you. In addition to any contact information, relevant websites or blogs should be linked in this section, too.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23_Invest_in_LinkedIns_Sales_Navigator\"><\/span>23. I<strong>nvest in LinkedIn\u2019s Sales Navigator<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>This premium tool, not to be confused with LinkedIn\u2019s free offerings for salespeople, will take your game to the next level. The subscription-based Sales Navigator application allows you to leverage the LinkedIn connections of others who work for your company, dramatically broadening your personal networking landscape. It also generates tailored lead recommendations based on criteria you set, tracks current opportunities, gives you timely and accurate updates about your active prospects, and lets you create a professional, trusted brand with a premium profile. As if all that weren\u2019t enough, it syncs up with Salesforce.com. Pricing varies based on the size of the sales force, and may even have changed by the time you read this. The pricing plans we\u2019ve seen all look quite reasonable, and make this social selling tool a must-have for most B2B sellers. For more information, read our guide to\u00a0<a href=\"https:\/\/sales.linkedin.com\/blog\/the-social-selling-era-starts-now\/\">using\u00a0the LinkedIn Sales Navigator.<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Getting the most out of LinkedIn can be a difficult endeavor. To help you succeed in building an informative and powerful profile, we have compiled a list of the 23 most important\u00a0personal branding\u00a0tips to use on this social networking website. Follow these helpful rules to stay relevant and create a lasting impression on LinkedIn. 1.\u00a0Use&#8230;<\/p>\n","protected":false},"author":167,"featured_media":10364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1120],"tags":[1139,1140,1057,1141],"class_list":["post-10363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-personal-branding","tag-personal-development","tag-professional-development","tag-sales-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>23 Tips To Building A Powerful Personal Brand On LinkedIn | Sandler<\/title>\n<meta name=\"description\" content=\"We have compiled a list of the 23 most important tips to use when building a powerful personal brand on LinkedIn. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandler.com\/blog\/23-tips-for-building-a-powerful-personal-brand-on-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"23 Tips To Building A Powerful Personal Brand On LinkedIn | Sandler\" \/>\n<meta property=\"og:description\" content=\"We have compiled a list of the 23 most important tips to use when building a powerful personal brand on LinkedIn. 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