January 2026 – Sandler is proud to welcome three new franchise owners to its global network this month, expanding the brand’s reach into Mesa, Arizona; Georgetown, Texas; and Oxnard, California.

With backgrounds that span corporate sales, international consulting, engineering, and leadership coaching, these new franchisees are uniting their passion for growth with Sandler’s proven methodology—helping more business leaders, sales teams, and organizations thrive in 2026 and beyond.

Dwight Delap launches Sandler by Dwightful Training Inc., bringing a rare combination of sales acumen, global perspective, and leadership expertise to businesses across the Phoenix metro.

With experience leading training, sales, and management efforts across more than 20 countries—including extended work in Argentina, Mexico, and India—Dwight has worked with military leaders, defense organizations, and top-tier corporate teams. He has delivered leadership programs, secured multimillion-dollar contracts, and managed high-impact federal projects. Now, he’s combining his love for sales and training under one roof.

Through his Sandler franchise in Mesa, Dwight is focused on helping local leaders improve team performance, build repeatable sales systems, and develop scalable growth strategies. Fluent in Spanish and energized by the opportunity to serve a diverse business community, Dwight brings both experience and empathy to the table.

Clay Underwood, founder of Sandler by AnchorPoint Sales LLC, opens his franchise just outside Austin, serving the rapidly growing business communities in Georgetown and Central Texas.

Clay’s career spans over two decades of award-winning sales performance, including President’s Club recognition at companies like Hilti and ResourceMFG. He’s worked across Fortune 500 companies and industrial sectors—earning a reputation for solving customer challenges and building lasting partnerships.

His coaching-first mindset and hands-on leadership style made launching a Sandler® franchise a natural next step. Through Sandler by AnchorPoint Sales, Clay is helping companies implement structured, scalable sales systems—and empowering their people to drive consistent, measurable results.

Cesar Perez launches Sandler by Sandler by Triple S Investment Corp., bringing more than 30 years of experience across sales, marketing, client success, and operations to the business community in Oxnard, California.

With a background in electrical engineering and an MBA, Cesar blends analytical precision with strategic thinking to help organizations achieve meaningful business outcomes. A strong advocate for process-driven excellence, he helps leaders implement formal, repeatable systems—particularly within sales—to improve execution, clarity, and performance. Through his Sandler franchise, Cesar will support companies in articulating their value, strengthening customer engagement, and building teams that perform at their full potential.

“We’re excited to welcome Cesar, Dwight, and Clay to the Sandler network,” said David Mattson, Executive Chairman at Sandler. “They each bring real-world leadership experience, a drive to help others succeed, and a deep alignment with the Sandler philosophy. We look forward to seeing the positive impact they’ll create in their markets.”

With over 200 Sandler franchise locations worldwide, Sandler continues to be a top choice for entrepreneurs seeking business coaching franchise opportunities backed by a proven methodology.

To learn more about opening your own Sandler franchise, contact franchising@sandler.com.

This honor places Sandler among the highest-rated franchise opportunities in the United States, based entirely on direct feedback from franchise owners. The annual Top 200 list evaluates franchise brands on leadership, support, culture, training, financial opportunity, and overall franchisee satisfaction, making it one of the most credible measures of franchise performance and brand health.

“Starting 2026 with this recognition reinforces what our franchise owners experience every day,” said David Mattson, Executive Chairman of Sandler. “Sandler attracts people who want control over their future, not just a job or a territory. Our franchise model is built for individuals who want to shape their own destiny while being backed by a proven system, world-class training, and a global support network.”

Sandler’s franchise opportunity is designed for entrepreneurs seeking a business with flexibility, scalability, and long-term impact. Franchise owners operate independent sales and leadership training businesses while leveraging Sandler’s proprietary methodologies, intellectual property, and global brand presence.

Business coaching was recently identified as one of the hottest trends in franchising by Entrepreneur Magazine, further validating the market opportunity Sandler franchise owners are positioned to serve. Sandler has also been named the #1 training franchise in the United States thirteen times by Entrepreneur, underscoring its long-term leadership and consistency in the industry.

With hundreds of training centers worldwide and a deeply collaborative global community, Sandler franchise owners benefit from comprehensive onboarding, ongoing coaching, proven intellectual property, and a powerful brand reputation. That support has helped Sandler earn recognition as the #1 Business Services Franchise by Franchise Business Review, reinforcing its standing as a dominant force in sales and management training.

The Franchise Business Review Top 200 Franchises list is based on independent surveys of franchise owners across hundreds of brands. Unlike awards based on fees or nominations, this recognition reflects real franchisee experiences and satisfaction, making it a trusted resource for entrepreneurs evaluating franchise ownership opportunities in 2026.

About Sandler

Sandler is a global leader in sales, leadership, and management training. Known for its proven methodology and commitment to professional development, Sandler helps business owners, sales professionals, and leaders achieve sustainable growth through structured systems, coaching, and accountability. Sandler franchise owners operate independent training and coaching businesses while leveraging the strength of a globally recognized brand.

About Franchise Business Review

Franchise Business Review is an independent franchise research firm that evaluates franchise brands based on franchisee satisfaction and performance. Its Top 200 Franchises list is one of the most respected rankings in the industry and is widely used by prospective franchise owners seeking data-driven insights.

This opportunity is well suited for professionals who want real ownership, control over how they work, and a proven platform that supports both hands-on and scaled business models.

Why was Sandler named a Top 200 Franchise for 2026?

Sandler Franchising was named a Top 200 Franchise for 2026 by Franchise Business Review based on high franchisee satisfaction scores across leadership, training, support, culture, and financial opportunity. The ranking is derived from independent surveys of franchise owners and reflects Sandler’s proven franchise model, strong global support system, and leadership in the growing sales and business coaching market.

Curious about franchise opportunities?  Reach out here.

Sandler Franchising, a global leader in sales and leadership development, has been recognized by Franchise Business Review as one of the Top Franchises for Veterans in 2025. This prestigious honor highlights franchise brands that rank highest in franchisee satisfaction among military veterans who have transitioned into business ownership.

Franchise Business Review, an independent market research firm specializing in franchisee satisfaction and performance, analyzed data from more than 2,500 franchise owners across 385 brands. Only 100 companies earned a place on this year’s list.

“Veterans bring discipline, leadership, and resilience to business ownership—qualities that align perfectly with our culture at Sandler,” said David Mattson, Executive Chairman of Sandler. “We’re proud that so many veterans have chosen Sandler as their next mission and that they rate their experience so highly. Their success is a reflection of our shared commitment to training excellence, mentorship, and community.”

A Mission That Resonates with Veterans

For many veterans, Sandler’s mission-driven culture makes it a natural fit for their post-service careers. Sandler franchise owners help individuals and organizations reach their full potential through training, coaching, and leadership development—values that closely align with military service.

Thomas Massie, a U.S. Army veteran and Sandler franchisee in Boston, Massachusetts, shared his perspective:

“I’m not surprised that Sandler rated a top opportunity for vets. Ronald Reagan once said a person can spend a lifetime trying to figure out whether or not they made a difference. A veteran doesn’t have that problem—and at Sandler, we’re all about bringing out the best in people and driving success for them and their organizations. It’s fulfilling, it’s rewarding, and it feels like a true fraternity.”

He added:

“When I joined the Sandler Network, I was blown away by how connected and caring everyone was. People reached out before I even signed on as an owner, wanting to help me succeed. There’s a fraternity and sorority inside the Sandler franchise network that I don’t believe any other franchise system can match.”

Watch Thomas’s full story below

To learn more about how Sandler empowers veterans to thrive as business owners, visit:

👉 https://sandler.com/franchising/franchise-opportunities-for-veterans/

A Proven Path for Veterans Transitioning to Business Ownership

Sandler provides comprehensive onboarding, peer mentoring, and business development support to help veterans translate their leadership and communication skills into long-term business success. The company has earned a reputation for its collaborative network and measurable impact on franchise owner growth.

“Veterans exploring franchise ownership have many options to choose from, but it’s not always easy to know which brands truly deliver,” said Eric Stites, founder & CEO of Franchise Business Review. “While many franchises advertise incentives for veterans, what matters most is the experience after the contract is signed. Our independent surveys capture feedback directly from veteran franchise owners, and the brands on this year’s list earned the highest satisfaction ratings from them—making these companies stand out as top choices for veterans ready to transition into business ownership.”

Read the full list of Top Franchises for Veterans 2025 at www.FranchiseBusinessReview.com.

About Sandler Franchising

Sandler Franchising is the global leader in sales and leadership training, helping individuals and organizations achieve lasting success through a consistent, research-backed methodology. With more than 200 training centers worldwide, Sandler franchise owners deliver consulting, coaching, and professional development that drive measurable sales performance and leadership excellence. Learn more about franchise opportunities at www.sandler.com/franchising.

About Franchise Business Review

Franchise Business Review (FBR) is a leading market research firm serving the franchise sector. FBR measures the satisfaction and engagement of franchisees and franchise employees and publishes various guides and reports for entrepreneurs considering an investment in a franchise business. Since 2005, FBR has surveyed hundreds of thousands of franchise owners and over 1,300 leading franchise companies. To read more about top franchise opportunities, visit www.FranchiseBusinessReview.com.

For more than 10 years, the Maryland location—formerly led by Larry Van Sant has been a trusted partner to organizations seeking to improve sales performance and leadership effectiveness. Sandler extends its gratitude to Larry for his dedication and years of service in advancing the success of countless professionals throughout the area.

A New Era of Growth Under Summit Performance Consulting

As the new franchise owner, Rusty Schlessman brings over 20 years of experience in executive leadership, consulting, and sales enablement to the Sandler® network. Through his firm, Sandler by Summit Performance Consulting, Rusty will guide organizations toward peak performance by integrating proven sales training, communication coaching, and strategic growth consulting.

Before launching Sandler by Summit Performance Consulting, Rusty held leadership roles in the corporate sector, where he led large-scale transformation initiatives, advised senior executives, and built high-performing sales teams. His deep expertise in leadership development and organizational performance has earned him a reputation as a trusted advisor who drives measurable results in revenue growth, client engagement, and team alignment.

“Rusty joins Sandler as a proven trusted advisor to executive teams and sales organizations. That credibility matters to our clients. Coupled with Summit Performance Consulting’s focus on measurable outcomes, we expect a seamless transition from Larry’s stewardship and a new chapter of growth for Phoenix.”

— Marni Smith, VP, Franchise Development, Sandler

Continuing the Sandler Legacy

Sandler remains committed to empowering professionals and organizations worldwide through its proven sales and leadership development methodology. With Rusty and Sandler by Summit Performance Consulting at the helm, the Phoenix, MD franchise is positioned to deliver even greater results to clients across the Mid-Atlantic region.

With over 200 Sandler franchise locations worldwide, Sandler continues to be a top choice for entrepreneurs seeking business coaching franchise opportunities backed by a proven methodology.

To learn more about bringing a Sandler franchise to your area, contact franchising@sandler.com.

Defining Low Entry Cost Franchises

The cost of entry varies greatly, by both the segment you choose and the franchise brand you select within that segment. While costs range from less than $10,000 to upwards of $5 million, the majority of franchises run from about $50,000 or $75,000 to about $200,000 to get started. The average investment range for low entry cost franchises is between $10,000 and $75,000, making them accessible to a wider range of potential business owners.

Benefits of Low Entry Cost Franchises

The primary advantage of low entry cost franchises is their accessibility. With a lower financial barrier to entry, these low cost franchise opportunities allow more people to pursue their entrepreneurial dreams. Some key benefits include:

1. Easier access to ownership: Lower initial investments mean less reliance on loans or outside financing.
2. Reduced financial risk: A smaller upfront investment translates to less potential loss if the business doesn’t perform as expected.
3. Faster return on investment (ROI): With lower startup costs, these franchises often achieve profitability more quickly.
4. Flexibility: Many low-cost franchises offer home-based or mobile options, providing greater work-life balance.

Factors Contributing to Low Entry Costs of Franchises

Several factors can contribute to a franchise’s low entry cost:

1. Minimal personnel requirements: Some franchises can be operated by a single person or a small team, reducing labor costs.
2. Limited equipment needs: Certain business models require minimal specialized equipment, keeping startup costs low.
3. Reduced space requirements: Home-based or mobile franchises often eliminate the need for costly commercial real estate.
4. Simplified operations: Streamlined business models can reduce overhead and operational complexity.

What to Consider Before Investing in a Low Entry Cost Franchise

While low entry cost franchises offer many advantages, it’s crucial to consider several factors before making an investment:

1. Financial requirements: Understand both the initial franchise fee and ongoing costs such as royalties and marketing fees.
2. Skills and experience: Assess whether your background aligns with the franchise model (e.g., sales experience for a consulting franchise).
3. Time commitment: Determine if the franchise’s demands match your desired work-life balance.
4. Growth potential: Evaluate the franchise’s scalability and long-term prospects in your target market.
5. Support and training: Ensure the franchisor provides adequate support to help you succeed.
6. Home-Based vs. Brick-and-Mortar: Evaluate your skill set and experience. Home-based franchises might require strong self-discipline and remote working skills, whereas brick-and-mortar franchises may demand customer service and retail management abilities. Additionally, brick-and-mortar businesses have a substantially higher start-up cost.

Lifestyle Considerations

Determine the hours you’re willing to commit. Some franchises offer flexibility, while others may require more structured time commitments. For many franchisees, the decision is also closely tied to their personal mission and community involvement.

Finding the Right Low Entry Cost Franchise

Several industries offer attractive, low entry cost franchise opportunities:

1. Home services (cleaning, lawn care, pest control)
2. Business consulting and sales training
3. Online and digital services
4. Pet care and services
5. Education and tutoring

Other Considerations when Buying a Low Entry Cost Franchise

• Research Industry Trends: Stay informed about which industries are thriving to choose a franchise with growth potential.
• Evaluate Franchise Support: Prefer franchises that offer comprehensive training and ongoing support.

Recommended Franchise – Sandler

One of the best low entry cost franchises is Sandler, renowned for its robust training programs and scalable business model. With a focus on delivering sales training and consultancy, Sandler is ideal for those with a passion for business development and a knack for communication.

As a leader in sales and management training, Sandler offers a franchise opportunity with an initial investment starting at around $77,500. While this is higher than some other low-cost options, it provides a proven business model in the lucrative corporate training industry, making it an attractive option for those with sales and leadership experience. Additionally, it is substantially less than the investment required for a brick and mortar franchise brand.

Although the entry costs and ongoing expenses of getting into franchising may seem steep, it also costs money to start your own business alone. One of the advantages of choosing a franchised business is that you enter with your eyes wide open regarding startup and future costs. Based on the experience of existing franchisees, franchisors can provide you with a very accurate picture of what it will cost to start the business, your ongoing expenses, and a good approximation of when your revenue stream will turn positive – valuable information you won’t have if you start your own business.

Low entry cost franchises provide an accessible path to business ownership for many aspiring entrepreneurs. By carefully considering your skills, financial situation, and long-term goals, you can find an affordable franchise opportunity that aligns with your vision for success. Whether you’re looking to start a home-based business or enter the world of sales training and executive coaching, there’s likely a low-cost franchise option that fits your needs and budget.

Exploring popular industries and standout options like Sandler can further guide you in selecting the most affordable franchise that aligns with your goals and aspirations.

By leveraging these insights, you’ll be well-equipped to start your entrepreneurial journey with a low-entry-cost franchise.

Sandler has officially earned a spot on the prestigious Franchise Times Top 400 list, making its debut among the country’s top-performing franchise systems ranked by global systemwide sales. This milestone underscores Sandler’s growing impact in the world of sales training, coaching, and business consulting.

According to Franchise Times, total systemwide sales across the Top 400 brands rose to $738.5 billion in 2024, a 1.2% year-over-year increase, even as many sectors navigated inflation, rising interest rates, and shifts in consumer demand. While the top 10 franchises grew modestly, brands like Sandler demonstrated strong performance through innovation and support-driven growth.

“We’re proud to be recognized on the Franchise Times Top 400 for the first time,” said David Mattson, Executive Chairman and President of Franchise at Sandler.

“This achievement is a testament to the strength of our franchise model, the dedication of our network, and the rising need for performance-based coaching in today’s business climate. As companies look to upskill and retain top talent, Sandler is leading the way in delivering measurable, lasting results.”

The Franchise Times Top 400 is the result of an intensive five-month research process, combining voluntary disclosures and public data to create the most objective and credible franchise ranking in the industry. In addition to systemwide sales and unit growth, the report offers deep insights into industry trends, sector performance, and emerging growth leaders.

With over 200 Sandler franchise locations worldwide, Sandler continues to be a top choice for entrepreneurs seeking business coaching franchise opportunities backed by a proven methodology and robust support systems.

To learn more about opening your own Sandler franchise, contact franchising@sandler.com.

See Sandler on the full Franchise Times Top 400 database at franchisetimes.com/top-400-2025

For entrepreneurs exploring options like a business training franchise, sales training franchise, or corporate training franchise, understanding these differences can help you choose an investment that aligns with your goals, skills, and desired lifestyle.

If you’ve ever looked for a business training franchise, considered buying a consulting business for sale, or wondered what it takes to start a sales training business, understanding the fundamental differences between these models is essential to making a smart investment choice.

What Defines B2B and B2C Franchises?

B2B franchises serve other businesses, selling products or services that help them operate more effectively. A corporate training franchise, for instance, might provide leadership workshops, sales coaching, or specialized consulting for companies looking to upskill employees and drive revenue.

B2C franchises, by contrast, sell directly to everyday consumers. This includes industries like food service, personal care, retail, and home services. Examples include coffee chains, fitness gyms, tutoring centers, or pet grooming shops.

Key Differences

1. Clientele
   • B2B: Executives, HR managers, training coordinators, and department leaders.
   • B2C: Individuals and households.
2. Sales Cycles
   • B2B: Longer and more consultative. Clients often evaluate multiple options before signing high-value contracts.
   • B2C: Shorter, more transactional, often based on impulse or immediate need.
3. Marketing Approach
   • B2B: Relies on relationship-building, referrals, and targeted outreach.
   • B2C: Relies heavily on advertising, location visibility, and brand recognition.
4. Examples
   • B2B: Sandler (sales training franchise), business consulting services, and IT support for companies.
   • B2C: Subway, Planet Fitness, Great Clips.

Why Understanding This Difference Matters for Franchise Buyers

When buying a franchise, whether it’s a business training franchise or a consulting business for sale, knowing whether you’re stepping into a B2B or B2C model affects both your day-to-day experience and your long-term growth potential.

Here’s why it matters:

• Business lifestyle alignment: B2B franchise owners often work Monday to Friday on a business schedule, while B2C owners may have to operate evenings, weekends, and holidays to match consumer demand.
• Scalability and stability: B2B models, especially training franchises, can be scaled through repeat contracts and deeper client relationships, often making revenue more predictable.
• Marketing investment: B2C can require constant, broad advertising to attract foot traffic or online buyers. B2B relies on targeted outreach, networking, and referrals, which can be more cost-effective over time.
• Economic resilience: B2B services like corporate training are often viewed as strategic investments, even during downturns, while consumer spending on non-essential goods or services may decline quickly.

For aspiring franchisees, matching the model to your skill set, personality, and business goals can mean the difference between building a business you love and struggling with one that doesn’t fit your vision.

Unique Benefits of B2B Training Franchises

Growing Demand for Corporate Upskilling

The corporate training market is projected to grow steadily as businesses face rapid technological change and competitive pressure. Companies are investing heavily in leadership, sales, and communication skills to stay ahead.

Owning a sales training franchise or corporate training franchise positions you to deliver services that companies now see as mission-critical, not optional.

Fewer Clients, Bigger Contracts

Unlike a B2C franchise that needs hundreds or thousands of transactions each month, a B2B training franchise can thrive with a small roster of loyal clients. Each contract can be worth tens or even hundreds of thousands annually, allowing you to focus on depth rather than volume.

Repeat Business and Long-Term Relationships

Training is rarely a one-time event. Most organizations need ongoing support, refreshers, new skill modules, and customized workshops for different teams. This creates recurring revenue and strengthens your role as a trusted partner rather than a one-off service provider.

Operational Flexibility

Many B2B training franchises have lower overhead compared to retail or restaurant operations. You may not need a physical storefront, a large staff, or expensive equipment. This often translates to lower startup costs and the possibility of remote or hybrid work.

B2C Franchise Challenges Not Faced by B2B Training Models

Higher Marketing Costs

A coffee shop or gym must attract a steady stream of new customers through ads, promotions, and events. B2B training franchises can rely on targeted networking, relationship marketing, and word-of-mouth referrals, much less expensive over time.

Transaction-Based Growth vs. Relationship-Based Growth

B2C growth depends on constant transaction volume. In contrast, B2B training franchises build long-term contracts where revenue comes from deepening relationships with existing clients.

Greater Sensitivity to Economic Changes

During economic slowdowns, consumer spending often drops quickly. B2C franchises can feel the impact immediately. Many companies, however, maintain or even increase training budgets during uncertain times to boost productivity and maintain competitiveness.

Staffing and Operations

B2C franchises often require more staff to handle customer volume, which can lead to higher turnover and training costs. B2B training franchises typically operate with leaner teams.

Is a Training Franchise Right for You?

Investing in a training franchise isn’t just about capital; it’s about the right personality and skill set.

You may be an ideal fit if you:

• Enjoy building professional relationships and networking.
• Have a background in sales, leadership, or corporate development.
• Are comfortable presenting to groups and leading discussions.
• Want a business model that’s scalable without massive infrastructure.
• Prefer consultative selling over high-pressure transactions.

Even if you’ve never run a business before, many training franchises like Sandler provide comprehensive onboarding, proven systems, and ongoing support to help you succeed. The key is matching your strengths and goals with a franchise that fits.

The Bottom Line

Choosing between a B2B and B2C franchise comes down to understanding your market, your personality, and your financial goals.

While B2C models offer familiarity and visibility, B2B training franchises, such as a business training franchise, sales training franchise, or corporate training franchise, offer stability, scalability, and the chance to make a lasting impact in the business community.

If you’re ready to explore starting a training business that combines professional fulfillment with strong revenue potential, now is the time to investigate the opportunities in B2B sales and corporate training. The demand is here, the systems are proven, and the future is bright for entrepreneurs ready to step into this high-value space.