{"id":10164,"date":"2017-11-04T22:25:49","date_gmt":"2017-11-04T22:25:49","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/selling-to-homeowners\/"},"modified":"2023-10-26T16:45:18","modified_gmt":"2023-10-26T16:45:18","slug":"selling-to-homeowners","status":"publish","type":"post","link":"https:\/\/sandler.com\/sandler-books\/selling-to-homeowners\/","title":{"rendered":"Selling to Homeowners"},"content":{"rendered":"\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandler.com\/sandler-books\/selling-to-homeowners\/#Selling_to_Homeowners\" >Selling to Homeowners<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sandler.com\/sandler-books\/selling-to-homeowners\/#BUY_THE_BOOK\" >BUY THE BOOK<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sandler.com\/sandler-books\/selling-to-homeowners\/#GRAB_YOUR_FREE_SAMPLE_CHAPTER\" >GRAB YOUR FREE SAMPLE CHAPTER<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Selling_to_Homeowners\"><\/span>Selling to Homeowners<span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n<p>A <a href=\"\/webinars\/small-business-big-sales\/\">proven process<\/a> for selling products and services to consumers in their home.<\/p>\r\n<p id=\"kicker_5839\"><strong>B2C sales is different from B2B sales\u2014presenting challenges that are unique to this sales environment.<\/strong><\/p>\r\n<p>Selling to Homeowners The Sandler Way presents Sandler principles that improve performance and have been proven to work in every in-home setting, with any product or service.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong>Kim Booker<\/strong><\/p>\r\n<p>Kim Booker is President of Sales and Management Results, Sandler Training, with over 20 years of experience as an entrepreneur, top sales professional, manager, and business consultant.\u00a0 She and her team are in the business of helping customers <a href=\"\/webinars\/escape-the-traps-growing-small-business\/\">grow<em>\u00a0their<\/em>\u00a0business<\/a>. She has an Executive MBA from the University of Texas at Arlington.<\/p>\r\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/bookerkim\/\">LinkedIn<\/a><\/strong><\/p>\r\n<p><strong>Chip Doyle<\/strong><\/p>\r\n<p>Chip is co-author of the book\u00a0<em><strong>\u201cSelling to Homeowners &#8211; The Sandler Way\u201d<\/strong><\/em>\u00a0and a highly rated Vistage speaker. He has been featured in the San Francisco Business Times and his articles appear in publications such as Forbes, Professional Remodeler and Remodeling Magazine.<\/p>\r\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/chipdoyle\/\">LinkedIn<\/a><\/strong><\/p>\r\n<blockquote>\r\n<p><strong>Dramatically improve results.<\/strong><\/p>\r\n<p><em>&#8220;Selling to Homeowners contains practical, actionable information, resources and ideas that, if put into use, will dramatically improve the results for anyone doing in-home selling. Read it, absorb it and use it! I know of no other book that addresses the challenges of in-home selling like this one. The authors have provided a useable, practical playbook for residential selling packed with tools that will rock the salesperson&#8217;s world.&#8221;<\/em><\/p>\r\n<h5>Victoria Downing President and Chief Inspiration Officer | Remodelers Advantage Inc.<\/h5>\r\n<\/blockquote>\r\n<p><strong>A comprehensive in-home selling program that is low-pressure and conversational<\/strong><\/p>\r\n<p>Selling to Homeowners The Sandler Way is designed for <a href=\"\/blog\/three-ways-sales-professionals-can-stay-relevant\/\">sales professionals<\/a>\u00a0who sell directly to consumers in their homes, including, but not limited to, these <a href=\"\/industries\/\">industries<\/a>:<\/p>\r\n<ul>\r\n<li>Custom-home building, Real estate, Interior Design services, and Movers<\/li>\r\n<li>Siding and insulation, Window installation, Painters and Roofing<\/li>\r\n<li>Landscaping, Outdoor living, Swimming pool construction\/maintenance, Fencing and gates<\/li>\r\n<li>Home Improvements, Remodeling, Floor coverings, Security systems, and Home Repair<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"BUY_THE_BOOK\"><\/span><a href=\"https:\/\/www.amazon.com\/gp\/product\/0692547428\" target=\"_blank\" rel=\"noopener\"><strong>BUY THE BOOK<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Selling to homeowners is different \u2013 and challenging. To succeed in this environment, you need the Sandler Selling System.<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"GRAB_YOUR_FREE_SAMPLE_CHAPTER\"><\/span><strong>GRAB YOUR FREE SAMPLE CHAPTER<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Be more effective in your sales work.<\/p>\r\n<p><em>We will email you instructions on how to access your content and other important information.<\/em><\/p>\r\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"21604003\",\r\n    formId: \"46c78fcf-ab3b-4016-88a1-fc407c3dc488\"\r\n  });\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>Sandler principles that improve performance and have been proven to work in every in-home setting, with any product or service.<\/p>\n","protected":false},"author":29,"featured_media":10022,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1045],"tags":[1482,1024,1028],"class_list":["post-10164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sandler-books","tag-book","tag-sales","tag-sandler-methodology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selling to Homeowners Book by Kim Booker &amp; Chip Doyle | Sales | Sandler Training<\/title>\n<meta name=\"description\" content=\"Download a free chapter or buy the book to learn how selling in the home is different and how to succeed at selling to homeowners by Kim Booker and Chip Doyle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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