{"id":10094,"date":"2018-03-08T21:16:32","date_gmt":"2018-03-08T21:16:32","guid":{"rendered":"https:\/\/sandler.dsstaging2.com\/case-study\/sandler-rules-for-sales-leaders\/"},"modified":"2023-10-26T16:40:10","modified_gmt":"2023-10-26T16:40:10","slug":"sandler-rules-for-sales-leaders","status":"publish","type":"post","link":"https:\/\/sandler.com\/sandler-books\/sandler-rules-for-sales-leaders\/","title":{"rendered":"The Sandler Rules for Sales Leaders"},"content":{"rendered":"\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandler.com\/sandler-books\/sandler-rules-for-sales-leaders\/#The_Sandler_Rules_for_Sales_Leaders\" >The Sandler Rules for Sales Leaders<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sandler.com\/sandler-books\/sandler-rules-for-sales-leaders\/#BUY_THE_BOOK\" >BUY THE BOOK<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sandler.com\/sandler-books\/sandler-rules-for-sales-leaders\/#GRAB_YOUR_FREE_SAMPLE_CHAPTER\" >GRAB YOUR FREE SAMPLE CHAPTER<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"The_Sandler_Rules_for_Sales_Leaders\"><\/span>The Sandler Rules for Sales Leaders<span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n<p>For effective sales leadership based on the proven principles of the <strong><a href=\"\/sandler-selling-system\/\">Sandler Selling System<\/a><\/strong>.<\/p>\r\n<p><strong>Consistent processes are key.<\/strong><\/p>\r\n<p>Most sales teams and salespeople tend to resist any attempt to establish a consistent process for the team as a whole \u2026 and managers tend to let them! Why?<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong>Dave Mattson<\/strong><\/p>\r\n<p>David Mattson, CEO and President of Sandler Training, oversees the corporate direction and strategy for Sandler\u2019s global operations including sales, marketing, consulting, alliances and support. His key areas of focus are sales leadership, strategy, and client satisfaction. Under Mattson&#8217;s leadership, the Sandler organization expanded domestically and internationally to over 250 offices in 27 countries around the world. Mattson is the author of multiple books, including the Wall Street Journal bestseller The Sandler Rules.<\/p>\r\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/dave-mattson-99538612\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><br \/><a href=\"\/dave-mattson\/\">More about Mattson<\/a><\/strong><\/p>\r\n<p>Are you and your sales team speaking the same language?<\/p>\r\n<p>Yet sales, for some reason, typically doesn&#8217;t have a consistent process that managers and employees can understand and agree to follow.<\/p>\r\n<ul>\r\n<li>Everyone in Accounting speaks the same language. Same processes. Same results.<\/li>\r\n<li>Marketing team members agree on a method to measure results.<\/li>\r\n<li>The Operations department agrees on the process by which the work gets done.<\/li>\r\n<li>Engineering agrees on the designs that connect ideas with products.<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"BUY_THE_BOOK\"><\/span><a href=\"https:\/\/www.amazon.com\/gp\/product\/0692821333\" target=\"_blank\" rel=\"noopener\"><strong>BUY THE BOOK<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>The definitive resource for effective sales leadership, based on the proven principles of the Sandler Selling System.<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"GRAB_YOUR_FREE_SAMPLE_CHAPTER\"><\/span><strong>GRAB YOUR FREE SAMPLE CHAPTER<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Follow a sales management process that works.<\/p>\r\n<p><em>We will email you instructions on how to access your content and other important information.<\/em><\/p>\r\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"21604003\",\r\n    formId: \"c60c99ba-bb99-4482-8b65-d1c44089c46c\"\r\n  });\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>Most sales teams and salespeople tend to resist any attempt to establish a consistent process for the team as a whole \u2026 and managers tend to let them! Why?<\/p>\n","protected":false},"author":18,"featured_media":10095,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1045],"tags":[1482,1033,1028,1080],"class_list":["post-10094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sandler-books","tag-book","tag-leadership","tag-sandler-methodology","tag-sandler-rules"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Sandler Rules for Sales Leaders Book by David Mattson | Leadership | Sandler Training<\/title>\n<meta name=\"description\" content=\"Download a free chapter or get the best-selling book by Dave Mattson to learn 49 proven principles of sales leadership and how to apply them.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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