{"id":10110,"date":"2018-02-01T22:33:01","date_gmt":"2018-02-01T22:33:01","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/contrarian-salesperson\/"},"modified":"2023-10-26T16:20:01","modified_gmt":"2023-10-26T16:20:01","slug":"contrarian-salesperson","status":"publish","type":"post","link":"https:\/\/sandler.com\/sandler-books\/contrarian-salesperson\/","title":{"rendered":"The Contrarian Salesperson"},"content":{"rendered":"\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandler.com\/sandler-books\/contrarian-salesperson\/#The_Contrarian_Salesperson\" >The Contrarian Salesperson<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sandler.com\/sandler-books\/contrarian-salesperson\/#BUY_THE_BOOK\" >BUY THE BOOK<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sandler.com\/sandler-books\/contrarian-salesperson\/#GRAB_YOUR_FREE_SAMPLE_CHAPTER\" >GRAB YOUR FREE SAMPLE CHAPTER<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"The_Contrarian_Salesperson\"><\/span>The Contrarian Salesperson<span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n<p>Your compulsively readable primer on the eight elements of non-traditional selling.<\/p>\r\n<p><strong>A parable for non-traditional selling.<\/strong><\/p>\r\n<p>Learn how to sell more and sell more easily by doing the opposite of what your prospects expect without looking like a stereotypical salesperson.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong>Jody Williamson<\/strong><\/p>\r\n<p>Jody Williamson is a Certified Sandler&lt;sup&gt;\u00ae&lt;\/sup&gt;\u00a0trainer located in Chicago and Northbrook, Illinois, and brings over 25 years of real world sales, management and training experience to his clients. His strong belief and conviction is evident in all areas of his business and its successful training programs and consulting engagements. Jody and his team are dedicated to working with business owners, principals, sales managers, salespeople and non selling professionals to give them the behaviors, attitudes and techniques to reach their full potential in sales.<\/p>\r\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/jodywilliamson\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/strong><\/p>\r\n<p><strong>Prepare for your professional breakthrough with stories of inspiration and education.<\/strong><\/p>\r\n<p><strong>An easy-to-read parable about a struggling salesperson and his journey to sales success.<\/strong><\/p>\r\n<ul>\r\n<li>An inspiring business parable that will forever change the way you look at selling.<\/li>\r\n<li>Eight powerful principles that ensure you will stand out from the competition.<\/li>\r\n<li>Based on field-tested consultative selling principles.<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"BUY_THE_BOOK\"><\/span><a href=\"https:\/\/www.amazon.com\/gp\/product\/0692625240\" target=\"_blank\" rel=\"noopener\"><strong>BUY THE BOOK<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>To keep his job, struggling salesperson Alan Atleaster must master the Eight Rules of the Contrarian Salesperson \u2013 the essential elements of non-traditional selling.<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"GRAB_YOUR_FREE_SAMPLE_CHAPTER\"><\/span><strong>GRAB YOUR FREE SAMPLE CHAPTER<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Real people. Real stories of success.<\/p>\r\n<p><em>We will email you instructions on how to access your content and other important information.<\/em><\/p>\r\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"21604003\",\r\n    formId: \"e31fc103-4064-4d2d-a044-de790891f62a\"\r\n  });\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>Learn how to sell more and sell more easily by doing the opposite of what your prospects expect without looking like a stereotypical salesperson.<\/p>\n","protected":false},"author":145,"featured_media":10111,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1045],"tags":[1482,1024,1028,1071],"class_list":["post-10110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sandler-books","tag-book","tag-sales","tag-sandler-methodology","tag-success-principles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Contrarian Salesperson Book by Jody Williamson | Sales | Sandler Training<\/title>\n<meta name=\"description\" content=\"Download a free chapter or get the best-selling book by Jody Williamson to learn how to learn eight elements of non-traditional sales strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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