{"id":10115,"date":"2022-08-28T22:46:28","date_gmt":"2022-08-28T22:46:28","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/coaching\/"},"modified":"2023-10-26T16:18:36","modified_gmt":"2023-10-26T16:18:36","slug":"coaching","status":"publish","type":"post","link":"https:\/\/sandler.com\/sandler-books\/coaching\/","title":{"rendered":"The Sales Coach’s Playbook"},"content":{"rendered":"\r\n

Cracking the performance code.<\/strong><\/p>\r\n

The revised second edition of Bartlett\u2019s playbook for effective sales coaching, based on the proven principles of the Sandler Selling System.<\/p>\r\n

The definitive playbook for effective sales coaching, based on the proven principles of the Sandler Selling System.<\/p>\r\n

There is no one-size-fits-all sales coaching model. There are only approaches that have been shown to be successful in particular situations. Acting as coach, the manager must identify each individual salesperson’s personal “success code” and use that code to unlock the salesperson’s potential for success. It is always up to the coach to choose the right approach for the salesperson and the situation. In this sense, effective sales coaching is a series of adjustments to particular people and circumstances.<\/p>\r\n

The Sales Coach\u2019s Playbook<\/em> offers an overview of the sales coaching practices the best Sandler-trained sales coaches have found to be most effective over the past four decades, and an in-depth discussion of the situations where they are most likely to be useful. This revised second edition features powerful true stories of remarkable personal and professional turnarounds made possible by Bartlett\u2019s playbook.<\/p>\r\n

Ready to create your winning coach’s playbook?<\/strong><\/p>\r\n